{"id":7406,"date":"2026-07-15T08:35:41","date_gmt":"2026-07-15T08:35:41","guid":{"rendered":"https:\/\/arsndigitalmedia.com\/arsn\/?page_id=7406"},"modified":"2026-10-12T06:32:46","modified_gmt":"2026-10-12T06:32:46","slug":"sem","status":"publish","type":"page","link":"https:\/\/arsndigitalmedia.com\/arsn\/sem\/","title":{"rendered":"SEM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7406\" class=\"elementor elementor-7406\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb0bc18 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"eb0bc18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4186aa6 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"4186aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n<!-- ============================================\r\n ARSN DIGITAL MEDIA \u2014 SEM HERO + INQUIRY FORM\r\n Complete Elementor HTML Widget\r\n WhatsApp: +92 337 3332776\r\n============================================ -->\r\n\r\n<style>\r\n.arsn-shero{\r\n  --ink:#171009;--body:#6B5D52;--meta:#8A7D72;\r\n  --orange:#F56716;--deep:#C24A08;--bg:#F5F0EB;\r\n  --surface:#fff;--line:#E5DAD0;\r\n  position:relative;isolation:isolate;overflow:hidden;\r\n  padding:clamp(70px,8vw,115px) 0;\r\n  background:\r\n    radial-gradient(ellipse at 90% 10%,rgba(245,103,22,.14),transparent 45%),\r\n    radial-gradient(ellipse at 5% 90%,rgba(243,167,18,.12),transparent 40%),\r\n    var(--bg);\r\n  color:var(--ink);\r\n  font-family:'Plus Jakarta Sans',Arial,sans-serif;\r\n  -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-shero *{box-sizing:border-box}\r\n.arsn-shero:before{\r\n  content:\"\";position:absolute;z-index:-1;pointer-events:none;\r\n  width:180%;height:70%;left:-40%;bottom:-34%;\r\n  background-image:linear-gradient(rgba(194,74,8,.12) 1px,transparent 1px),\r\n    linear-gradient(90deg,rgba(194,74,8,.12) 1px,transparent 1px);\r\n  background-size:48px 48px;\r\n  transform:perspective(500px) rotateX(62deg);\r\n  transform-origin:center bottom;\r\n  -webkit-mask-image:linear-gradient(to top,#000,transparent 78%);\r\n  mask-image:linear-gradient(to top,#000,transparent 78%);\r\n  animation:arsnHeroFloor 8s linear infinite;\r\n}\r\n@keyframes arsnHeroFloor{to{background-position:0 48px,48px 0}}\r\n\r\n.arsn-shero__inner{\r\n  width:min(1200px,91%);margin:auto;\r\n  display:grid;grid-template-columns:1.08fr .92fr;\r\n  gap:clamp(35px,5vw,75px);align-items:center;\r\n  position:relative;z-index:1;\r\n}\r\n.arsn-shero__eyebrow{\r\n  display:flex;align-items:center;gap:12px;\r\n  margin:0 0 22px;color:var(--deep);\r\n  font-size:12px;font-weight:800;letter-spacing:1.8px;\r\n  text-transform:uppercase;\r\n}\r\n.arsn-shero__eyebrow:before{\r\n  content:\"\";width:30px;height:2px;background:var(--orange);flex:none;\r\n}\r\n.arsn-shero__title{\r\n  margin:0 0 22px;font-size:clamp(35px,4.2vw,57px);\r\n  line-height:1.1;letter-spacing:-1.8px;font-weight:800;\r\n  color:var(--ink);\r\n}\r\n.arsn-shero__title em{font-style:normal;color:var(--orange)}\r\n.arsn-shero__sub{\r\n  max-width:570px;margin:0 0 28px;\r\n  font-size:15px;line-height:1.85;color:var(--body);\r\n}\r\n.arsn-shero__ctas{display:flex;flex-wrap:wrap;gap:12px;margin-bottom:17px}\r\n.arsn-shero__btn{\r\n  appearance:none;display:inline-flex;align-items:center;\r\n  justify-content:center;gap:12px;padding:16px 22px;\r\n  border:0;border-radius:11px;\r\n  background:linear-gradient(135deg,var(--orange),var(--deep));\r\n  color:#fff!important;text-decoration:none!important;\r\n  font:800 14px\/1.4 inherit;cursor:pointer;\r\n  box-shadow:0 12px 28px rgba(194,74,8,.22);\r\n  transition:transform .25s,box-shadow .25s;\r\n}\r\n.arsn-shero__btn:hover{\r\n  transform:translateY(-3px);\r\n  box-shadow:0 17px 35px rgba(194,74,8,.3);\r\n}\r\n.arsn-shero__btn:focus-visible{\r\n  outline:3px solid var(--deep);outline-offset:4px;\r\n}\r\n.arsn-shero__arrow{font-size:19px;line-height:1}\r\n.arsn-shero__microcopy{\r\n  display:flex;align-items:center;gap:9px;\r\n  margin:0;font-size:12px;color:var(--meta);\r\n}\r\n.arsn-shero__microcopy:before{\r\n  content:\"\";width:7px;height:7px;border-radius:50%;\r\n  background:#3B8947;flex:none;\r\n}\r\n\r\n\/* Performance cards *\/\r\n.arsn-shero__panel{position:relative;perspective:1100px;padding:15px 0}\r\n.arsn-shero__panel:before{\r\n  content:\"\";position:absolute;left:50%;top:50%;\r\n  width:110%;aspect-ratio:1;border-radius:50%;\r\n  border:1px dashed rgba(245,103,22,.35);\r\n  transform:translate(-50%,-50%) rotateX(65deg);\r\n  box-shadow:0 0 55px rgba(245,103,22,.09);pointer-events:none;\r\n}\r\n.arsn-shero__stage{\r\n  position:relative;display:flex;flex-direction:column;gap:15px;\r\n  transform:rotateX(4deg) rotateY(-5deg);\r\n  transform-style:preserve-3d;transition:transform .35s ease;\r\n}\r\n.arsn-shero__stat-card{\r\n  position:relative;background:rgba(255,255,255,.96);\r\n  border:1px solid var(--line);border-radius:20px;\r\n  padding:24px;overflow:hidden;\r\n  box-shadow:0 12px 35px rgba(45,30,15,.07);\r\n  transition:transform .25s,border-color .25s,box-shadow .25s;\r\n}\r\n.arsn-shero__stat-card:before{\r\n  content:\"\";position:absolute;left:0;top:0;bottom:0;width:4px;\r\n  background:linear-gradient(var(--orange),#F3A712);\r\n}\r\n.arsn-shero__stat-card:hover{\r\n  transform:translateY(-4px);border-color:rgba(245,103,22,.45);\r\n  box-shadow:0 20px 40px rgba(45,30,15,.1);\r\n}\r\n.arsn-shero__stat-card:nth-child(2){margin-left:28px}\r\n.arsn-shero__stat-num{\r\n  margin:0 0 10px;color:var(--deep);\r\n  font-family:'DM Mono',Consolas,monospace;\r\n  font-size:clamp(31px,3vw,43px);font-weight:700;line-height:1.1;\r\n}\r\n.arsn-shero__stat-num--alt{color:var(--orange)}\r\n.arsn-shero__stat-label{\r\n  margin:0;font-size:13px;line-height:1.75;color:var(--meta);\r\n}\r\n.arsn-shero__stat-label strong{color:var(--ink);font-weight:800}\r\n.arsn-shero__stat-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}\r\n.arsn-shero__stat-row .arsn-shero__stat-card{padding:20px 17px}\r\n.arsn-shero__stars{display:flex;gap:3px;margin-bottom:12px}\r\n.arsn-shero__stars span{color:var(--orange);font-size:16px}\r\n.arsn-shero [data-rv]{\r\n  opacity:0;transform:translateY(18px);\r\n  transition:opacity .65s ease,transform .65s ease;\r\n}\r\n.arsn-shero [data-rv].is-in{opacity:1;transform:translateY(0)}\r\n\r\n\/* Form modal *\/\r\n.arsn-sform{\r\n  position:fixed;inset:0;z-index:999999;\r\n  display:none;align-items:center;justify-content:center;\r\n  padding:16px;background:rgba(23,16,9,.72);\r\n  backdrop-filter:blur(7px);-webkit-backdrop-filter:blur(7px);\r\n}\r\n.arsn-sform.is-open{display:flex}\r\n.arsn-sform__dialog{\r\n  position:relative;width:min(520px,100%);max-height:92vh;\r\n  overflow-y:auto;background:#fff;border:1px solid #eee3d9;\r\n  border-radius:22px;padding:30px;\r\n  box-shadow:0 25px 100px rgba(0,0,0,.25);\r\n  animation:arsnFormIn .25s ease both;\r\n}\r\n@keyframes arsnFormIn{\r\n  from{opacity:0;transform:translateY(12px) scale(.985)}\r\n  to{opacity:1;transform:translateY(0) scale(1)}\r\n}\r\n.arsn-sform__close{\r\n  position:absolute;top:13px;right:14px;\r\n  display:grid;place-items:center;width:38px;height:38px;\r\n  border:1px solid #E9DFD6;border-radius:50%;\r\n  background:#FAF6F2;color:var(--ink);font-size:24px;\r\n  cursor:pointer;line-height:1;\r\n}\r\n.arsn-sform__close:focus-visible{\r\n  outline:3px solid var(--deep);outline-offset:3px;\r\n}\r\n.arsn-sform__eyebrow{\r\n  margin:0 0 8px;color:var(--deep);font-size:11px;\r\n  font-weight:800;letter-spacing:1.8px;text-transform:uppercase;\r\n}\r\n.arsn-sform__title{\r\n  margin:0 38px 9px 0;color:var(--ink);\r\n  font-size:29px;line-height:1.2;font-weight:800;\r\n}\r\n.arsn-sform__intro{\r\n  margin:0 0 22px;color:var(--body);font-size:13px;line-height:1.7;\r\n}\r\n.arsn-sform__grid{\r\n  display:grid;grid-template-columns:1fr 1fr;gap:0 13px;\r\n}\r\n.arsn-sform__field{min-width:0;margin-bottom:14px}\r\n.arsn-sform__field--full{grid-column:1\/-1}\r\n.arsn-sform__field label{\r\n  display:block;margin:0 0 7px;color:#30251C;\r\n  font-size:12px;font-weight:800;\r\n}\r\n.arsn-sform__field input,\r\n.arsn-sform__field select,\r\n.arsn-sform__field textarea{\r\n  display:block;width:100%;min-width:0;min-height:46px;\r\n  margin:0;padding:12px 13px;border:1px solid #E5DAD0!important;\r\n  border-radius:9px!important;background:#FFFCFA!important;\r\n  color:#21180F!important;font-family:inherit;font-size:13px;\r\n  line-height:1.5;box-shadow:none!important;outline:none;\r\n}\r\n.arsn-sform__field textarea{resize:vertical;min-height:75px}\r\n.arsn-sform__field input:focus,\r\n.arsn-sform__field select:focus,\r\n.arsn-sform__field textarea:focus{border-color:var(--orange)!important}\r\n.arsn-sform__submit{\r\n  width:100%;min-height:50px;display:flex;align-items:center;\r\n  justify-content:center;gap:10px;padding:14px 18px;\r\n  border:0;border-radius:10px;\r\n  background:linear-gradient(135deg,#F56716,#C24A08);\r\n  color:#fff!important;font-family:inherit;font-size:14px;font-weight:800;\r\n  cursor:pointer;box-shadow:0 10px 24px rgba(194,74,8,.2);\r\n  transition:transform .2s,box-shadow .2s;\r\n}\r\n.arsn-sform__submit:hover{transform:translateY(-2px);box-shadow:0 14px 30px rgba(194,74,8,.3)}\r\n.arsn-sform__privacy{\r\n  margin:12px 0 0;text-align:center;font-size:11px;\r\n  color:var(--meta);line-height:1.7;\r\n}\r\n.arsn-sform__error{\r\n  display:none;margin:0 0 13px;padding:10px 12px;\r\n  border-radius:8px;background:#fff1ed;color:#9e3015;\r\n  font-size:12px;line-height:1.6;\r\n}\r\n.arsn-sform__error.is-visible{display:block}\r\n\r\n@media(max-width:980px){\r\n  .arsn-shero{padding:85px 0}\r\n  .arsn-shero__inner{grid-template-columns:1fr;gap:42px}\r\n  .arsn-shero__panel:before{display:none}\r\n  .arsn-shero__stage{transform:none}\r\n}\r\n@media(max-width:560px){\r\n  .arsn-shero{padding:70px 0 60px}\r\n  .arsn-shero__inner{width:90%}\r\n  .arsn-shero__title{font-size:clamp(33px,9vw,43px);letter-spacing:-1px}\r\n  .arsn-shero__sub{font-size:14px}\r\n  .arsn-shero__ctas{display:block}\r\n  .arsn-shero__btn{width:100%;padding:16px 14px;font-size:13px}\r\n  .arsn-shero__stat-row{grid-template-columns:1fr 1fr;gap:10px}\r\n  .arsn-shero__stat-card{padding:21px 18px}\r\n  .arsn-shero__stat-row .arsn-shero__stat-card{padding:18px 13px}\r\n  .arsn-shero__stat-card:nth-child(2){margin-left:0}\r\n  .arsn-shero__stat-num{font-size:32px}\r\n  .arsn-shero__stat-label{font-size:12px}\r\n  .arsn-sform__dialog{padding:25px 19px;border-radius:18px}\r\n  .arsn-sform__grid{grid-template-columns:1fr}\r\n  .arsn-sform__field--full{grid-column:auto}\r\n}\r\n@media(prefers-reduced-motion:reduce){\r\n  .arsn-shero:before{animation:none}\r\n  .arsn-shero [data-rv]{opacity:1;transform:none;transition:none}\r\n  .arsn-shero *, .arsn-shero *:before, .arsn-shero *:after{\r\n    animation:none!important;scroll-behavior:auto!important;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<section class=\"arsn-shero\" id=\"arsn-shero\" aria-labelledby=\"arsn-shero-title\">\r\n  <div class=\"arsn-shero__inner\">\r\n\r\n    <div class=\"arsn-shero__left\">\r\n      <p class=\"arsn-shero__eyebrow\" data-rv>\r\n        Search Engine Marketing \u00b7 Karachi\r\n      <\/p>\r\n\r\n      <h1 class=\"arsn-shero__title\" id=\"arsn-shero-title\" data-rv>\r\n        Search Engine Marketing Services in Karachi That Turn Clicks Into\r\n        <em>Customers<\/em>, Not Just Traffic\r\n      <\/h1>\r\n\r\n      <p class=\"arsn-shero__sub\" data-rv>\r\n        ARSN Digital Media builds and manages Google Ads, Shopping,\r\n        Performance Max, YouTube and remarketing campaigns for Karachi\r\n        businesses that need measurable returns \u2014 not vanity impressions.\r\n        Every account we touch is built around one question: how does this\r\n        rupee turn into revenue?\r\n      <\/p>\r\n\r\n      <div class=\"arsn-shero__ctas\" data-rv>\r\n        <button type=\"button\" class=\"arsn-shero__btn\" data-arsn-open-form>\r\n          Get My Free Google Ads Audit\r\n          <span class=\"arsn-shero__arrow\" aria-hidden=\"true\">\u2192<\/span>\r\n        <\/button>\r\n      <\/div>\r\n\r\n      <p class=\"arsn-shero__microcopy\" data-rv>\r\n        No obligation. Start your inquiry in minutes.\r\n      <\/p>\r\n    <\/div>\r\n\r\n    <aside class=\"arsn-shero__panel\" aria-label=\"Performance highlights\">\r\n      <div class=\"arsn-shero__stage\">\r\n\r\n        <div class=\"arsn-shero__stat-card\" data-rv>\r\n          <div class=\"arsn-shero__stat-num\">4.8x<\/div>\r\n          <p class=\"arsn-shero__stat-label\">\r\n            <strong>Reported ROAS<\/strong><br>\r\n            Delivered for Ufoods following a paid campaign restructuring.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-shero__stat-card\" data-rv>\r\n          <div class=\"arsn-shero__stat-num arsn-shero__stat-num--alt\">6\u20137x<\/div>\r\n          <p class=\"arsn-shero__stat-label\">\r\n            <strong>Reported Average ROAS<\/strong><br>\r\n            Across ARSN's active client portfolio.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-shero__stat-row\">\r\n          <div class=\"arsn-shero__stat-card\" data-rv>\r\n            <div class=\"arsn-shero__stars\" aria-label=\"Rated 4.7 out of 5\">\r\n              <span>\u2605<\/span><span>\u2605<\/span><span>\u2605<\/span><span>\u2605<\/span><span>\u2605<\/span>\r\n            <\/div>\r\n            <div class=\"arsn-shero__stat-num\">4.7\/5<\/div>\r\n            <p class=\"arsn-shero__stat-label\">Google review rating.<\/p>\r\n          <\/div>\r\n\r\n          <div class=\"arsn-shero__stat-card\" data-rv>\r\n            <div class=\"arsn-shero__stat-num\">100+<\/div>\r\n            <p class=\"arsn-shero__stat-label\">\r\n              Businesses served by ARSN Digital Media.\r\n            <\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n      <\/div>\r\n    <\/aside>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- INQUIRY MODAL -->\r\n<div class=\"arsn-sform\" id=\"arsn-sem-form-modal\"\r\n     aria-hidden=\"true\" role=\"dialog\"\r\n     aria-modal=\"true\" aria-labelledby=\"arsn-sem-form-title\">\r\n\r\n  <div class=\"arsn-sform__dialog\" role=\"document\">\r\n    <button type=\"button\" class=\"arsn-sform__close\"\r\n            data-arsn-close-form aria-label=\"Close form\">\u00d7<\/button>\r\n\r\n    <p class=\"arsn-sform__eyebrow\">Let's grow your business<\/p>\r\n    <h2 class=\"arsn-sform__title\" id=\"arsn-sem-form-title\">\r\n      Get Your Free Ads Audit\r\n    <\/h2>\r\n    <p class=\"arsn-sform__intro\">\r\n      Share a few details. We'll prepare your inquiry in WhatsApp so you can\r\n      send it directly to our team.\r\n    <\/p>\r\n\r\n    <form id=\"arsn-sem-inquiry-form\">\r\n      <div class=\"arsn-sform__grid\">\r\n\r\n        <div class=\"arsn-sform__field\">\r\n          <label for=\"arsn-sem-name\">Your Name *<\/label>\r\n          <input id=\"arsn-sem-name\" name=\"name\" type=\"text\"\r\n                 placeholder=\"Enter your name\" autocomplete=\"name\" required>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-sform__field\">\r\n          <label for=\"arsn-sem-phone\">WhatsApp Number *<\/label>\r\n          <input id=\"arsn-sem-phone\" name=\"phone\" type=\"tel\"\r\n                 placeholder=\"+92 3XX XXXXXXX\"\r\n                 autocomplete=\"tel\" required>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-sform__field arsn-sform__field--full\">\r\n          <label for=\"arsn-sem-website\">Website URL<\/label>\r\n          <input id=\"arsn-sem-website\" name=\"website\" type=\"text\"\r\n                 placeholder=\"www.yourwebsite.com\" autocomplete=\"url\">\r\n        <\/div>\r\n\r\n        <div class=\"arsn-sform__field arsn-sform__field--full\">\r\n          <label for=\"arsn-sem-service\">Required Service *<\/label>\r\n          <select id=\"arsn-sem-service\" name=\"service\" required>\r\n            <option value=\"Free Google Ads Audit\" selected>Free Google Ads Audit<\/option>\r\n            <option value=\"Google Search Ads\">Google Search Ads<\/option>\r\n            <option value=\"Google Shopping Ads\">Google Shopping Ads<\/option>\r\n            <option value=\"Performance Max Campaigns\">Performance Max Campaigns<\/option>\r\n            <option value=\"YouTube Advertising\">YouTube Advertising<\/option>\r\n            <option value=\"Remarketing Campaigns\">Remarketing Campaigns<\/option>\r\n            <option value=\"Complete SEM Management\">Complete SEM Management<\/option>\r\n            <option value=\"Other SEM Services\">Other SEM Services<\/option>\r\n          <\/select>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-sform__field arsn-sform__field--full\">\r\n          <label for=\"arsn-sem-message\">Tell Us About Your Goals<\/label>\r\n          <textarea id=\"arsn-sem-message\" name=\"message\" rows=\"3\"\r\n                    placeholder=\"e.g. more leads, online sales, lower ad costs...\"><\/textarea>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <p class=\"arsn-sform__error\" id=\"arsn-sem-form-error\" role=\"alert\"><\/p>\r\n\r\n      <button class=\"arsn-sform__submit\" type=\"submit\">\r\n        Continue to WhatsApp <span aria-hidden=\"true\">\u2192<\/span>\r\n      <\/button>\r\n\r\n      <p class=\"arsn-sform__privacy\">\r\n        Your message opens in WhatsApp. You review and send it yourself.\r\n      <\/p>\r\n    <\/form>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n(function(){\r\n  'use strict';\r\n\r\n  var root = document.getElementById('arsn-shero');\r\n  var modal = document.getElementById('arsn-sem-form-modal');\r\n  var form = document.getElementById('arsn-sem-inquiry-form');\r\n\r\n  if (!root || !modal || !form || modal.dataset.initialized === 'yes') return;\r\n  modal.dataset.initialized = 'yes';\r\n\r\n  \/* ARSN BUSINESS WHATSAPP NUMBER *\/\r\n  var whatsappNumber = '923373332776';\r\n\r\n  var errorBox = document.getElementById('arsn-sem-form-error');\r\n  var firstField = document.getElementById('arsn-sem-name');\r\n  var lastFocused = null;\r\n\r\n  function openForm(service){\r\n    lastFocused = document.activeElement;\r\n\r\n    if (service) {\r\n      var select = document.getElementById('arsn-sem-service');\r\n      var found = Array.from(select.options).some(function(option){\r\n        return option.value.toLowerCase() === service.toLowerCase();\r\n      });\r\n      if (found) select.value = service;\r\n    }\r\n\r\n    modal.classList.add('is-open');\r\n    modal.setAttribute('aria-hidden','false');\r\n    document.body.style.overflow = 'hidden';\r\n\r\n    window.setTimeout(function(){\r\n      firstField.focus();\r\n    },80);\r\n  }\r\n\r\n  function closeForm(){\r\n    modal.classList.remove('is-open');\r\n    modal.setAttribute('aria-hidden','true');\r\n    document.body.style.overflow = '';\r\n\r\n    if (lastFocused && typeof lastFocused.focus === 'function') {\r\n      lastFocused.focus();\r\n    }\r\n  }\r\n\r\n  document.querySelectorAll('[data-arsn-open-form]').forEach(function(button){\r\n    button.addEventListener('click',function(){\r\n      openForm(button.getAttribute('data-service') || '');\r\n    });\r\n  });\r\n\r\n  modal.querySelectorAll('[data-arsn-close-form]').forEach(function(button){\r\n    button.addEventListener('click',closeForm);\r\n  });\r\n\r\n  modal.addEventListener('click',function(event){\r\n    if (event.target === modal) closeForm();\r\n  });\r\n\r\n  document.addEventListener('keydown',function(event){\r\n    if (event.key === 'Escape' && modal.classList.contains('is-open')) {\r\n      closeForm();\r\n    }\r\n  });\r\n\r\n  \/* Smooth scrolling for links to the services section and inquiry form *\/\r\n  document.addEventListener('click',function(event){\r\n    var link = event.target.closest('a[href^=\"#\"]');\r\n    if (!link) return;\r\n\r\n    var href = link.getAttribute('href');\r\n    if (!href || href === '#') return;\r\n\r\n    var target;\r\n    try {\r\n      target = document.querySelector(href);\r\n    } catch (error) {\r\n      return;\r\n    }\r\n\r\n    if (!target) return;\r\n\r\n    if (target.id === 'arsn-scontact') {\r\n      event.preventDefault();\r\n      openForm();\r\n      return;\r\n    }\r\n\r\n    if (target.id === 'arsn-sservices') {\r\n      event.preventDefault();\r\n      target.scrollIntoView({\r\n        behavior: window.matchMedia('(prefers-reduced-motion: reduce)').matches\r\n          ? 'auto' : 'smooth',\r\n        block:'start'\r\n      });\r\n    }\r\n  },true);\r\n\r\n  \/* Form validation + WhatsApp message *\/\r\n  form.addEventListener('submit',function(event){\r\n    event.preventDefault();\r\n    errorBox.classList.remove('is-visible');\r\n    errorBox.textContent = '';\r\n\r\n    var name = document.getElementById('arsn-sem-name').value.trim();\r\n    var phone = document.getElementById('arsn-sem-phone').value.trim();\r\n    var website = document.getElementById('arsn-sem-website').value.trim();\r\n    var service = document.getElementById('arsn-sem-service').value;\r\n    var goals = document.getElementById('arsn-sem-message').value.trim();\r\n\r\n    if (!name || !phone || !service) {\r\n      errorBox.textContent = 'Please complete your name, WhatsApp number and required service.';\r\n      errorBox.classList.add('is-visible');\r\n      return;\r\n    }\r\n\r\n    var message = [\r\n      'Assalam-o-Alaikum ARSN Digital Media!',\r\n      '',\r\n      'I would like to inquire about your SEM services.',\r\n      '',\r\n      'Name: ' + name,\r\n      'My WhatsApp Number: ' + phone,\r\n      'Website: ' + (website || 'Not provided'),\r\n      'Required Service: ' + service,\r\n      'Business Goals: ' + (goals || 'Not specified'),\r\n      '',\r\n      'Please guide me about the next steps.'\r\n    ].join('\\n');\r\n\r\n    var whatsappURL = 'https:\/\/wa.me\/' + whatsappNumber +\r\n      '?text=' + encodeURIComponent(message);\r\n\r\n    var openedWindow = window.open(whatsappURL,'_blank');\r\n\r\n    if (!openedWindow) {\r\n      errorBox.textContent =\r\n        'Your browser blocked the WhatsApp window. Please allow pop-ups and try again.';\r\n      errorBox.classList.add('is-visible');\r\n      return;\r\n    }\r\n\r\n    openedWindow.opener = null;\r\n  });\r\n\r\n  \/* Reveal animations *\/\r\n  var items = root.querySelectorAll('[data-rv]');\r\n  var reducedMotion = window.matchMedia(\r\n    '(prefers-reduced-motion: reduce)'\r\n  ).matches;\r\n\r\n  if (reducedMotion || !('IntersectionObserver' in window)) {\r\n    items.forEach(function(item){ item.classList.add('is-in'); });\r\n  } else {\r\n    var observer = new IntersectionObserver(function(entries){\r\n      entries.forEach(function(entry){\r\n        if (!entry.isIntersecting) return;\r\n        entry.target.style.transitionDelay =\r\n          Math.min(Array.prototype.indexOf.call(items,entry.target) * 80,400) + 'ms';\r\n        entry.target.classList.add('is-in');\r\n        observer.unobserve(entry.target);\r\n      });\r\n    },{threshold:0.08,rootMargin:'0px 0px -20px 0px'});\r\n\r\n    items.forEach(function(item){ observer.observe(item); });\r\n  }\r\n\r\n  \/* Subtle desktop 3D movement *\/\r\n  var stage = root.querySelector('.arsn-shero__stage');\r\n  var canTilt = !reducedMotion && window.matchMedia(\r\n    '(hover:hover) and (pointer:fine) and (min-width:981px)'\r\n  ).matches;\r\n\r\n  if (stage && canTilt) {\r\n    root.addEventListener('mousemove',function(event){\r\n      var rect = root.getBoundingClientRect();\r\n      var x = (event.clientX - rect.left) \/ rect.width - 0.5;\r\n      var y = (event.clientY - rect.top) \/ rect.height - 0.5;\r\n      stage.style.transform =\r\n        'rotateX(' + (4-y*7).toFixed(2) + 'deg) rotateY(' +\r\n        (-5+x*9).toFixed(2) + 'deg)';\r\n    },{passive:true});\r\n\r\n    root.addEventListener('mouseleave',function(){\r\n      stage.style.transform = '';\r\n    });\r\n  }\r\n\r\n  \/* Allow other page sections to open this same form *\/\r\n  window.arsnOpenSEMForm = openForm;\r\n})();\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3955ae8 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"3955ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e479dce sc_fly_static elementor-widget elementor-widget-html\" data-id=\"e479dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 Social Proof\r\n   ========================================================= *\/\r\n.arsn-ssp{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#FAF7F4; --bg-alt:#F2EDE8; --surface:#FFFFFF; --line:#E5DDD5;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  position:relative; overflow:hidden; background:var(--bg); color:var(--ink);\r\n  font-family:var(--font); padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-ssp .arsn-ssp__title{color:var(--ink);}\r\n.arsn-ssp .arsn-ssp__title em{color:var(--orange); font-style:normal;}\r\n\r\n.arsn-ssp::before{\r\n  content:\"\"; position:absolute; top:-280px; right:-180px; width:720px; height:720px;\r\n  background:radial-gradient(circle, rgba(245,103,22,.13) 0%, rgba(245,103,22,0) 68%); pointer-events:none;\r\n}\r\n.arsn-ssp__inner{position:relative; width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-ssp__grid{display:grid; grid-template-columns:1.05fr .95fr; gap:clamp(32px,4vw,64px); align-items:start;}\r\n.arsn-ssp__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-ssp__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-ssp__title{margin:0 0 22px; font-size:clamp(1.95rem,3.7vw,3.05rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-ssp__statement{margin:0 0 22px; font-family:var(--font-display); font-size:clamp(1.1rem,1.5vw,1.36rem); line-height:1.55;}\r\n.arsn-ssp__statement b{color:var(--orange); font-weight:700;}\r\n.arsn-ssp__p{margin:0 0 16px; max-width:60ch; font-size:1rem; line-height:1.78; color:var(--body);}\r\n.arsn-ssp__p:last-child{margin-bottom:0;}\r\n.arsn-ssp__p strong{color:var(--ink); font-weight:700;}\r\n\r\n.arsn-ssp__card{\r\n  background:var(--surface); border-radius:var(--r-card);\r\n  box-shadow:0 18px 50px rgba(23,16,9,.08); padding:clamp(24px,2.6vw,34px);\r\n}\r\n.arsn-ssp__card-top{display:flex; align-items:center; gap:16px;}\r\n.arsn-ssp__g{\r\n  width:48px; height:48px; flex:none; border-radius:14px; background:rgba(245,103,22,.1);\r\n  display:grid; place-items:center; font-size:1.25rem; font-weight:800; color:var(--orange-deep);\r\n}\r\n.arsn-ssp__score{margin:0; font-size:1.6rem; font-weight:800; letter-spacing:-.02em; line-height:1.1;}\r\n.arsn-ssp__score-sub{margin:2px 0 0; font-size:.86rem; color:var(--meta);}\r\n.arsn-ssp__stars{margin-left:auto; color:var(--orange); font-size:1rem; letter-spacing:.12em; white-space:nowrap;}\r\n.arsn-ssp__rev{margin-top:22px; padding-top:22px; border-top:1px solid var(--line);}\r\n.arsn-ssp__quote{margin:0 0 14px; font-size:.97rem; line-height:1.65; color:var(--body);}\r\n.arsn-ssp__who{display:flex; align-items:center; gap:11px;}\r\n.arsn-ssp__av{\r\n  width:30px; height:30px; flex:none; border-radius:50%; background:var(--bg-alt);\r\n  display:grid; place-items:center; font-size:.7rem; font-weight:700; color:var(--body);\r\n}\r\n.arsn-ssp__name{font-size:.9rem; font-weight:700;}\r\n.arsn-ssp__when{margin-left:auto; font-size:.82rem; color:var(--meta); white-space:nowrap;}\r\n\r\n@media (max-width:1024px){ .arsn-ssp__grid{grid-template-columns:1fr; gap:38px;} }\r\n@media (max-width:560px){\r\n  .arsn-ssp{padding:52px 0;}\r\n  .arsn-ssp__card-top{flex-wrap:wrap;}\r\n  .arsn-ssp__stars{margin-left:0; width:100%;}\r\n}\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-ssp [data-rv]{animation:arsn-ssp-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  .arsn-ssp [data-rv=\"2\"]{animation-range:entry 0% cover 27%;}\r\n  .arsn-ssp [data-rv=\"3\"]{animation-range:entry 0% cover 34%;}\r\n  @keyframes arsn-ssp-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-ssp [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-ssp\" aria-labelledby=\"arsn-ssp-title\">\r\n  <div class=\"arsn-ssp__inner\">\r\n    <div class=\"arsn-ssp__grid\">\r\n\r\n      <div>\r\n        <p class=\"arsn-ssp__eyebrow\" data-rv=\"1\">Social Proof<\/p>\r\n        <h2 class=\"arsn-ssp__title\" id=\"arsn-ssp-title\" data-rv=\"1\">\r\n          Trusted by <em>100+ businesses<\/em> across Karachi and Sindh\r\n        <\/h2>\r\n        <p class=\"arsn-ssp__statement\" data-rv=\"2\">\r\n          Rated <b>4.7\/5<\/b> \u2014 built on eight years of Google Ads management, transparent PKR pricing, and an\r\n          average <b>6&ndash;7x ROAS<\/b> across our performance portfolio.\r\n        <\/p>\r\n        <p class=\"arsn-ssp__p\" data-rv=\"2\">\r\n          ARSN Digital Media is a professional search engine marketing agency in Karachi offering Google\r\n          Search Ads, Display, Shopping, Performance Max, YouTube Ads, remarketing, and PPC account rescue to\r\n          businesses across Karachi and Sindh.\r\n        <\/p>\r\n        <p class=\"arsn-ssp__p\" data-rv=\"2\">\r\n          As a trusted Google Ads company rated 4.7\/5 by 100+ clients, we are recognised among the top SEM\r\n          agencies in Karachi in 2026 for result-driven, ROI-accountable paid search \u2014\r\n          <strong>delivering qualified leads and measurable revenue growth, not inflated impression\r\n          counts.<\/strong>\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"arsn-ssp__card\" data-rv=\"3\">\r\n        <div class=\"arsn-ssp__card-top\">\r\n          <div class=\"arsn-ssp__g\" aria-hidden=\"true\">G<\/div>\r\n          <div>\r\n            <p class=\"arsn-ssp__score\">4.7 \/ 5<\/p>\r\n            <p class=\"arsn-ssp__score-sub\">33 verified Google reviews<\/p>\r\n          <\/div>\r\n          <div class=\"arsn-ssp__stars\" aria-label=\"Rated 4.7 out of 5\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/div>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-ssp__rev\">\r\n          <p class=\"arsn-ssp__quote\">\r\n            &ldquo;Since I&rsquo;m a developer myself, I understand the technical side \u2014 and that&rsquo;s\r\n            exactly why I appreciated the quality and clarity ARSN delivered. They do not cut corners on the\r\n            setup, and the reporting actually makes sense.&rdquo;\r\n          <\/p>\r\n          <div class=\"arsn-ssp__who\">\r\n            <span class=\"arsn-ssp__av\" aria-hidden=\"true\">HR<\/span>\r\n            <span class=\"arsn-ssp__name\">Hamood Rehman<\/span>\r\n            <span class=\"arsn-ssp__when\">Verified review<\/span>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-ssp__rev\">\r\n          <p class=\"arsn-ssp__quote\">\r\n            &ldquo;ARSN Digital Media boosted our online visibility with expert SEO, SMM, and SEM services.\r\n            Highly recommended!&rdquo;\r\n          <\/p>\r\n          <div class=\"arsn-ssp__who\">\r\n            <span class=\"arsn-ssp__av\" aria-hidden=\"true\">AK<\/span>\r\n            <span class=\"arsn-ssp__name\">ASSU Khan<\/span>\r\n            <span class=\"arsn-ssp__when\">Verified review<\/span>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1bc93c e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"f1bc93c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06acb86 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"06acb86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n<!-- ============================================\r\n     ARSN SEM LANDING \u2014 PROBLEM SECTION\r\n     Direct WhatsApp CTA \u2014 No Popup\r\n     No Button Hover Effect\r\n     Prefix: .arsn-sprob\r\n============================================ -->\r\n\r\n<style>\r\n.arsn-sprob {\r\n  --ink: #171009;\r\n  --body: #6B5D52;\r\n  --meta: #8A7D72;\r\n  --orange: #F56716;\r\n  --orange-deep: #C24A08;\r\n  --bg: #FAF6F2;\r\n\r\n  position: relative;\r\n  width: 100%;\r\n  padding: clamp(64px, 8vw, 110px) 24px;\r\n  background: var(--bg);\r\n  color: var(--ink);\r\n  font-family: inherit;\r\n  overflow: hidden;\r\n}\r\n\r\n.arsn-sprob *,\r\n.arsn-sprob *::before,\r\n.arsn-sprob *::after {\r\n  box-sizing: border-box;\r\n}\r\n\r\n.arsn-sprob__inner {\r\n  width: 100%;\r\n  max-width: 1180px;\r\n  margin: 0 auto;\r\n}\r\n\r\n\/* EYEBROW *\/\r\n.arsn-sprob__eyebrow {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  gap: 10px;\r\n  margin-bottom: 22px;\r\n  color: var(--orange-deep);\r\n  font-size: 12px;\r\n  font-weight: 800;\r\n  letter-spacing: 2px;\r\n  line-height: 1.5;\r\n  text-transform: uppercase;\r\n}\r\n\r\n.arsn-sprob__eyebrow::before {\r\n  content: \"\";\r\n  display: block;\r\n  width: 28px;\r\n  height: 2px;\r\n  flex: 0 0 28px;\r\n  background: var(--orange);\r\n}\r\n\r\n\/* HEADING *\/\r\n.arsn-sprob__heading {\r\n  max-width: 850px;\r\n  margin: 0 0 22px;\r\n  color: var(--ink);\r\n  font-size: clamp(34px, 5vw, 64px);\r\n  font-weight: 800;\r\n  line-height: 1.08;\r\n  letter-spacing: -2px;\r\n}\r\n\r\n.arsn-sprob__heading span {\r\n  color: var(--orange);\r\n}\r\n\r\n\/* INTRO *\/\r\n.arsn-sprob__intro {\r\n  max-width: 760px;\r\n  margin: 0 0 42px;\r\n  color: var(--body);\r\n  font-size: 17px;\r\n  font-weight: 400;\r\n  line-height: 1.8;\r\n}\r\n\r\n\/* CARDS GRID *\/\r\n.arsn-sprob__grid {\r\n  display: grid;\r\n  grid-template-columns: repeat(2, minmax(0, 1fr));\r\n  gap: 18px;\r\n}\r\n\r\n\/* INDIVIDUAL CARD *\/\r\n.arsn-sprob__card {\r\n  position: relative;\r\n  display: flex;\r\n  align-items: flex-start;\r\n  gap: 17px;\r\n  min-width: 0;\r\n  padding: 27px;\r\n  background: #FFFFFF;\r\n  border: 1px solid rgba(23, 16, 9, 0.07);\r\n  border-radius: 16px;\r\n  box-shadow: 0 8px 30px rgba(23, 16, 9, 0.035);\r\n}\r\n\r\n.arsn-sprob__icon {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  flex: 0 0 44px;\r\n  width: 44px;\r\n  height: 44px;\r\n  color: var(--orange-deep);\r\n  background: rgba(245, 103, 22, 0.09);\r\n  border-radius: 12px;\r\n  font-size: 21px;\r\n  line-height: 1;\r\n}\r\n\r\n.arsn-sprob__card-content {\r\n  min-width: 0;\r\n}\r\n\r\n.arsn-sprob__card-title {\r\n  margin: 1px 0 9px;\r\n  color: var(--ink);\r\n  font-size: 18px;\r\n  font-weight: 750;\r\n  line-height: 1.4;\r\n}\r\n\r\n.arsn-sprob__card-text {\r\n  margin: 0;\r\n  color: var(--body);\r\n  font-size: 14px;\r\n  font-weight: 400;\r\n  line-height: 1.8;\r\n}\r\n\r\n\/* BOTTOM CTA PANEL *\/\r\n.arsn-sprob__bottom {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: space-between;\r\n  gap: 28px;\r\n  margin-top: 34px;\r\n  padding: 30px;\r\n  background: #171009;\r\n  border-radius: 18px;\r\n}\r\n\r\n.arsn-sprob__bottom-text {\r\n  max-width: 650px;\r\n}\r\n\r\n.arsn-sprob__bottom-title {\r\n  margin: 0 0 9px;\r\n  color: #FFFFFF;\r\n  font-size: clamp(22px, 3vw, 30px);\r\n  font-weight: 800;\r\n  line-height: 1.25;\r\n}\r\n\r\n.arsn-sprob__bottom-desc {\r\n  margin: 0;\r\n  color: rgba(255, 255, 255, 0.72);\r\n  font-size: 14px;\r\n  font-weight: 400;\r\n  line-height: 1.75;\r\n}\r\n\r\n\/* WHATSAPP CTA BUTTON *\/\r\n.arsn-sprob button.arsn-sprob__cta,\r\n.arsn-sprob button.arsn-sprob__cta:hover,\r\n.arsn-sprob button.arsn-sprob__cta:focus,\r\n.arsn-sprob button.arsn-sprob__cta:focus-visible,\r\n.arsn-sprob button.arsn-sprob__cta:active {\r\n  display: inline-flex;\r\n  flex: 0 0 auto;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 13px;\r\n  min-height: 54px;\r\n  max-width: 100%;\r\n  margin: 0;\r\n  padding: 16px 22px;\r\n\r\n  border: 1px solid #F56716 !important;\r\n  border-radius: 9px;\r\n  outline: none !important;\r\n\r\n  background: #F56716 !important;\r\n  background-image: none !important;\r\n  color: #FFFFFF !important;\r\n\r\n  box-shadow: none !important;\r\n  font-family: inherit;\r\n  font-size: 14px;\r\n  font-weight: 750;\r\n  line-height: 1.4;\r\n  text-align: center;\r\n  text-decoration: none !important;\r\n  text-transform: none;\r\n\r\n  cursor: pointer;\r\n  appearance: none;\r\n  -webkit-appearance: none;\r\n\r\n  transform: none !important;\r\n  filter: none !important;\r\n  transition: none !important;\r\n}\r\n\r\n.arsn-sprob button.arsn-sprob__cta::before,\r\n.arsn-sprob button.arsn-sprob__cta::after {\r\n  display: none !important;\r\n  content: none !important;\r\n}\r\n\r\n\/* ARROW *\/\r\n.arsn-sprob__arrow {\r\n  display: inline-block;\r\n  position: relative;\r\n  flex: 0 0 17px;\r\n  width: 17px;\r\n  height: 17px;\r\n}\r\n\r\n.arsn-sprob__arrow::before {\r\n  content: \"\";\r\n  position: absolute;\r\n  top: 7px;\r\n  left: 0;\r\n  width: 15px;\r\n  height: 2px;\r\n  background: currentColor;\r\n}\r\n\r\n.arsn-sprob__arrow::after {\r\n  content: \"\";\r\n  position: absolute;\r\n  top: 3px;\r\n  right: 1px;\r\n  width: 8px;\r\n  height: 8px;\r\n  border-top: 2px solid currentColor;\r\n  border-right: 2px solid currentColor;\r\n  transform: rotate(45deg);\r\n}\r\n\r\n\/* TABLET & MOBILE *\/\r\n@media (max-width: 767px) {\r\n  .arsn-sprob {\r\n    padding: 62px 18px;\r\n  }\r\n\r\n  .arsn-sprob__heading {\r\n    font-size: clamp(32px, 8vw, 46px);\r\n    letter-spacing: -1.2px;\r\n  }\r\n\r\n  .arsn-sprob__intro {\r\n    margin-bottom: 30px;\r\n    font-size: 15px;\r\n    line-height: 1.75;\r\n  }\r\n\r\n  .arsn-sprob__grid {\r\n    grid-template-columns: 1fr;\r\n    gap: 13px;\r\n  }\r\n\r\n  .arsn-sprob__card {\r\n    padding: 21px;\r\n    gap: 14px;\r\n  }\r\n\r\n  .arsn-sprob__card-title {\r\n    font-size: 17px;\r\n  }\r\n\r\n  .arsn-sprob__bottom {\r\n    align-items: flex-start;\r\n    flex-direction: column;\r\n    gap: 22px;\r\n    padding: 24px 20px;\r\n  }\r\n\r\n  .arsn-sprob__bottom-title {\r\n    font-size: 25px;\r\n  }\r\n\r\n  .arsn-sprob button.arsn-sprob__cta,\r\n  .arsn-sprob button.arsn-sprob__cta:hover,\r\n  .arsn-sprob button.arsn-sprob__cta:focus,\r\n  .arsn-sprob button.arsn-sprob__cta:active {\r\n    width: 100%;\r\n    min-height: 54px;\r\n  }\r\n}\r\n\r\n@media (prefers-reduced-motion: reduce) {\r\n  .arsn-sprob button.arsn-sprob__cta {\r\n    scroll-behavior: auto;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<section class=\"arsn-sprob\" aria-labelledby=\"arsn-sprob-heading\">\r\n\r\n  <div class=\"arsn-sprob__inner\">\r\n\r\n    <!-- SECTION LABEL -->\r\n    <div class=\"arsn-sprob__eyebrow\">\r\n      The Problem With Most Google Ads Campaigns\r\n    <\/div>\r\n\r\n    <!-- MAIN HEADING -->\r\n    <h2 class=\"arsn-sprob__heading\" id=\"arsn-sprob-heading\">\r\n      Spending on Google Ads But Not Getting\r\n      <span>Real Results?<\/span>\r\n    <\/h2>\r\n\r\n    <!-- INTRODUCTION -->\r\n    <p class=\"arsn-sprob__intro\">\r\n      Running ads is easy. Building a profitable advertising system takes\r\n      the right strategy, precise targeting, compelling landing pages and\r\n      continuous optimisation. Without these elements, your budget can\r\n      disappear without delivering meaningful business growth.\r\n    <\/p>\r\n\r\n    <!-- PROBLEM CARDS -->\r\n    <div class=\"arsn-sprob__grid\">\r\n\r\n      <article class=\"arsn-sprob__card\">\r\n        <div class=\"arsn-sprob__icon\" aria-hidden=\"true\">\u2197<\/div>\r\n\r\n        <div class=\"arsn-sprob__card-content\">\r\n          <h3 class=\"arsn-sprob__card-title\">\r\n            High Ad Spend, Low Returns\r\n          <\/h3>\r\n\r\n          <p class=\"arsn-sprob__card-text\">\r\n            Your campaigns consume budget, but the leads and sales you\r\n            receive don't justify the investment.\r\n          <\/p>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sprob__card\">\r\n        <div class=\"arsn-sprob__icon\" aria-hidden=\"true\">\u25ce<\/div>\r\n\r\n        <div class=\"arsn-sprob__card-content\">\r\n          <h3 class=\"arsn-sprob__card-title\">\r\n            Wrong Audience Targeting\r\n          <\/h3>\r\n\r\n          <p class=\"arsn-sprob__card-text\">\r\n            Irrelevant searches and poorly defined audiences bring clicks\r\n            from people who are unlikely to become customers.\r\n          <\/p>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sprob__card\">\r\n        <div class=\"arsn-sprob__icon\" aria-hidden=\"true\">\u2301<\/div>\r\n\r\n        <div class=\"arsn-sprob__card-content\">\r\n          <h3 class=\"arsn-sprob__card-title\">\r\n            Clicks Without Conversions\r\n          <\/h3>\r\n\r\n          <p class=\"arsn-sprob__card-text\">\r\n            Visitors reach your website but leave without calling,\r\n            submitting an enquiry or completing a purchase.\r\n          <\/p>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sprob__card\">\r\n        <div class=\"arsn-sprob__icon\" aria-hidden=\"true\">\u25f7<\/div>\r\n\r\n        <div class=\"arsn-sprob__card-content\">\r\n          <h3 class=\"arsn-sprob__card-title\">\r\n            No Clear Performance Tracking\r\n          <\/h3>\r\n\r\n          <p class=\"arsn-sprob__card-text\">\r\n            Without reliable conversion tracking, it's difficult to know\r\n            which campaigns actually contribute to business results.\r\n          <\/p>\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div>\r\n\r\n    <!-- CTA PANEL -->\r\n    <div class=\"arsn-sprob__bottom\">\r\n\r\n      <div class=\"arsn-sprob__bottom-text\">\r\n        <h3 class=\"arsn-sprob__bottom-title\">\r\n          Build a Google Ads System That Delivers\r\n        <\/h3>\r\n\r\n        <p class=\"arsn-sprob__bottom-desc\">\r\n          Get a strategy built around your business goals, qualified leads,\r\n          measurable conversions and smarter use of your advertising budget.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <!-- DIRECT WHATSAPP BUTTON -->\r\n      <button\r\n        type=\"button\"\r\n        class=\"arsn-sprob__cta\"\r\n        id=\"arsn-sprob-whatsapp\"\r\n        aria-label=\"Contact ARSN Digital Media on WhatsApp\"\r\n      >\r\n        Build My Ads Strategy\r\n        <span class=\"arsn-sprob__arrow\" aria-hidden=\"true\"><\/span>\r\n      <\/button>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n<script>\r\n(function () {\r\n  var button = document.getElementById('arsn-sprob-whatsapp');\r\n\r\n  if (!button || button.dataset.whatsappReady === 'true') {\r\n    return;\r\n  }\r\n\r\n  button.dataset.whatsappReady = 'true';\r\n\r\n  button.addEventListener('click', function () {\r\n\r\n    \/* ARSN Digital Media WhatsApp number *\/\r\n    var phone = '923373332776';\r\n\r\n    \/* Pre-filled WhatsApp enquiry *\/\r\n    var message = [\r\n      'Hi ARSN Digital Media!',\r\n      '',\r\n      'I am interested in Complete SEM Management \/ Google Ads services.',\r\n      '',\r\n      'I would like to build a Google Ads strategy for my business.',\r\n      '',\r\n      'Please share your packages, pricing and consultation details.',\r\n      '',\r\n      'Thank you!'\r\n    ].join('\\n');\r\n\r\n    var whatsappURL =\r\n      'https:\/\/wa.me\/' + phone +\r\n      '?text=' + encodeURIComponent(message);\r\n\r\n    window.open(\r\n      whatsappURL,\r\n      '_blank',\r\n      'noopener,noreferrer'\r\n    );\r\n\r\n  });\r\n})();\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcf747e e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"dcf747e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-818e2ed sc_fly_static elementor-widget elementor-widget-html\" data-id=\"818e2ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 2026 Methodology\r\n   ========================================================= *\/\r\n.arsn-smeth{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08; --orange-tint:rgba(245,103,22,.08);\r\n  --bg:#FAF7F4; --bg-alt:#F2EDE8; --surface:#FFFFFF; --line:#E5DDD5;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  position:relative; overflow:hidden; background:var(--bg); color:var(--ink);\r\n  font-family:var(--font); padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-smeth .arsn-smeth__title{color:var(--ink);}\r\n.arsn-smeth .arsn-smeth__title em{color:var(--orange); font-style:normal;}\r\n.arsn-smeth .arsn-smeth__h{color:var(--ink);}\r\n\r\n.arsn-smeth::before{\r\n  content:\"\"; position:absolute; bottom:-300px; left:-200px; width:760px; height:760px;\r\n  background:radial-gradient(circle, rgba(245,103,22,.10) 0%, rgba(245,103,22,0) 68%); pointer-events:none;\r\n}\r\n.arsn-smeth__inner{position:relative; width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-smeth__head{max-width:860px; margin:0 0 clamp(32px,3.6vw,50px);}\r\n.arsn-smeth__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-smeth__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-smeth__title{margin:0 0 18px; font-size:clamp(1.95rem,3.7vw,3rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-smeth__statement{margin:0 0 16px; max-width:56ch; font-family:var(--font-display); font-size:clamp(1.1rem,1.5vw,1.36rem); line-height:1.55;}\r\n.arsn-smeth__statement b{color:var(--orange); font-weight:700;}\r\n.arsn-smeth__intro{margin:0; max-width:66ch; font-size:1rem; line-height:1.78; color:var(--body);}\r\n\r\n.arsn-smeth__shift{\r\n  display:grid; grid-template-columns:repeat(2,1fr); gap:clamp(14px,1.6vw,20px);\r\n  margin:0 0 clamp(26px,3vw,40px);\r\n}\r\n.arsn-smeth__row{\r\n  display:flex; align-items:center; gap:16px; flex-wrap:wrap;\r\n  background:var(--surface); border:1px solid var(--line); border-radius:var(--r-card);\r\n  padding:20px 22px;\r\n}\r\n.arsn-smeth__old{\r\n  font-size:.92rem; font-weight:600; color:var(--meta); text-decoration:line-through;\r\n  text-decoration-color:rgba(107,93,82,.45);\r\n}\r\n.arsn-smeth__now{font-size:.98rem; font-weight:800; color:var(--ink);}\r\n.arsn-smeth__to{\r\n  display:inline-block; position:relative; width:22px; height:14px; flex:none; color:var(--orange);\r\n}\r\n.arsn-smeth__to::before{content:\"\"; position:absolute; left:0; top:50%; width:20px; height:2px; background:currentColor; transform:translateY(-50%); border-radius:2px;}\r\n.arsn-smeth__to::after{content:\"\"; position:absolute; right:1px; top:50%; width:7px; height:7px; border-top:2px solid currentColor; border-right:2px solid currentColor; transform:translateY(-50%) rotate(45deg);}\r\n\r\n.arsn-smeth__panel{\r\n  background:var(--ink); color:#FAF7F4; border-radius:var(--r-card); padding:clamp(28px,3vw,44px);\r\n}\r\n.arsn-smeth__panel .arsn-smeth__h{color:#FAF7F4; margin:0 0 14px; max-width:34ch; font-size:clamp(1.15rem,1.7vw,1.45rem); font-weight:800; letter-spacing:-.02em; line-height:1.35;}\r\n.arsn-smeth__panel .arsn-smeth__h span{color:var(--orange);}\r\n.arsn-smeth__p{margin:0 0 22px; max-width:76ch; font-size:1rem; line-height:1.78; color:rgba(250,247,244,.72);}\r\n.arsn-smeth__p strong{color:#FAF7F4; font-weight:700;}\r\n.arsn-smeth__kv{display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin:0; padding:0; list-style:none;}\r\n.arsn-smeth__kv li{background:rgba(250,247,244,.07); border-radius:12px; padding:16px 18px; font-size:.88rem; line-height:1.5; color:rgba(250,247,244,.75);}\r\n.arsn-smeth__kv b{display:block; margin-bottom:5px; font-size:.98rem; color:#FAF7F4;}\r\n.arsn-smeth__src{margin:20px 0 0; font-size:.82rem; font-style:italic; color:rgba(250,247,244,.5);}\r\n\r\n@media (max-width:900px){\r\n  .arsn-smeth__shift{grid-template-columns:1fr;}\r\n  .arsn-smeth__kv{grid-template-columns:1fr;}\r\n}\r\n@media (max-width:560px){ .arsn-smeth{padding:52px 0;} }\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-smeth [data-rv]{animation:arsn-smeth-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  @keyframes arsn-smeth-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-smeth [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-smeth\" aria-labelledby=\"arsn-smeth-title\">\r\n  <div class=\"arsn-smeth__inner\">\r\n\r\n    <header class=\"arsn-smeth__head\" data-rv>\r\n      <p class=\"arsn-smeth__eyebrow\">2026 Standard<\/p>\r\n      <h2 class=\"arsn-smeth__title\" id=\"arsn-smeth-title\">\r\n        What effective search engine marketing <em>looks like now<\/em>\r\n      <\/h2>\r\n      <p class=\"arsn-smeth__statement\">\r\n        Google Ads has changed more in the past two years than in the previous five.\r\n      <\/p>\r\n      <p class=\"arsn-smeth__intro\">\r\n        These are documented changes published in the Google Ads Help Centre and the Google Marketing Platform\r\n        blog \u2014 not opinions. Agencies still managing accounts the way they did in 2021 are not running 2026\r\n        campaigns; they are running outdated structures on a platform that has moved on without them.\r\n      <\/p>\r\n    <\/header>\r\n\r\n    <div class=\"arsn-smeth__shift\" data-rv>\r\n      <div class=\"arsn-smeth__row\">\r\n        <span class=\"arsn-smeth__old\">Single-channel campaigns<\/span>\r\n        <span class=\"arsn-smeth__to\" aria-hidden=\"true\"><\/span>\r\n        <span class=\"arsn-smeth__now\">Performance Max across Search, Display, YouTube, Gmail, Maps<\/span>\r\n      <\/div>\r\n      <div class=\"arsn-smeth__row\">\r\n        <span class=\"arsn-smeth__old\">Manual CPC<\/span>\r\n        <span class=\"arsn-smeth__to\" aria-hidden=\"true\"><\/span>\r\n        <span class=\"arsn-smeth__now\">Smart Bidding as the standard framework<\/span>\r\n      <\/div>\r\n      <div class=\"arsn-smeth__row\">\r\n        <span class=\"arsn-smeth__old\">Exact match by default<\/span>\r\n        <span class=\"arsn-smeth__to\" aria-hidden=\"true\"><\/span>\r\n        <span class=\"arsn-smeth__now\">Broad match with clean conversion data<\/span>\r\n      <\/div>\r\n      <div class=\"arsn-smeth__row\">\r\n        <span class=\"arsn-smeth__old\">Expanded Text Ads<\/span>\r\n        <span class=\"arsn-smeth__to\" aria-hidden=\"true\"><\/span>\r\n        <span class=\"arsn-smeth__now\">Responsive Search Ads<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"arsn-smeth__panel\" data-rv>\r\n      <h3 class=\"arsn-smeth__h\">\r\n        Our methodology is built for <span>2026&rsquo;s Google Ads reality<\/span>\r\n      <\/h3>\r\n      <p class=\"arsn-smeth__p\">\r\n        We manage Performance Max with proper asset group architecture and audience signals. We deploy Smart\r\n        Bidding calibrated to your specific conversion value targets. We run account structures that give\r\n        Google&rsquo;s machine learning the clean conversion data it needs \u2014\r\n        <strong>rather than fighting the algorithm with rigid manual controls that reduce its ability to find\r\n        your best customers.<\/strong>\r\n      <\/p>\r\n      <ul class=\"arsn-smeth__kv\">\r\n        <li><b>Asset group architecture<\/b> Structured around distinct audience and product segments<\/li>\r\n        <li><b>First-party audience signals<\/b> Guiding the algorithm toward your highest-value profiles<\/li>\r\n        <li><b>Clean conversion data<\/b> Verified tracking before a rupee of spend is committed<\/li>\r\n      <\/ul>\r\n      <p class=\"arsn-smeth__src\">Source: Google Ads Help Centre and Google Marketing Platform, 2026<\/p>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64d6c74 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"64d6c74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3235d5b sc_fly_static elementor-widget elementor-widget-html\" data-id=\"3235d5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 What You Get\r\n   ========================================================= *\/\r\n.arsn-sget{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08; --orange-tint:rgba(245,103,22,.08);\r\n  --bg:#F2EDE8; --bg-alt:#EAE2DA; --surface:#FFFFFF; --line:#E0D6CC;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  background:var(--bg); color:var(--ink); font-family:var(--font);\r\n  padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-sget .arsn-sget__title{color:var(--ink);}\r\n.arsn-sget .arsn-sget__title em{color:var(--orange); font-style:normal;}\r\n.arsn-sget .arsn-sget__h{color:var(--ink);}\r\n.arsn-sget .arsn-sget__card--dark .arsn-sget__h{color:#FAF7F4;}\r\n\r\n.arsn-sget__inner{width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-sget__head{max-width:840px; margin:0 0 clamp(32px,3.8vw,50px);}\r\n.arsn-sget__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-sget__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-sget__title{margin:0 0 18px; font-size:clamp(1.95rem,3.7vw,3rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-sget__statement{margin:0; max-width:60ch; font-family:var(--font-display); font-size:clamp(1.1rem,1.5vw,1.36rem); line-height:1.55;}\r\n.arsn-sget__statement b{color:var(--orange); font-weight:700;}\r\n\r\n.arsn-sget__grid{display:grid; grid-template-columns:repeat(12,1fr); gap:clamp(16px,1.6vw,22px); align-items:stretch;}\r\n.arsn-sget__card{\r\n  grid-column:span 4; display:flex; flex-direction:column;\r\n  background:var(--surface); border:1px solid var(--line); border-radius:var(--r-card);\r\n  padding:clamp(24px,2.4vw,32px); box-shadow:var(--shadow);\r\n  transition:transform .3s ease, box-shadow .3s ease, border-color .3s ease;\r\n}\r\n.arsn-sget__card:hover{transform:translateY(-4px); box-shadow:0 16px 42px rgba(23,16,9,.10); border-color:#D6C9BC;}\r\n.arsn-sget__card--wide{grid-column:span 7;}\r\n.arsn-sget__card--five{grid-column:span 5;}\r\n.arsn-sget__card--six{grid-column:span 6;}\r\n.arsn-sget__card--dark{background:var(--ink); border-color:var(--ink); color:#FAF7F4;}\r\n.arsn-sget__card--dark:hover{box-shadow:0 20px 50px rgba(23,16,9,.28);}\r\n\r\n.arsn-sget__num{\r\n  display:inline-flex; align-items:center; justify-content:center; width:38px; height:38px; flex:none;\r\n  margin-bottom:18px; border-radius:11px; background:var(--orange-tint); color:var(--orange-deep);\r\n  font-size:.85rem; font-weight:800;\r\n}\r\n.arsn-sget__card--dark .arsn-sget__num{background:rgba(245,103,22,.18); color:var(--orange);}\r\n.arsn-sget__h{margin:0 0 12px; font-size:clamp(1.08rem,1.35vw,1.28rem); font-weight:800; letter-spacing:-.015em; line-height:1.32;}\r\n.arsn-sget__h span{color:var(--orange);}\r\n.arsn-sget__t{margin:0; flex:1; font-size:.97rem; line-height:1.72; color:var(--body);}\r\n.arsn-sget__card--dark .arsn-sget__t{color:rgba(250,247,244,.72);}\r\n.arsn-sget__t strong{color:var(--ink); font-weight:700;}\r\n.arsn-sget__card--dark .arsn-sget__t strong{color:#FAF7F4;}\r\n\r\n.arsn-sget__pills{display:flex; flex-wrap:wrap; gap:8px; margin:18px 0 0; padding:0; list-style:none;}\r\n.arsn-sget__pills li{\r\n  padding:7px 13px; border-radius:999px; font-size:.79rem; font-weight:600;\r\n  background:rgba(245,103,22,.12); color:var(--orange); border:1px solid rgba(245,103,22,.22);\r\n}\r\n.arsn-sget__metric{margin:18px 0 0; padding-top:16px; border-top:1px solid var(--line); font-size:.88rem; color:var(--meta);}\r\n.arsn-sget__card--dark .arsn-sget__metric{border-color:rgba(250,247,244,.16); color:rgba(250,247,244,.6);}\r\n.arsn-sget__metric b{display:block; margin-bottom:4px; font-size:1.5rem; font-weight:800; letter-spacing:-.02em; color:var(--ink);}\r\n.arsn-sget__card--dark .arsn-sget__metric b{color:#FAF7F4;}\r\n.arsn-sget__metric b span{color:var(--orange);}\r\n\r\n@media (max-width:1024px){\r\n  .arsn-sget__card,.arsn-sget__card--wide,.arsn-sget__card--five,.arsn-sget__card--six{grid-column:span 6;}\r\n}\r\n@media (max-width:680px){\r\n  .arsn-sget{padding:52px 0;}\r\n  .arsn-sget__card,.arsn-sget__card--wide,.arsn-sget__card--five,.arsn-sget__card--six{grid-column:span 12;}\r\n}\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-sget [data-rv]{animation:arsn-sget-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  @keyframes arsn-sget-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-sget [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-sget\" aria-labelledby=\"arsn-sget-title\">\r\n  <div class=\"arsn-sget__inner\">\r\n\r\n    <header class=\"arsn-sget__head\" data-rv>\r\n      <p class=\"arsn-sget__eyebrow\">What You Get<\/p>\r\n      <h2 class=\"arsn-sget__title\" id=\"arsn-sget-title\">\r\n        A return on ad spend \u2014 and <em>a clear explanation of what is driving it<\/em>\r\n      <\/h2>\r\n      <p class=\"arsn-sget__statement\">\r\n        Most PPC agencies hand you a report full of impressions and click-through rates.\r\n        <b>We hand you a commercial outcome.<\/b>\r\n      <\/p>\r\n    <\/header>\r\n\r\n    <div class=\"arsn-sget__grid\">\r\n\r\n      <article class=\"arsn-sget__card arsn-sget__card--wide arsn-sget__card--dark\" data-rv>\r\n        <span class=\"arsn-sget__num\" aria-hidden=\"true\">01<\/span>\r\n        <h3 class=\"arsn-sget__h\">An account built for conversion \u2014 <span>not for activity<\/span><\/h3>\r\n        <p class=\"arsn-sget__t\">\r\n          An account that generates a lot of clicks is not an account that generates a lot of revenue \u2014 the\r\n          two are frequently inversely correlated when targeting is too broad and tracking is absent. We build\r\n          every account from the conversion backwards: <strong>what action needs to happen on your website for\r\n          this campaign to pay for itself?<\/strong> That question determines the keyword architecture, the\r\n          bidding strategy, the landing page requirements, and the success metrics before a single ad goes live.\r\n        <\/p>\r\n        <ul class=\"arsn-sget__pills\">\r\n          <li>Cost per lead<\/li>\r\n          <li>Cost per acquisition<\/li>\r\n          <li>ROAS target<\/li>\r\n          <li>Revenue at margin<\/li>\r\n        <\/ul>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sget__card arsn-sget__card--five\" data-rv>\r\n        <span class=\"arsn-sget__num\" aria-hidden=\"true\">02<\/span>\r\n        <h3 class=\"arsn-sget__h\">Buyers at the exact moment they act<\/h3>\r\n        <p class=\"arsn-sget__t\">\r\n          Search intent is the most powerful signal in digital advertising. We engineer keyword strategies\r\n          around the precise terms your best customers use at the moment they are ready to convert \u2014 not broad\r\n          terms that attract volume with no commercial intent. <strong>Higher quality clicks, better\r\n          conversion rates, stronger return on every rupee.<\/strong>\r\n        <\/p>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sget__card arsn-sget__card--six\" data-rv>\r\n        <span class=\"arsn-sget__num\" aria-hidden=\"true\">03<\/span>\r\n        <h3 class=\"arsn-sget__h\">Google Ads and SEO working together<\/h3>\r\n        <p class=\"arsn-sget__t\">\r\n          Running paid search in isolation from organic is a tax you do not need to pay. Low landing page\r\n          relevance raises your CPC. Keyword strategies that ignore organic performance miss compounding\r\n          value. <strong>ARSN is one of the few SEM companies in Karachi managing both under one strategic\r\n          framework<\/strong> \u2014 paid landing pages built to SEO standards that improve Quality Scores and\r\n          reduce CPC, and organic rankings that progressively reduce the paid traffic you need to buy.\r\n        <\/p>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sget__card arsn-sget__card--six\" data-rv>\r\n        <span class=\"arsn-sget__num\" aria-hidden=\"true\">04<\/span>\r\n        <h3 class=\"arsn-sget__h\">E-commerce management built for revenue<\/h3>\r\n        <p class=\"arsn-sget__t\">\r\n          Product feed optimisation, Merchant Center configuration, Shopping architecture, Performance Max for\r\n          retail, and cart-abandoner remarketing all functioning as one coordinated system \u2014 across Shopify,\r\n          WooCommerce, and Daraz. <strong>If your campaigns generate sessions without generating orders, the\r\n          account structure is the problem.<\/strong>\r\n        <\/p>\r\n        <p class=\"arsn-sget__metric\"><b>4.8<span>x<\/span> ROAS \u00b7 +63<span>%<\/span> CVR<\/b> Ufoods \u2014 same budget, rebuilt account<\/p>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sget__card\" data-rv>\r\n        <span class=\"arsn-sget__num\" aria-hidden=\"true\">05<\/span>\r\n        <h3 class=\"arsn-sget__h\">Startup accounts that waste nothing<\/h3>\r\n        <p class=\"arsn-sget__t\">\r\n          Most agencies apply the same structure to a PKR 50,000 budget as to a PKR 500,000 one \u2014 which is why\r\n          most startup campaigns fail. We start with the highest-intent, lowest-competition terms, aggressive\r\n          negative lists built before the first rupee, and tracking verified before launch.\r\n          <strong>Small budgets require more precision, not less.<\/strong>\r\n        <\/p>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sget__card\" data-rv>\r\n        <span class=\"arsn-sget__num\" aria-hidden=\"true\">06<\/span>\r\n        <h3 class=\"arsn-sget__h\">Performance Max that actually performs<\/h3>\r\n        <p class=\"arsn-sget__t\">\r\n          The most misunderstood campaign type in Google Ads. Managed badly it burns budget across low-value\r\n          placements; managed correctly it is the most efficient cross-channel campaign Google has offered.\r\n          <strong>We do not set it live and monitor the spend \u2014 we engineer it<\/strong> with structured asset\r\n          groups, strong creative inputs, and first-party audience signals.\r\n        <\/p>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sget__card\" data-rv>\r\n        <span class=\"arsn-sget__num\" aria-hidden=\"true\">07<\/span>\r\n        <h3 class=\"arsn-sget__h\">Transparent, measurable, in PKR<\/h3>\r\n        <p class=\"arsn-sget__t\">\r\n          KPIs agreed before any work begins. CPC, CTR, conversion rate, cost per lead, cost per acquisition\r\n          and ROAS tracked and reported monthly in PKR with commercial context. If something changes \u2014 a CPC\r\n          spike, a conversion drop, an algorithm update \u2014 <strong>you hear about it proactively, not in the\r\n          next scheduled report.<\/strong>\r\n        <\/p>\r\n      <\/article>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0c8758 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"b0c8758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b91ec57 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"b91ec57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 The Team Behind Your Results\r\n   ========================================================= *\/\r\n.arsn-steam{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#FAF7F4; --bg-alt:#F2EDE8; --surface:#FFFFFF; --line:#E5DDD5;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  background:var(--bg); color:var(--ink); font-family:var(--font);\r\n  padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-steam .arsn-steam__title{color:var(--ink);}\r\n.arsn-steam .arsn-steam__title em{color:var(--orange); font-style:normal;}\r\n\r\n.arsn-steam__inner{width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-steam__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-steam__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-steam__title{margin:0 0 clamp(28px,3.2vw,44px); font-size:clamp(1.95rem,3.7vw,3rem); line-height:1.1; letter-spacing:-.025em; font-weight:800; max-width:24ch;}\r\n\r\n.arsn-steam__grid{display:grid; grid-template-columns:1.25fr .75fr; gap:clamp(24px,3vw,44px); align-items:stretch;}\r\n.arsn-steam__main{\r\n  background:var(--surface); border:1px solid var(--line); border-radius:var(--r-card);\r\n  padding:clamp(26px,3vw,42px); box-shadow:var(--shadow);\r\n}\r\n.arsn-steam__who{display:flex; align-items:center; gap:18px; margin-bottom:24px; flex-wrap:wrap;}\r\n.arsn-steam__avatar{\r\n  width:68px; height:68px; flex:none; border-radius:20px; display:grid; place-items:center;\r\n  background:linear-gradient(135deg,var(--orange) 0%,var(--orange-deep) 100%);\r\n  color:#fff; font-size:1.25rem; font-weight:800; box-shadow:0 10px 24px rgba(245,103,22,.3);\r\n}\r\n.arsn-steam__name{margin:0; font-size:1.32rem; font-weight:800; letter-spacing:-.02em;}\r\n.arsn-steam__role{margin:4px 0 0; font-size:.9rem; color:var(--meta);}\r\n.arsn-steam__p{margin:0 0 18px; max-width:72ch; font-size:1rem; line-height:1.8; color:var(--body);}\r\n.arsn-steam__p:last-child{margin-bottom:0;}\r\n.arsn-steam__p strong{color:var(--ink); font-weight:700;}\r\n.arsn-steam__certs{display:flex; flex-wrap:wrap; gap:10px; margin:0 0 24px; padding:0; list-style:none;}\r\n.arsn-steam__certs li{\r\n  padding:9px 15px; border-radius:999px; font-size:.83rem; font-weight:700;\r\n  background:rgba(245,103,22,.12); color:var(--orange-deep); border:1px solid rgba(245,103,22,.24);\r\n}\r\n\r\n.arsn-steam__side{display:flex; flex-direction:column; gap:14px;}\r\n.arsn-steam__stat{\r\n  flex:1; display:flex; flex-direction:column; justify-content:center;\r\n  background:var(--ink); color:#FAF7F4; border-radius:var(--r-card); padding:24px 26px;\r\n}\r\n.arsn-steam__k{margin:0 0 8px; font-size:clamp(1.7rem,2.6vw,2.3rem); font-weight:800; letter-spacing:-.03em; line-height:1;}\r\n.arsn-steam__k span{color:var(--orange);}\r\n.arsn-steam__klbl{margin:0; font-size:.87rem; line-height:1.55; color:rgba(250,247,244,.66);}\r\n\r\n@media (max-width:960px){ .arsn-steam__grid{grid-template-columns:1fr;} .arsn-steam__title{max-width:none;} }\r\n@media (max-width:560px){ .arsn-steam{padding:52px 0;} }\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-steam [data-rv]{animation:arsn-steam-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  .arsn-steam [data-rv=\"2\"]{animation-range:entry 0% cover 28%;}\r\n  @keyframes arsn-steam-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-steam [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-steam\" aria-labelledby=\"arsn-steam-title\">\r\n  <div class=\"arsn-steam__inner\">\r\n\r\n    <p class=\"arsn-steam__eyebrow\" data-rv=\"1\">The Team<\/p>\r\n    <h2 class=\"arsn-steam__title\" id=\"arsn-steam-title\" data-rv=\"1\">\r\n      The person structuring your account is <em>the person managing it<\/em>\r\n    <\/h2>\r\n\r\n    <div class=\"arsn-steam__grid\">\r\n\r\n      <div class=\"arsn-steam__main\" data-rv=\"1\">\r\n        <div class=\"arsn-steam__who\">\r\n          <span class=\"arsn-steam__avatar\" aria-hidden=\"true\">AA<\/span>\r\n          <div>\r\n            <p class=\"arsn-steam__name\">Arsalan Aleem<\/p>\r\n            <p class=\"arsn-steam__role\">Founder &amp; CEO \u00b7 10+ years in paid search<\/p>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <ul class=\"arsn-steam__certs\">\r\n          <li>Google Ads Certified<\/li>\r\n          <li>Meta Blueprint Certified<\/li>\r\n        <\/ul>\r\n\r\n        <p class=\"arsn-steam__p\">\r\n          Arsalan founded ARSN Digital Media in 2017 and holds Google Ads Certification and Meta Blueprint\r\n          Certification \u2014 the official professional credentials for search advertising and paid social. He has\r\n          managed paid search across retail, e-commerce, healthcare, professional services, and non-profit\r\n          sectors in Karachi since 2017.\r\n        <\/p>\r\n        <p class=\"arsn-steam__p\">\r\n          <strong>There is no handoff to a junior executive after onboarding.<\/strong> Arsalan personally\r\n          oversees keyword architecture, bid strategy, conversion tracking setup, and the monthly optimisation\r\n          cycle for every account ARSN manages. The continuity of senior attention is what produces the\r\n          consistency of result.\r\n        <\/p>\r\n        <p class=\"arsn-steam__p\">\r\n          His SEM work includes the 4.8x ROAS restructure for Ufoods, Google Ads builds for startups including\r\n          K-Froze and IbneArif, and paid search management for the Abdul Aleem Asif Foundation \u2014\r\n          <strong>results achieved through structured account engineering, not budget increases.<\/strong>\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"arsn-steam__side\" data-rv=\"2\">\r\n        <div class=\"arsn-steam__stat\">\r\n          <p class=\"arsn-steam__k\">10<span>+<\/span><\/p>\r\n          <p class=\"arsn-steam__klbl\">Years managing paid search and performance campaigns<\/p>\r\n        <\/div>\r\n        <div class=\"arsn-steam__stat\">\r\n          <p class=\"arsn-steam__k\">2017<\/p>\r\n          <p class=\"arsn-steam__klbl\">Operating continuously from Karachi, in-house<\/p>\r\n        <\/div>\r\n        <div class=\"arsn-steam__stat\">\r\n          <p class=\"arsn-steam__k\">6&ndash;7<span>x<\/span><\/p>\r\n          <p class=\"arsn-steam__klbl\">Average portfolio ROAS across industries and budgets<\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba28a95 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"ba28a95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3889b sc_fly_static elementor-widget elementor-widget-html\" data-id=\"5d3889b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 Services\r\n   ========================================================= *\/\r\n.arsn-ssrv{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#F2EDE8; --bg-alt:#EAE2DA; --surface:#FFFFFF; --line:#E0D6CC;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  background:var(--bg); color:var(--ink); font-family:var(--font);\r\n  padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-ssrv .arsn-ssrv__title{color:var(--ink);}\r\n.arsn-ssrv .arsn-ssrv__title em{color:var(--orange); font-style:normal;}\r\n.arsn-ssrv .arsn-ssrv__h{color:var(--ink);}\r\n.arsn-ssrv .arsn-ssrv__feat--dark .arsn-ssrv__h{color:#FAF7F4;}\r\n\r\n.arsn-ssrv__inner{width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-ssrv__head{max-width:820px; margin:0 0 clamp(30px,3.4vw,48px);}\r\n.arsn-ssrv__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-ssrv__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-ssrv__title{margin:0 0 16px; font-size:clamp(1.95rem,3.7vw,3rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-ssrv__intro{margin:0; max-width:62ch; font-size:1.02rem; line-height:1.75; color:var(--body);}\r\n\r\n.arsn-ssrv__row{\r\n  display:grid; grid-template-columns:.38fr .62fr; gap:clamp(20px,3vw,52px);\r\n  padding:clamp(28px,3vw,42px) 0; border-top:1px solid var(--line); align-items:start;\r\n}\r\n.arsn-ssrv__no{\r\n  display:flex; align-items:baseline; gap:12px; margin:0 0 12px;\r\n  font-size:.78rem; font-weight:800; letter-spacing:.14em; text-transform:uppercase; color:var(--orange);\r\n}\r\n.arsn-ssrv__no::after{content:\"\"; flex:1; height:1px; background:rgba(245,103,22,.3);}\r\n.arsn-ssrv__h{margin:0; max-width:22ch; font-size:clamp(1.2rem,1.75vw,1.55rem); font-weight:800; letter-spacing:-.02em; line-height:1.28;}\r\n.arsn-ssrv__p{margin:0 0 16px; max-width:68ch; font-size:1rem; line-height:1.78; color:var(--body);}\r\n.arsn-ssrv__p:last-child{margin-bottom:0;}\r\n.arsn-ssrv__p strong{color:var(--ink); font-weight:700;}\r\n\r\n.arsn-ssrv__feat{\r\n  background:var(--surface); border-radius:var(--r-card); box-shadow:var(--shadow);\r\n  padding:clamp(26px,3vw,44px); margin:clamp(10px,1.4vw,18px) 0;\r\n}\r\n.arsn-ssrv__feat--dark{background:var(--ink); color:#FAF7F4;}\r\n.arsn-ssrv__feat--dark .arsn-ssrv__p{color:rgba(250,247,244,.72);}\r\n.arsn-ssrv__feat--dark .arsn-ssrv__p strong{color:#FAF7F4;}\r\n.arsn-ssrv__feat-h{margin-bottom:16px; max-width:30ch;}\r\n.arsn-ssrv__tag{\r\n  display:inline-flex; align-items:center; gap:8px; margin:0 0 16px;\r\n  padding:7px 14px; border-radius:999px;\r\n  font-size:.75rem; font-weight:800; letter-spacing:.1em; text-transform:uppercase;\r\n  background:rgba(245,103,22,.12); color:var(--orange-deep); border:1px solid rgba(245,103,22,.24);\r\n}\r\n.arsn-ssrv__feat--dark .arsn-ssrv__tag{background:rgba(245,103,22,.18); color:var(--orange); border-color:rgba(245,103,22,.32);}\r\n.arsn-ssrv__kv{display:grid; grid-template-columns:repeat(3,1fr); gap:14px; margin:26px 0 0; padding:0; list-style:none;}\r\n.arsn-ssrv__kv--two{grid-template-columns:repeat(2,1fr);}\r\n.arsn-ssrv__kv li{background:var(--bg-alt); border-radius:12px; padding:16px 18px; font-size:.88rem; line-height:1.5; color:var(--body);}\r\n.arsn-ssrv__feat--dark .arsn-ssrv__kv li{background:rgba(250,247,244,.07); color:rgba(250,247,244,.75);}\r\n.arsn-ssrv__kv b{display:block; margin-bottom:5px; font-size:.98rem; color:var(--ink);}\r\n.arsn-ssrv__feat--dark .arsn-ssrv__kv b{color:#FAF7F4;}\r\n.arsn-ssrv__note{\r\n  margin:22px 0 0; padding:4px 0 4px 18px; border-left:3px solid var(--orange);\r\n  max-width:78ch; font-size:.96rem; line-height:1.7; color:var(--body);\r\n}\r\n.arsn-ssrv__feat--dark .arsn-ssrv__note{color:rgba(250,247,244,.78);}\r\n.arsn-ssrv__note strong{color:var(--ink); font-weight:700;}\r\n.arsn-ssrv__feat--dark .arsn-ssrv__note strong{color:#FAF7F4;}\r\n\r\n@media (max-width:900px){\r\n  .arsn-ssrv__row{grid-template-columns:1fr; gap:14px;}\r\n  .arsn-ssrv__h{max-width:none;}\r\n  .arsn-ssrv__kv{grid-template-columns:repeat(2,1fr);}\r\n}\r\n@media (max-width:560px){\r\n  .arsn-ssrv{padding:52px 0;}\r\n  .arsn-ssrv__kv,.arsn-ssrv__kv--two{grid-template-columns:1fr;}\r\n}\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-ssrv [data-rv]{animation:arsn-ssrv-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  @keyframes arsn-ssrv-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-ssrv [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-ssrv\" id=\"services\" aria-labelledby=\"arsn-ssrv-title\">\r\n  <div class=\"arsn-ssrv__inner\">\r\n\r\n    <header class=\"arsn-ssrv__head\" data-rv>\r\n      <p class=\"arsn-ssrv__eyebrow\">What We Manage<\/p>\r\n      <h2 class=\"arsn-ssrv__title\" id=\"arsn-ssrv-title\">Our search engine marketing <em>services in Karachi<\/em><\/h2>\r\n      <p class=\"arsn-ssrv__intro\">\r\n        Seven campaign types plus account rescue \u2014 Search, Display, Shopping, Performance Max, remarketing,\r\n        YouTube, and full PPC audits. All managed in-house, no white-label handoffs.\r\n      <\/p>\r\n    <\/header>\r\n\r\n    <article class=\"arsn-ssrv__row\" data-rv>\r\n      <div>\r\n        <p class=\"arsn-ssrv__no\">01<\/p>\r\n        <h3 class=\"arsn-ssrv__h\">Google Search Ads<\/h3>\r\n      <\/div>\r\n      <div>\r\n        <p class=\"arsn-ssrv__p\">\r\n          High-intent keyword targeting for businesses that want to appear at the top of Google when their\r\n          customers are actively searching. We manage keyword research and match type strategy, ad copy\r\n          creation and testing, Quality Score optimisation, bid strategy management, and negative keyword\r\n          discipline across retail, services, healthcare, education, and professional services verticals.\r\n        <\/p>\r\n        <p class=\"arsn-ssrv__p\"><strong>Every Search campaign is built around conversion \u2014 not clicks.<\/strong><\/p>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <article class=\"arsn-ssrv__row\" data-rv>\r\n      <div>\r\n        <p class=\"arsn-ssrv__no\">02<\/p>\r\n        <h3 class=\"arsn-ssrv__h\">Google Display Network Ads<\/h3>\r\n      <\/div>\r\n      <div>\r\n        <p class=\"arsn-ssrv__p\">\r\n          Visual banner campaigns that build awareness across millions of Pakistani websites and apps.\r\n          Particularly effective for remarketing \u2014 re-engaging users who have already visited your site \u2014 and\r\n          for building reach in markets where your competitors are not yet running display.\r\n        <\/p>\r\n        <p class=\"arsn-ssrv__p\">\r\n          We manage audience targeting, creative specifications, placement exclusions, and frequency capping\r\n          <strong>so Display budget produces awareness without waste.<\/strong>\r\n        <\/p>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <article class=\"arsn-ssrv__feat\" data-rv>\r\n      <span class=\"arsn-ssrv__tag\">03 &middot; E-commerce<\/span>\r\n      <h3 class=\"arsn-ssrv__h arsn-ssrv__feat-h\">Google Shopping Ads and e-commerce PPC<\/h3>\r\n      <p class=\"arsn-ssrv__p\">\r\n        Built specifically for online retailers on Shopify, WooCommerce, and Daraz. We configure and optimise\r\n        your Google Merchant Center product feed, build Shopping campaign structures segmented by product\r\n        category and margin priority, and manage bidding strategies that prioritise revenue at your target\r\n        ROAS.\r\n      <\/p>\r\n      <ul class=\"arsn-ssrv__kv\">\r\n        <li><b>Feed optimisation<\/b> Merchant Center configured and maintained<\/li>\r\n        <li><b>Segmented structure<\/b> By product category and margin priority<\/li>\r\n        <li><b>ROAS-target bidding<\/b> Revenue prioritised over raw traffic<\/li>\r\n      <\/ul>\r\n      <p class=\"arsn-ssrv__note\">\r\n        <strong>Named result:<\/strong> for Ufoods, our restructured Google and Meta Ads management delivered a\r\n        4.8x return on ad spend and a 63% uplift in conversion rate \u2014 achieved through better account\r\n        structure, not a larger budget.\r\n      <\/p>\r\n    <\/article>\r\n\r\n    <article class=\"arsn-ssrv__feat arsn-ssrv__feat--dark\" data-rv>\r\n      <span class=\"arsn-ssrv__tag\">04 &middot; 2026 standard<\/span>\r\n      <h3 class=\"arsn-ssrv__h arsn-ssrv__feat-h\">Performance Max campaigns<\/h3>\r\n      <p class=\"arsn-ssrv__p\">\r\n        Google&rsquo;s AI-driven campaign type running simultaneously across Search, Display, YouTube, Gmail,\r\n        and Maps from a single campaign. It delivers exceptional results when managed with discipline \u2014 and\r\n        poor results when set live without the foundations.\r\n      <\/p>\r\n      <p class=\"arsn-ssrv__p\">\r\n        <strong>We manage Performance Max with the structural rigour the campaign type demands:<\/strong>\r\n        structured asset groups, strong creative inputs across text, image and video, first-party audience\r\n        signals, and conversion tracking that gives the algorithm clean data to optimise against.\r\n      <\/p>\r\n      <ul class=\"arsn-ssrv__kv arsn-ssrv__kv--two\">\r\n        <li><b>Asset groups<\/b> Built around distinct audience and product segments<\/li>\r\n        <li><b>Audience signals<\/b> Guiding machine learning to your best customer profiles<\/li>\r\n      <\/ul>\r\n    <\/article>\r\n\r\n    <article class=\"arsn-ssrv__row\" data-rv>\r\n      <div>\r\n        <p class=\"arsn-ssrv__no\">05<\/p>\r\n        <h3 class=\"arsn-ssrv__h\">Remarketing and retargeting<\/h3>\r\n      <\/div>\r\n      <div>\r\n        <p class=\"arsn-ssrv__p\">\r\n          Re-engage website visitors, product page viewers, and cart abandoners who left without converting.\r\n          We build remarketing audiences segmented by behaviour and intent stage, manage Remarketing Lists for\r\n          Search Ads (RLSA) that adjust bids for high-value returning visitors, and coordinate YouTube\r\n          remarketing sequences for businesses with video assets.\r\n        <\/p>\r\n        <p class=\"arsn-ssrv__p\">\r\n          <strong>Consistently one of the highest-ROAS campaign types available<\/strong> \u2014 because the\r\n          audience already knows your brand.\r\n        <\/p>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <article class=\"arsn-ssrv__row\" data-rv>\r\n      <div>\r\n        <p class=\"arsn-ssrv__no\">06<\/p>\r\n        <h3 class=\"arsn-ssrv__h\">YouTube Ads<\/h3>\r\n      <\/div>\r\n      <div>\r\n        <p class=\"arsn-ssrv__p\">\r\n          Skippable in-stream, non-skippable, bumper, and Shorts formats managed for reach, awareness, and\r\n          conversion objectives.\r\n        <\/p>\r\n        <p class=\"arsn-ssrv__p\">\r\n          For clients also using our social media service there is an integrated advantage: <strong>the video\r\n          assets are briefed, scripted, and produced in-house by our content team<\/strong> \u2014 meaning paid\r\n          YouTube campaigns and organic video content come from the same creative strategy, not two separate\r\n          briefs to two separate agencies.\r\n        <\/p>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <article class=\"arsn-ssrv__row\" data-rv>\r\n      <div>\r\n        <p class=\"arsn-ssrv__no\">07<\/p>\r\n        <h3 class=\"arsn-ssrv__h\">PPC audit and account rescue<\/h3>\r\n      <\/div>\r\n      <div>\r\n        <p class=\"arsn-ssrv__p\">\r\n          For businesses whose existing accounts are spending budget without producing a proportionate return.\r\n          We audit campaign and ad group structure, match type strategy, search term reports, Quality Score\r\n          performance, negative keyword coverage, conversion tracking configuration, bidding alignment, and\r\n          landing page relevance.\r\n        <\/p>\r\n        <p class=\"arsn-ssrv__p\">\r\n          The output is <strong>a clear diagnosis of what is broken and a specific restructuring plan<\/strong>\r\n          \u2014 not a generic list of recommendations that could apply to any account. We present it before we\r\n          touch a single setting.\r\n        <\/p>\r\n      <\/div>\r\n    <\/article>\r\n\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-087c7b3 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"087c7b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a44cfe sc_fly_static elementor-widget elementor-widget-html\" data-id=\"3a44cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 SEM + SEO Integration\r\n   ========================================================= *\/\r\n.arsn-sint{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#FAF7F4; --bg-alt:#F2EDE8; --surface:#FFFFFF; --line:#E5DDD5;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  position:relative; overflow:hidden; background:var(--bg); color:var(--ink);\r\n  font-family:var(--font); padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-sint .arsn-sint__title{color:var(--ink);}\r\n.arsn-sint .arsn-sint__title em{color:var(--orange); font-style:normal;}\r\n.arsn-sint .arsn-sint__h{color:var(--ink);}\r\n\r\n.arsn-sint::before{\r\n  content:\"\"; position:absolute; top:-260px; right:-200px; width:720px; height:720px;\r\n  background:radial-gradient(circle, rgba(245,103,22,.12) 0%, rgba(245,103,22,0) 68%); pointer-events:none;\r\n}\r\n.arsn-sint__inner{position:relative; width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-sint__grid{display:grid; grid-template-columns:.92fr 1.08fr; gap:clamp(30px,4vw,64px); align-items:center;}\r\n.arsn-sint__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-sint__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-sint__title{margin:0 0 20px; font-size:clamp(1.95rem,3.6vw,2.9rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-sint__statement{margin:0 0 18px; max-width:46ch; font-family:var(--font-display); font-size:clamp(1.1rem,1.5vw,1.36rem); line-height:1.55;}\r\n.arsn-sint__statement b{color:var(--orange); font-weight:700;}\r\n.arsn-sint__p{margin:0 0 16px; max-width:56ch; font-size:1rem; line-height:1.78; color:var(--body);}\r\n.arsn-sint__p:last-child{margin-bottom:0;}\r\n.arsn-sint__p strong{color:var(--ink); font-weight:700;}\r\n\r\n.arsn-sint__cards{display:grid; grid-template-columns:1fr 1fr; gap:clamp(14px,1.6vw,20px);}\r\n.arsn-sint__card{\r\n  display:flex; flex-direction:column;\r\n  background:var(--surface); border:1px solid var(--line); border-radius:var(--r-card);\r\n  padding:clamp(22px,2.4vw,30px); box-shadow:var(--shadow);\r\n  transition:transform .3s ease, box-shadow .3s ease;\r\n}\r\n.arsn-sint__card:hover{transform:translateY(-4px); box-shadow:0 16px 40px rgba(23,16,9,.10);}\r\n.arsn-sint__card--full{grid-column:1 \/ -1; background:var(--ink); border-color:var(--ink); color:#FAF7F4;}\r\n.arsn-sint__card--full .arsn-sint__h{color:#FAF7F4;}\r\n.arsn-sint__card--full .arsn-sint__ct{color:rgba(250,247,244,.72);}\r\n.arsn-sint__card--full .arsn-sint__ct strong{color:#FAF7F4;}\r\n.arsn-sint__rule{width:30px; height:3px; background:var(--orange); margin-bottom:16px;}\r\n.arsn-sint__h{margin:0 0 10px; font-size:1.06rem; font-weight:800; letter-spacing:-.015em; line-height:1.32;}\r\n.arsn-sint__ct{margin:0; font-size:.94rem; line-height:1.68; color:var(--body);}\r\n.arsn-sint__ct strong{color:var(--ink); font-weight:700;}\r\n\r\n@media (max-width:1024px){ .arsn-sint__grid{grid-template-columns:1fr; gap:34px;} .arsn-sint__p,.arsn-sint__statement{max-width:64ch;} }\r\n@media (max-width:600px){ .arsn-sint{padding:52px 0;} .arsn-sint__cards{grid-template-columns:1fr;} }\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-sint [data-rv]{animation:arsn-sint-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  .arsn-sint [data-rv=\"2\"]{animation-range:entry 0% cover 28%;}\r\n  @keyframes arsn-sint-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-sint [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-sint\" aria-labelledby=\"arsn-sint-title\">\r\n  <div class=\"arsn-sint__inner\">\r\n    <div class=\"arsn-sint__grid\">\r\n\r\n      <div data-rv=\"1\">\r\n        <p class=\"arsn-sint__eyebrow\">The Integrated Advantage<\/p>\r\n        <h2 class=\"arsn-sint__title\" id=\"arsn-sint-title\">\r\n          SEM and SEO under <em>one strategy<\/em>\r\n        <\/h2>\r\n        <p class=\"arsn-sint__statement\">\r\n          Paid search and organic search are <b>more powerful together than either is alone.<\/b>\r\n        <\/p>\r\n        <p class=\"arsn-sint__p\">\r\n          Running Google Ads without an aligned organic strategy costs more than it should and returns less\r\n          than it could. Landing pages with low relevance scores produce high CPCs. Campaigns driving traffic\r\n          to pages Google does not consider authoritative pay a Quality Score penalty on every click.\r\n        <\/p>\r\n        <p class=\"arsn-sint__p\">\r\n          <strong>ARSN is one of the few agencies in Karachi managing both under one framework<\/strong> \u2014 and\r\n          at ARSN that integration is built into every engagement where both services are active.\r\n        <\/p>\r\n      <\/div>\r\n\r\n      <div class=\"arsn-sint__cards\" data-rv=\"2\">\r\n        <article class=\"arsn-sint__card\">\r\n          <span class=\"arsn-sint__rule\" aria-hidden=\"true\"><\/span>\r\n          <h3 class=\"arsn-sint__h\">Lower cost per click<\/h3>\r\n          <p class=\"arsn-sint__ct\">\r\n            Paid landing pages built and optimised to the same standard as organic pages, <strong>improving\r\n            Quality Scores and reducing CPC.<\/strong>\r\n          <\/p>\r\n        <\/article>\r\n\r\n        <article class=\"arsn-sint__card\">\r\n          <span class=\"arsn-sint__rule\" aria-hidden=\"true\"><\/span>\r\n          <h3 class=\"arsn-sint__h\">Sharper bidding priorities<\/h3>\r\n          <p class=\"arsn-sint__ct\">\r\n            Keyword intelligence from organic performance informs paid bidding and surfaces high-value terms\r\n            <strong>before competitors discover them.<\/strong>\r\n          <\/p>\r\n        <\/article>\r\n\r\n        <article class=\"arsn-sint__card arsn-sint__card--full\">\r\n          <span class=\"arsn-sint__rule\" aria-hidden=\"true\"><\/span>\r\n          <h3 class=\"arsn-sint__h\">A compounding cost base<\/h3>\r\n          <p class=\"arsn-sint__ct\">\r\n            As organic rankings build over time, the volume of paid traffic required to maintain lead flow\r\n            decreases \u2014 producing a compound effect where <strong>SEO progressively reduces your SEM cost\r\n            base<\/strong> instead of competing with it for budget.\r\n          <\/p>\r\n        <\/article>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-324f156 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"324f156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cfddd sc_fly_static elementor-widget elementor-widget-html\" data-id=\"d9cfddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t\r\n<!-- ============================================\r\n     ARSN SEM LANDING \u2014 PPC MANAGEMENT PROCESS\r\n     Direct WhatsApp CTA | No Button Hover\r\n     Prefix: .arsn-sproc\r\n============================================ -->\r\n\r\n<style>\r\n.arsn-sproc {\r\n  --ink: #171009;\r\n  --body: #6B5D52;\r\n  --meta: #8A7D72;\r\n  --orange: #F56716;\r\n  --orange-deep: #C24A08;\r\n  --bg: #F8F5F0;\r\n  --surface: #FFFFFF;\r\n  --line: #E9E0D7;\r\n  --shadow: 0 8px 30px rgba(23,16,9,.045);\r\n\r\n  background: var(--bg);\r\n  color: var(--ink);\r\n  padding: clamp(60px, 7vw, 100px) 0;\r\n  font-family: 'Plus Jakarta Sans', Arial, sans-serif;\r\n  -webkit-font-smoothing: antialiased;\r\n}\r\n\r\n.arsn-sproc *,\r\n.arsn-sproc *::before,\r\n.arsn-sproc *::after {\r\n  box-sizing: border-box;\r\n}\r\n\r\n.arsn-sproc__inner {\r\n  width: min(1240px, 92%);\r\n  margin: 0 auto;\r\n}\r\n\r\n.arsn-sproc__grid {\r\n  display: grid;\r\n  grid-template-columns: minmax(0, .82fr) minmax(0, 1.18fr);\r\n  gap: clamp(30px, 5vw, 72px);\r\n  align-items: start;\r\n}\r\n\r\n\/* LEFT CONTENT *\/\r\n.arsn-sproc__aside {\r\n  position: sticky;\r\n  top: 100px;\r\n}\r\n\r\n.arsn-sproc__eyebrow {\r\n  display: flex;\r\n  align-items: center;\r\n  gap: 12px;\r\n  margin: 0 0 22px;\r\n  color: var(--orange-deep);\r\n  font-size: 12px;\r\n  font-weight: 800;\r\n  letter-spacing: 1.8px;\r\n  line-height: 1.5;\r\n  text-transform: uppercase;\r\n}\r\n\r\n.arsn-sproc__eyebrow::before {\r\n  content: \"\";\r\n  width: 30px;\r\n  height: 2px;\r\n  flex: 0 0 30px;\r\n  background: var(--orange);\r\n}\r\n\r\n.arsn-sproc__title {\r\n  margin: 0 0 22px;\r\n  color: var(--ink);\r\n  font-size: clamp(36px, 4vw, 55px);\r\n  font-weight: 800;\r\n  line-height: 1.1;\r\n  letter-spacing: -1.8px;\r\n}\r\n\r\n.arsn-sproc__title em {\r\n  color: var(--orange);\r\n  font-style: normal;\r\n}\r\n\r\n.arsn-sproc__statement {\r\n  margin: 0 0 16px;\r\n  color: var(--ink);\r\n  font-family: Georgia, 'Times New Roman', serif;\r\n  font-size: clamp(19px, 2vw, 23px);\r\n  line-height: 1.55;\r\n}\r\n\r\n.arsn-sproc__intro {\r\n  max-width: 480px;\r\n  margin: 0 0 30px;\r\n  color: var(--body);\r\n  font-size: 15px;\r\n  line-height: 1.9;\r\n}\r\n\r\n\/* CTA \u2014 NO HOVER EFFECT *\/\r\n.arsn-sproc button.arsn-sproc__cta,\r\n.arsn-sproc button.arsn-sproc__cta:hover,\r\n.arsn-sproc button.arsn-sproc__cta:focus,\r\n.arsn-sproc button.arsn-sproc__cta:focus-visible,\r\n.arsn-sproc button.arsn-sproc__cta:active {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 12px;\r\n  min-height: 54px;\r\n  max-width: 100%;\r\n  margin: 0;\r\n  padding: 16px 23px;\r\n  border: 1px solid var(--orange) !important;\r\n  border-radius: 10px;\r\n  outline: none !important;\r\n  background: var(--orange) !important;\r\n  background-image: none !important;\r\n  color: #FFFFFF !important;\r\n  box-shadow: none !important;\r\n  font-family: inherit;\r\n  font-size: 14px;\r\n  font-weight: 750;\r\n  line-height: 1.45;\r\n  text-align: center;\r\n  text-decoration: none !important;\r\n  text-transform: none;\r\n  cursor: pointer;\r\n  appearance: none;\r\n  -webkit-appearance: none;\r\n  transform: none !important;\r\n  filter: none !important;\r\n  transition: none !important;\r\n}\r\n\r\n.arsn-sproc button.arsn-sproc__cta::before,\r\n.arsn-sproc button.arsn-sproc__cta::after {\r\n  content: none !important;\r\n  display: none !important;\r\n}\r\n\r\n\/* ARROW *\/\r\n.arsn-sproc__arrow {\r\n  display: inline-block;\r\n  position: relative;\r\n  flex: 0 0 17px;\r\n  width: 17px;\r\n  height: 17px;\r\n}\r\n\r\n.arsn-sproc__arrow::before {\r\n  content: \"\";\r\n  position: absolute;\r\n  top: 7px;\r\n  left: 0;\r\n  width: 15px;\r\n  height: 2px;\r\n  border-radius: 2px;\r\n  background: currentColor;\r\n}\r\n\r\n.arsn-sproc__arrow::after {\r\n  content: \"\";\r\n  position: absolute;\r\n  top: 3px;\r\n  right: 1px;\r\n  width: 8px;\r\n  height: 8px;\r\n  border-top: 2px solid currentColor;\r\n  border-right: 2px solid currentColor;\r\n  transform: rotate(45deg);\r\n}\r\n\r\n\/* PROCESS TIMELINE *\/\r\n.arsn-sproc__steps {\r\n  position: relative;\r\n  margin: 0;\r\n  padding: 0 0 0 54px;\r\n  list-style: none;\r\n}\r\n\r\n.arsn-sproc__steps::before {\r\n  content: \"\";\r\n  position: absolute;\r\n  top: 22px;\r\n  bottom: 22px;\r\n  left: 17px;\r\n  width: 2px;\r\n  background: linear-gradient(\r\n    180deg,\r\n    rgba(245,103,22,.65) 0%,\r\n    rgba(245,103,22,.12) 100%\r\n  );\r\n}\r\n\r\n.arsn-sproc__step {\r\n  position: relative;\r\n  margin: 0;\r\n  padding: 0 0 22px;\r\n}\r\n\r\n.arsn-sproc__step:last-child {\r\n  padding-bottom: 0;\r\n}\r\n\r\n\/* STEP NUMBER *\/\r\n.arsn-sproc__dot {\r\n  position: absolute;\r\n  z-index: 2;\r\n  top: 24px;\r\n  left: -54px;\r\n  display: grid;\r\n  place-items: center;\r\n  width: 36px;\r\n  height: 36px;\r\n  border: 5px solid var(--bg);\r\n  border-radius: 50%;\r\n  background: var(--orange);\r\n  color: #FFFFFF;\r\n  font-size: 12px;\r\n  font-weight: 800;\r\n  line-height: 1;\r\n}\r\n\r\n\/* PROCESS CARD *\/\r\n.arsn-sproc__card {\r\n  padding: clamp(22px, 2.5vw, 30px);\r\n  background: var(--surface);\r\n  border: 1px solid var(--line);\r\n  border-radius: 17px;\r\n  box-shadow: var(--shadow);\r\n}\r\n\r\n.arsn-sproc__h {\r\n  margin: 0 0 11px;\r\n  color: var(--ink);\r\n  font-size: clamp(17px, 1.5vw, 20px);\r\n  font-weight: 800;\r\n  line-height: 1.45;\r\n  letter-spacing: -.35px;\r\n}\r\n\r\n.arsn-sproc__p {\r\n  margin: 0;\r\n  color: var(--body);\r\n  font-size: 14px;\r\n  font-weight: 400;\r\n  line-height: 1.9;\r\n}\r\n\r\n.arsn-sproc__p strong {\r\n  color: var(--ink);\r\n  font-weight: 750;\r\n}\r\n\r\n\/* TABLET *\/\r\n@media (max-width: 1024px) {\r\n  .arsn-sproc__grid {\r\n    grid-template-columns: 1fr;\r\n    gap: 40px;\r\n  }\r\n\r\n  .arsn-sproc__aside {\r\n    position: static;\r\n  }\r\n\r\n  .arsn-sproc__intro {\r\n    max-width: 650px;\r\n  }\r\n\r\n  .arsn-sproc__title {\r\n    max-width: 700px;\r\n  }\r\n}\r\n\r\n\/* MOBILE *\/\r\n@media (max-width: 560px) {\r\n  .arsn-sproc {\r\n    padding: 54px 0;\r\n  }\r\n\r\n  .arsn-sproc__inner {\r\n    width: calc(100% - 36px);\r\n  }\r\n\r\n  .arsn-sproc__grid {\r\n    gap: 32px;\r\n  }\r\n\r\n  .arsn-sproc__title {\r\n    font-size: clamp(34px, 9vw, 43px);\r\n    letter-spacing: -1.2px;\r\n  }\r\n\r\n  .arsn-sproc__statement {\r\n    font-size: 20px;\r\n  }\r\n\r\n  .arsn-sproc__intro {\r\n    font-size: 14px;\r\n  }\r\n\r\n  .arsn-sproc__steps {\r\n    padding-left: 43px;\r\n  }\r\n\r\n  .arsn-sproc__steps::before {\r\n    left: 14px;\r\n  }\r\n\r\n  .arsn-sproc__dot {\r\n    top: 22px;\r\n    left: -43px;\r\n    width: 32px;\r\n    height: 32px;\r\n    border-width: 4px;\r\n    font-size: 11px;\r\n  }\r\n\r\n  .arsn-sproc__step {\r\n    padding-bottom: 16px;\r\n  }\r\n\r\n  .arsn-sproc__card {\r\n    padding: 21px 18px;\r\n    border-radius: 14px;\r\n  }\r\n\r\n  .arsn-sproc__h {\r\n    font-size: 17px;\r\n  }\r\n\r\n  .arsn-sproc__p {\r\n    font-size: 13px;\r\n    line-height: 1.85;\r\n  }\r\n\r\n  .arsn-sproc button.arsn-sproc__cta,\r\n  .arsn-sproc button.arsn-sproc__cta:hover,\r\n  .arsn-sproc button.arsn-sproc__cta:focus,\r\n  .arsn-sproc button.arsn-sproc__cta:active {\r\n    width: 100%;\r\n  }\r\n}\r\n\r\n\/* ACCESSIBILITY *\/\r\n@media (prefers-reduced-motion: reduce) {\r\n  .arsn-sproc *,\r\n  .arsn-sproc *::before,\r\n  .arsn-sproc *::after {\r\n    scroll-behavior: auto !important;\r\n    animation: none !important;\r\n    transition: none !important;\r\n  }\r\n}\r\n<\/style>\r\n\r\n<section class=\"arsn-sproc\" aria-labelledby=\"arsn-sproc-title\">\r\n  <div class=\"arsn-sproc__inner\">\r\n\r\n    <div class=\"arsn-sproc__grid\">\r\n\r\n      <!-- LEFT: INTRODUCTION -->\r\n      <aside class=\"arsn-sproc__aside\">\r\n\r\n        <p class=\"arsn-sproc__eyebrow\">How We Work<\/p>\r\n\r\n        <h2 class=\"arsn-sproc__title\" id=\"arsn-sproc-title\">\r\n          Our PPC <em>management process<\/em>\r\n        <\/h2>\r\n\r\n        <p class=\"arsn-sproc__statement\">\r\n          Not a one-time setup followed by passive monitoring.\r\n        <\/p>\r\n\r\n        <p class=\"arsn-sproc__intro\">\r\n          A six-step cycle designed to make your account more efficient and\r\n          more profitable every single month. Every month, the account gets sharper.\r\n        <\/p>\r\n\r\n        <button\r\n          type=\"button\"\r\n          class=\"arsn-sproc__cta\"\r\n          id=\"arsn-sproc-whatsapp\"\r\n          aria-label=\"Request your free Google Ads audit on WhatsApp\"\r\n        >\r\n          Get My Free Google Ads Audit\r\n          <span class=\"arsn-sproc__arrow\" aria-hidden=\"true\"><\/span>\r\n        <\/button>\r\n\r\n      <\/aside>\r\n\r\n      <!-- RIGHT: SIX-STEP PROCESS -->\r\n      <ol class=\"arsn-sproc__steps\">\r\n\r\n        <li class=\"arsn-sproc__step\">\r\n          <span class=\"arsn-sproc__dot\" aria-hidden=\"true\">1<\/span>\r\n\r\n          <div class=\"arsn-sproc__card\">\r\n            <h3 class=\"arsn-sproc__h\">\r\n              Account audit and competitor analysis\r\n            <\/h3>\r\n\r\n            <p class=\"arsn-sproc__p\">\r\n              We review your existing structure if one is in place \u2014 identifying\r\n              wasted spend, underperforming campaigns, and structural errors.\r\n              In parallel we analyse your top competitors&rsquo; keyword\r\n              footprint, ad copy positioning, and estimated bidding behaviour\r\n              <strong>to identify your fastest path to competitive advantage.<\/strong>\r\n            <\/p>\r\n          <\/div>\r\n        <\/li>\r\n\r\n        <li class=\"arsn-sproc__step\">\r\n          <span class=\"arsn-sproc__dot\" aria-hidden=\"true\">2<\/span>\r\n\r\n          <div class=\"arsn-sproc__card\">\r\n            <h3 class=\"arsn-sproc__h\">\r\n              Keyword research and match type strategy\r\n            <\/h3>\r\n\r\n            <p class=\"arsn-sproc__p\">\r\n              Comprehensive keyword lists segmented by search intent \u2014 branded,\r\n              generic, category, long-tail. Match types are assigned deliberately,\r\n              not set to broad across the board.\r\n              <strong>Negative keyword lists are built from day one<\/strong>,\r\n              not added reactively after wasted spend shows up in search term reports.\r\n            <\/p>\r\n          <\/div>\r\n        <\/li>\r\n\r\n        <li class=\"arsn-sproc__step\">\r\n          <span class=\"arsn-sproc__dot\" aria-hidden=\"true\">3<\/span>\r\n\r\n          <div class=\"arsn-sproc__card\">\r\n            <h3 class=\"arsn-sproc__h\">\r\n              Campaign structure and ad copy\r\n            <\/h3>\r\n\r\n            <p class=\"arsn-sproc__p\">\r\n              Campaigns structured around tightly themed ad groups, each containing\r\n              closely related keywords matched to a specific intent signal.\r\n              We write three or more ad variations per ad group and configure all\r\n              relevant extensions \u2014 sitelinks, callouts, structured snippets,\r\n              call and location extensions \u2014\r\n              <strong>to maximise ad real estate and Quality Score.<\/strong>\r\n            <\/p>\r\n          <\/div>\r\n        <\/li>\r\n\r\n        <li class=\"arsn-sproc__step\">\r\n          <span class=\"arsn-sproc__dot\" aria-hidden=\"true\">4<\/span>\r\n\r\n          <div class=\"arsn-sproc__card\">\r\n            <h3 class=\"arsn-sproc__h\">\r\n              Conversion tracking setup\r\n            <\/h3>\r\n\r\n            <p class=\"arsn-sproc__p\">\r\n              <strong>No campaign launches without verified conversion tracking\r\n              in place.<\/strong>\r\n              We implement through Google Tag Manager, configure every goal type\r\n              relevant to your business \u2014 form submissions, phone calls,\r\n              transactions, page-specific visits \u2014 and verify data is flowing\r\n              correctly before a single rupee of ad spend is committed.\r\n            <\/p>\r\n          <\/div>\r\n        <\/li>\r\n\r\n        <li class=\"arsn-sproc__step\">\r\n          <span class=\"arsn-sproc__dot\" aria-hidden=\"true\">5<\/span>\r\n\r\n          <div class=\"arsn-sproc__card\">\r\n            <h3 class=\"arsn-sproc__h\">\r\n              Launch and active management\r\n            <\/h3>\r\n\r\n            <p class=\"arsn-sproc__p\">\r\n              Campaigns launch with bids calibrated to your objective and budget.\r\n              From there we review search term reports weekly \u2014 adding converting\r\n              terms as exact match, blocking irrelevant queries through negatives.\r\n              Quality Scores are improved through landing page and ad copy relevance,\r\n              and <strong>A\/B testing on ad copy runs continuously.<\/strong>\r\n            <\/p>\r\n          <\/div>\r\n        <\/li>\r\n\r\n        <li class=\"arsn-sproc__step\">\r\n          <span class=\"arsn-sproc__dot\" aria-hidden=\"true\">6<\/span>\r\n\r\n          <div class=\"arsn-sproc__card\">\r\n            <h3 class=\"arsn-sproc__h\">\r\n              Monthly reporting and strategy review\r\n            <\/h3>\r\n\r\n            <p class=\"arsn-sproc__p\">\r\n              Every month you receive a report covering CPC, CTR, conversion rate,\r\n              cost per lead or acquisition, ROAS, and total ad spend \u2014\r\n              <strong>all in PKR with clear commercial context.<\/strong>\r\n              Strategy adjustments for the following month are agreed based on\r\n              what the data shows.\r\n            <\/p>\r\n          <\/div>\r\n        <\/li>\r\n\r\n      <\/ol>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script>\r\n(function () {\r\n  var button = document.getElementById('arsn-sproc-whatsapp');\r\n\r\n  if (!button || button.dataset.whatsappReady === 'true') {\r\n    return;\r\n  }\r\n\r\n  button.dataset.whatsappReady = 'true';\r\n\r\n  button.addEventListener('click', function () {\r\n    var phone = '923373332776';\r\n\r\n    var message = [\r\n      'Hi ARSN Digital Media!',\r\n      '',\r\n      'I would like to request my free Google Ads audit.',\r\n      '',\r\n      'I am interested in PPC \/ SEM management services.',\r\n      '',\r\n      'Please contact me to discuss my advertising goals, campaign performance and available packages.',\r\n      '',\r\n      'Thank you!'\r\n    ].join('\\n');\r\n\r\n    var whatsappURL =\r\n      'https:\/\/wa.me\/' + phone +\r\n      '?text=' + encodeURIComponent(message);\r\n\r\n    window.open(whatsappURL, '_blank', 'noopener,noreferrer');\r\n  });\r\n})();\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dcd69a e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"7dcd69a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c04e68f sc_fly_static elementor-widget elementor-widget-html\" data-id=\"c04e68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 Verified Results\r\n   ========================================================= *\/\r\n.arsn-sres{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#FAF7F4; --bg-alt:#F2EDE8; --surface:#FFFFFF; --line:#E5DDD5;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  position:relative; overflow:hidden; background:var(--bg); color:var(--ink);\r\n  font-family:var(--font); padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-sres .arsn-sres__title{color:var(--ink);}\r\n.arsn-sres .arsn-sres__title em{color:var(--orange); font-style:normal;}\r\n.arsn-sres .arsn-sres__h{color:var(--ink);}\r\n.arsn-sres .arsn-sres__card--dark .arsn-sres__h{color:#FAF7F4;}\r\n\r\n.arsn-sres::before{\r\n  content:\"\"; position:absolute; top:-240px; right:-200px; width:720px; height:720px;\r\n  background:radial-gradient(circle, rgba(245,103,22,.12) 0%, rgba(245,103,22,0) 68%); pointer-events:none;\r\n}\r\n.arsn-sres__inner{position:relative; width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-sres__head{max-width:820px; margin:0 0 clamp(30px,3.4vw,46px);}\r\n.arsn-sres__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-sres__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-sres__title{margin:0 0 16px; font-size:clamp(1.95rem,3.7vw,3rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-sres__intro{margin:0; max-width:60ch; font-size:1.02rem; line-height:1.75; color:var(--body);}\r\n\r\n.arsn-sres__card{\r\n  background:var(--surface); border-radius:var(--r-card); box-shadow:0 16px 46px rgba(23,16,9,.08);\r\n  padding:clamp(26px,3vw,44px); margin-bottom:clamp(16px,1.8vw,24px);\r\n}\r\n.arsn-sres__card--dark{background:var(--ink); color:#FAF7F4; box-shadow:none;}\r\n.arsn-sres__card--dark .arsn-sres__p{color:rgba(250,247,244,.72);}\r\n.arsn-sres__card--dark .arsn-sres__p strong{color:#FAF7F4;}\r\n.arsn-sres__tag{\r\n  display:inline-flex; align-items:center; gap:8px; margin:0 0 16px;\r\n  padding:7px 14px; border-radius:999px;\r\n  font-size:.74rem; font-weight:800; letter-spacing:.1em; text-transform:uppercase;\r\n  background:rgba(245,103,22,.12); color:var(--orange-deep); border:1px solid rgba(245,103,22,.24);\r\n}\r\n.arsn-sres__card--dark .arsn-sres__tag{background:rgba(245,103,22,.18); color:var(--orange); border-color:rgba(245,103,22,.32);}\r\n.arsn-sres__h{margin:0 0 16px; max-width:34ch; font-size:clamp(1.25rem,1.9vw,1.6rem); font-weight:800; letter-spacing:-.02em; line-height:1.26;}\r\n.arsn-sres__p{margin:0 0 16px; max-width:78ch; font-size:.99rem; line-height:1.78; color:var(--body);}\r\n.arsn-sres__p:last-child{margin-bottom:0;}\r\n.arsn-sres__p strong{color:var(--ink); font-weight:700;}\r\n\r\n.arsn-sres__split{display:grid; grid-template-columns:1.1fr .9fr; gap:clamp(24px,3vw,48px); align-items:center;}\r\n.arsn-sres__metrics{display:grid; grid-template-columns:1fr 1fr; gap:14px;}\r\n.arsn-sres__metric{\r\n  background:rgba(250,247,244,.07); border:1px solid rgba(250,247,244,.12);\r\n  border-radius:16px; padding:22px 20px;\r\n}\r\n.arsn-sres__k{margin:0 0 8px; font-size:clamp(1.9rem,3vw,2.6rem); font-weight:800; letter-spacing:-.03em; line-height:1;}\r\n.arsn-sres__k span{color:var(--orange);}\r\n.arsn-sres__klbl{margin:0; font-size:.86rem; line-height:1.5; color:rgba(250,247,244,.66);}\r\n\r\n.arsn-sres__pair{display:grid; grid-template-columns:1fr 1fr; gap:clamp(16px,1.8vw,24px); align-items:stretch;}\r\n.arsn-sres__pair .arsn-sres__card{margin-bottom:0; display:flex; flex-direction:column;}\r\n.arsn-sres__badge{\r\n  margin:22px 0 0; padding-top:18px; border-top:1px solid var(--line);\r\n  font-size:.88rem; color:var(--meta);\r\n}\r\n.arsn-sres__badge b{display:block; margin-bottom:4px; font-size:1.6rem; font-weight:800; letter-spacing:-.02em; color:var(--ink);}\r\n.arsn-sres__badge b span{color:var(--orange);}\r\n\r\n@media (max-width:960px){\r\n  .arsn-sres__split{grid-template-columns:1fr;}\r\n  .arsn-sres__pair{grid-template-columns:1fr;}\r\n  .arsn-sres__h{max-width:none;}\r\n}\r\n@media (max-width:560px){\r\n  .arsn-sres{padding:52px 0;}\r\n  .arsn-sres__metrics{grid-template-columns:1fr;}\r\n}\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-sres [data-rv]{animation:arsn-sres-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  @keyframes arsn-sres-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-sres [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-sres\" aria-labelledby=\"arsn-sres-title\">\r\n  <div class=\"arsn-sres__inner\">\r\n\r\n    <header class=\"arsn-sres__head\" data-rv>\r\n      <p class=\"arsn-sres__eyebrow\">Proof<\/p>\r\n      <h2 class=\"arsn-sres__title\" id=\"arsn-sres-title\">Verified results from <em>Karachi businesses<\/em><\/h2>\r\n      <p class=\"arsn-sres__intro\">\r\n        Named clients and reported numbers \u2014 achieved through structured account engineering, not budget\r\n        increases.\r\n      <\/p>\r\n    <\/header>\r\n\r\n    <article class=\"arsn-sres__card arsn-sres__card--dark\" data-rv>\r\n      <div class=\"arsn-sres__split\">\r\n        <div>\r\n          <span class=\"arsn-sres__tag\">Case study 01 &middot; Account rescue<\/span>\r\n          <h3 class=\"arsn-sres__h\">Ufoods \u2014 4.8x ROAS and a 63% conversion rate increase<\/h3>\r\n          <p class=\"arsn-sres__p\">\r\n            Ufoods came to ARSN with underperforming Google and Meta Ads accounts spending budget without a\r\n            proportionate return. We audited the structure, identified the core problems \u2014 overbroad keyword\r\n            targeting, absent negative keyword coverage, misaligned bidding strategy, untracked conversions \u2014\r\n            rebuilt the architecture from the ground up, and implemented a phased optimisation framework.\r\n          <\/p>\r\n          <p class=\"arsn-sres__p\">\r\n            <strong>The budget did not significantly change. The system improved.<\/strong>\r\n          <\/p>\r\n        <\/div>\r\n        <div class=\"arsn-sres__metrics\">\r\n          <div class=\"arsn-sres__metric\">\r\n            <p class=\"arsn-sres__k\">4.8<span>x<\/span><\/p>\r\n            <p class=\"arsn-sres__klbl\">Return on ad spend after restructure<\/p>\r\n          <\/div>\r\n          <div class=\"arsn-sres__metric\">\r\n            <p class=\"arsn-sres__k\">+63<span>%<\/span><\/p>\r\n            <p class=\"arsn-sres__klbl\">Increase in conversion rate<\/p>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <div class=\"arsn-sres__pair\">\r\n\r\n      <article class=\"arsn-sres__card\" data-rv>\r\n        <span class=\"arsn-sres__tag\">Case study 02 &middot; Build from zero<\/span>\r\n        <h3 class=\"arsn-sres__h\">IbneArif \u2014 full paid search build from nothing<\/h3>\r\n        <p class=\"arsn-sres__p\">\r\n          IbneArif came to ARSN with no existing paid search presence. We built the Google Ads account from\r\n          scratch \u2014 keyword architecture, match type strategy, Shopping feed setup, and conversion tracking \u2014\r\n          alongside their social media build.\r\n        <\/p>\r\n        <p class=\"arsn-sres__p\">\r\n          <strong>Starting from zero on a lean budget requires more precision than scaling an existing\r\n          account.<\/strong> This is exactly the startup approach ARSN is built for.\r\n        <\/p>\r\n        <p class=\"arsn-sres__badge\"><b>5<span>x<\/span> ROAS<\/b> On their first structured campaign<\/p>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-sres__card\" data-rv>\r\n        <span class=\"arsn-sres__tag\">Case study 03 &middot; First-time accounts<\/span>\r\n        <h3 class=\"arsn-sres__h\">K-Froze and Abdul Aleem Asif Foundation<\/h3>\r\n        <p class=\"arsn-sres__p\">\r\n          ARSN has built first-time Google Ads accounts for startups and organisations including K-Froze and\r\n          the Abdul Aleem Asif Foundation. In both cases the brief was the same: establish a paid search\r\n          presence with a defined budget and generate measurable returns from month one.\r\n        <\/p>\r\n        <p class=\"arsn-sres__p\">\r\n          Both accounts were built with the same structural discipline applied to our largest accounts \u2014\r\n          <strong>because a lean budget demands more precision, not less.<\/strong>\r\n        <\/p>\r\n        <p class=\"arsn-sres__badge\"><b>6&ndash;7<span>x<\/span> avg<\/b> Portfolio ROAS across industries and budget levels<\/p>\r\n      <\/article>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b7d753 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"2b7d753\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15a8422 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"15a8422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 Testimonials\r\n   ========================================================= *\/\r\n.arsn-stest{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#F2EDE8; --bg-alt:#EAE2DA; --surface:#FFFFFF; --line:#E0D6CC;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  background:var(--bg); color:var(--ink); font-family:var(--font);\r\n  padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-stest .arsn-stest__title{color:var(--ink);}\r\n.arsn-stest .arsn-stest__title em{color:var(--orange); font-style:normal;}\r\n\r\n.arsn-stest__inner{width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-stest__head{\r\n  display:flex; flex-wrap:wrap; align-items:flex-end; justify-content:space-between; gap:24px;\r\n  margin:0 0 clamp(28px,3.2vw,44px);\r\n}\r\n.arsn-stest__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 18px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-stest__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-stest__title{margin:0; max-width:16ch; font-size:clamp(1.95rem,3.6vw,2.9rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-stest__badge{\r\n  display:flex; align-items:center; gap:14px; padding:16px 20px;\r\n  background:var(--surface); border-radius:16px; box-shadow:var(--shadow);\r\n}\r\n.arsn-stest__g{\r\n  width:42px; height:42px; flex:none; border-radius:12px; background:rgba(245,103,22,.1);\r\n  display:grid; place-items:center; font-size:1.1rem; font-weight:800; color:var(--orange-deep);\r\n}\r\n.arsn-stest__score{margin:0; font-size:1.15rem; font-weight:800; letter-spacing:-.01em; line-height:1.2;}\r\n.arsn-stest__score span{color:var(--orange);}\r\n.arsn-stest__scoresub{margin:2px 0 0; font-size:.8rem; color:var(--meta);}\r\n\r\n.arsn-stest__grid{display:grid; grid-template-columns:repeat(12,1fr); gap:clamp(14px,1.6vw,20px); align-items:stretch;}\r\n.arsn-stest__card{\r\n  grid-column:span 4; display:flex; flex-direction:column;\r\n  background:var(--surface); border:1px solid var(--line); border-radius:var(--r-card);\r\n  padding:clamp(24px,2.5vw,32px); box-shadow:var(--shadow);\r\n  transition:transform .3s ease, box-shadow .3s ease;\r\n}\r\n.arsn-stest__card:hover{transform:translateY(-4px); box-shadow:0 16px 42px rgba(23,16,9,.10);}\r\n.arsn-stest__card--wide{grid-column:span 6;}\r\n.arsn-stest__stars{margin:0 0 14px; color:var(--orange); font-size:.95rem; letter-spacing:.14em;}\r\n.arsn-stest__quote{margin:0 0 22px; flex:1; font-size:1rem; line-height:1.74; color:var(--body);}\r\n.arsn-stest__quote strong{color:var(--ink); font-weight:700;}\r\n.arsn-stest__who{display:flex; align-items:center; gap:12px; padding-top:18px; border-top:1px solid var(--line);}\r\n.arsn-stest__av{\r\n  width:40px; height:40px; flex:none; border-radius:50%; background:var(--bg-alt);\r\n  display:grid; place-items:center; font-size:.78rem; font-weight:800; color:var(--body);\r\n}\r\n.arsn-stest__name{margin:0; font-size:.96rem; font-weight:800; letter-spacing:-.01em;}\r\n.arsn-stest__role{margin:3px 0 0; font-size:.83rem; color:var(--meta);}\r\n.arsn-stest__verified{\r\n  margin-left:auto; padding:6px 11px; border-radius:999px; white-space:nowrap;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.06em; text-transform:uppercase;\r\n  color:var(--orange-deep); background:rgba(245,103,22,.1);\r\n}\r\n\r\n@media (max-width:1024px){\r\n  .arsn-stest__card,.arsn-stest__card--wide{grid-column:span 6;}\r\n}\r\n@media (max-width:680px){\r\n  .arsn-stest{padding:52px 0;}\r\n  .arsn-stest__card,.arsn-stest__card--wide{grid-column:span 12;}\r\n  .arsn-stest__title{max-width:none;}\r\n  .arsn-stest__who{flex-wrap:wrap;}\r\n  .arsn-stest__verified{margin-left:0;}\r\n}\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-stest [data-rv]{animation:arsn-stest-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  @keyframes arsn-stest-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-stest [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-stest\" aria-labelledby=\"arsn-stest-title\">\r\n  <div class=\"arsn-stest__inner\">\r\n\r\n    <header class=\"arsn-stest__head\" data-rv>\r\n      <div>\r\n        <p class=\"arsn-stest__eyebrow\">Client Voices<\/p>\r\n        <h2 class=\"arsn-stest__title\" id=\"arsn-stest-title\">What our <em>clients say<\/em><\/h2>\r\n      <\/div>\r\n      <div class=\"arsn-stest__badge\">\r\n        <span class=\"arsn-stest__g\" aria-hidden=\"true\">G<\/span>\r\n        <div>\r\n          <p class=\"arsn-stest__score\">4.7 <span>\/ 5<\/span><\/p>\r\n          <p class=\"arsn-stest__scoresub\">33 verified Google reviews<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/header>\r\n\r\n    <div class=\"arsn-stest__grid\">\r\n\r\n      <article class=\"arsn-stest__card arsn-stest__card--wide\" data-rv>\r\n        <p class=\"arsn-stest__stars\" aria-label=\"5 out of 5\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/p>\r\n        <p class=\"arsn-stest__quote\">\r\n          Since I&rsquo;m a developer myself, I understand the technical side of things \u2014 and that&rsquo;s\r\n          exactly why I appreciated the quality and clarity that ARSN delivered. Their technical execution is\r\n          genuinely strong. <strong>They do not cut corners on the setup, and the reporting actually makes\r\n          sense.<\/strong> Rare to find that from a Karachi agency.\r\n        <\/p>\r\n        <div class=\"arsn-stest__who\">\r\n          <span class=\"arsn-stest__av\" aria-hidden=\"true\">HR<\/span>\r\n          <div>\r\n            <p class=\"arsn-stest__name\">Hamood Rehman<\/p>\r\n            <p class=\"arsn-stest__role\">Developer<\/p>\r\n          <\/div>\r\n          <span class=\"arsn-stest__verified\">Verified<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-stest__card arsn-stest__card--wide\" data-rv>\r\n        <p class=\"arsn-stest__stars\" aria-label=\"5 out of 5\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/p>\r\n        <p class=\"arsn-stest__quote\">\r\n          Excellent service! They&rsquo;re always quick to respond and solve any issue without delay.\r\n          <strong>Really satisfied!<\/strong>\r\n        <\/p>\r\n        <div class=\"arsn-stest__who\">\r\n          <span class=\"arsn-stest__av\" aria-hidden=\"true\">KA<\/span>\r\n          <div>\r\n            <p class=\"arsn-stest__name\">Khan Azan<\/p>\r\n            <p class=\"arsn-stest__role\">Samaa Solar Energy<\/p>\r\n          <\/div>\r\n          <span class=\"arsn-stest__verified\">Verified<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-stest__card\" data-rv>\r\n        <p class=\"arsn-stest__stars\" aria-label=\"5 out of 5\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/p>\r\n        <p class=\"arsn-stest__quote\">\r\n          ARSN Digital Media boosted our online visibility with expert SEO, SMM, and SEM services.\r\n          <strong>Highly recommended!<\/strong>\r\n        <\/p>\r\n        <div class=\"arsn-stest__who\">\r\n          <span class=\"arsn-stest__av\" aria-hidden=\"true\">AK<\/span>\r\n          <div>\r\n            <p class=\"arsn-stest__name\">ASSU Khan<\/p>\r\n            <p class=\"arsn-stest__role\">Client \u00b7 Karachi<\/p>\r\n          <\/div>\r\n          <span class=\"arsn-stest__verified\">Verified<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-stest__card\" data-rv>\r\n        <p class=\"arsn-stest__stars\" aria-label=\"5 out of 5\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/p>\r\n        <p class=\"arsn-stest__quote\">\r\n          I availed SEO services from ARSN Digital Media and got excellent results.\r\n          <strong>Their team is professional and dependable<\/strong> \u2014 highly satisfied.\r\n        <\/p>\r\n        <div class=\"arsn-stest__who\">\r\n          <span class=\"arsn-stest__av\" aria-hidden=\"true\">OA<\/span>\r\n          <div>\r\n            <p class=\"arsn-stest__name\">Osama Asim<\/p>\r\n            <p class=\"arsn-stest__role\">Client \u00b7 Karachi<\/p>\r\n          <\/div>\r\n          <span class=\"arsn-stest__verified\">Verified<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"arsn-stest__card\" data-rv>\r\n        <p class=\"arsn-stest__stars\" aria-label=\"5 out of 5\">&#9733;&#9733;&#9733;&#9733;&#9733;<\/p>\r\n        <p class=\"arsn-stest__quote\">\r\n          We have worked with Mr. Arsalan and his team on multiple projects, and\r\n          <strong>our experience has been consistently excellent.<\/strong>\r\n        <\/p>\r\n        <div class=\"arsn-stest__who\">\r\n          <span class=\"arsn-stest__av\" aria-hidden=\"true\">SI<\/span>\r\n          <div>\r\n            <p class=\"arsn-stest__name\">Sara Imtiaz<\/p>\r\n            <p class=\"arsn-stest__role\">Client \u00b7 Karachi<\/p>\r\n          <\/div>\r\n          <span class=\"arsn-stest__verified\">Verified<\/span>\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67f89c7 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"67f89c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-335b9ab sc_fly_static elementor-widget elementor-widget-html\" data-id=\"335b9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!-- =========================================================\r\n     ARSN DIGITAL MEDIA \u2014 SEM PRICING SECTION\r\n     FULL MERGED CODE\r\n========================================================= -->\r\n\r\n<style>\r\n\r\n\/* =========================================================\r\n   SECTION\r\n========================================================= *\/\r\n\r\n.arsn-spkg{\r\n  --ink:#171009;\r\n  --body:#6B5D52;\r\n  --meta:#8A7D72;\r\n  --orange:#F56716;\r\n  --orange-deep:#C24A08;\r\n  --bg:#FAF7F4;\r\n  --bg-alt:#F2EDE8;\r\n  --surface:#FFFFFF;\r\n  --line:#E5DDD5;\r\n\r\n  position:relative;\r\n  width:100%;\r\n  padding:100px 20px;\r\n  background:var(--bg);\r\n  color:var(--ink);\r\n  overflow:hidden;\r\n  font-family:inherit;\r\n}\r\n\r\n.arsn-spkg *,\r\n.arsn-spkg *::before,\r\n.arsn-spkg *::after{\r\n  box-sizing:border-box;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   BACKGROUND DECORATION\r\n========================================================= *\/\r\n\r\n.arsn-spkg::before{\r\n  content:\"\";\r\n  position:absolute;\r\n  width:520px;\r\n  height:520px;\r\n  top:-280px;\r\n  right:-180px;\r\n  border-radius:50%;\r\n  background:rgba(245,103,22,.07);\r\n  filter:blur(10px);\r\n  pointer-events:none;\r\n}\r\n\r\n.arsn-spkg::after{\r\n  content:\"\";\r\n  position:absolute;\r\n  width:420px;\r\n  height:420px;\r\n  bottom:-260px;\r\n  left:-180px;\r\n  border-radius:50%;\r\n  background:rgba(194,74,8,.045);\r\n  pointer-events:none;\r\n}\r\n\r\n.arsn-spkg__wrap{\r\n  position:relative;\r\n  z-index:2;\r\n  width:min(1180px,100%);\r\n  margin:0 auto;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   HEADER\r\n========================================================= *\/\r\n\r\n.arsn-spkg__head{\r\n  max-width:760px;\r\n  margin:0 auto 55px;\r\n  text-align:center;\r\n}\r\n\r\n.arsn-spkg__eyebrow{\r\n  display:inline-flex;\r\n  align-items:center;\r\n  gap:9px;\r\n  margin:0 0 15px;\r\n\r\n  color:var(--orange-deep);\r\n  font-size:11px;\r\n  font-weight:800;\r\n  letter-spacing:.17em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__eyebrow::before,\r\n.arsn-spkg__eyebrow::after{\r\n  content:\"\";\r\n  width:25px;\r\n  height:2px;\r\n  background:var(--orange);\r\n}\r\n\r\n.arsn-spkg__heading{\r\n  margin:0 0 15px;\r\n\r\n  font-size:clamp(34px,5vw,58px);\r\n  line-height:1.02;\r\n  letter-spacing:-.045em;\r\n  font-weight:800;\r\n}\r\n\r\n.arsn-spkg__heading span{\r\n  color:var(--orange);\r\n}\r\n\r\n.arsn-spkg__intro{\r\n  max-width:650px;\r\n  margin:0 auto;\r\n\r\n  color:var(--body);\r\n  font-size:16px;\r\n  line-height:1.75;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   PRICING GRID\r\n========================================================= *\/\r\n\r\n.arsn-spkg__grid{\r\n  display:grid;\r\n  grid-template-columns:repeat(3,1fr);\r\n  gap:20px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   CARD\r\n========================================================= *\/\r\n\r\n.arsn-spkg__card{\r\n  position:relative;\r\n\r\n  display:flex;\r\n  flex-direction:column;\r\n\r\n  min-height:590px;\r\n  padding:34px;\r\n\r\n  background:var(--surface);\r\n  border:1px solid var(--line);\r\n  border-radius:24px;\r\n\r\n  box-shadow:\r\n    0 12px 35px rgba(23,16,9,.045);\r\n\r\n  transition:\r\n    transform .3s ease,\r\n    box-shadow .3s ease,\r\n    border-color .3s ease;\r\n}\r\n\r\n.arsn-spkg__card:hover{\r\n  transform:translateY(-8px);\r\n\r\n  border-color:#D9CCC2;\r\n\r\n  box-shadow:\r\n    0 25px 60px rgba(23,16,9,.10);\r\n}\r\n\r\n\r\n\/* Popular *\/\r\n\r\n.arsn-spkg__card--popular{\r\n  border:1.5px solid var(--orange);\r\n\r\n  box-shadow:\r\n    0 20px 55px rgba(245,103,22,.13);\r\n}\r\n\r\n.arsn-spkg__popular{\r\n  position:absolute;\r\n  top:18px;\r\n  right:18px;\r\n\r\n  padding:7px 11px;\r\n\r\n  border-radius:999px;\r\n\r\n  background:var(--orange);\r\n  color:#fff;\r\n\r\n  font-size:9px;\r\n  font-weight:800;\r\n  letter-spacing:.1em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n\r\n\/* Card top *\/\r\n\r\n.arsn-spkg__card-kicker{\r\n  margin:0 0 8px;\r\n\r\n  color:var(--meta);\r\n  font-size:11px;\r\n  font-weight:800;\r\n\r\n  letter-spacing:.13em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__card-title{\r\n  margin:0 0 10px;\r\n\r\n  font-size:27px;\r\n  line-height:1.1;\r\n  letter-spacing:-.025em;\r\n  font-weight:800;\r\n}\r\n\r\n.arsn-spkg__card-desc{\r\n  min-height:52px;\r\n  margin:0 0 28px;\r\n\r\n  color:var(--body);\r\n  font-size:13px;\r\n  line-height:1.65;\r\n}\r\n\r\n\r\n\/* Price *\/\r\n\r\n.arsn-spkg__price{\r\n  padding:20px 0;\r\n\r\n  border-top:1px solid var(--line);\r\n  border-bottom:1px solid var(--line);\r\n}\r\n\r\n.arsn-spkg__price-label{\r\n  display:block;\r\n  margin-bottom:5px;\r\n\r\n  color:var(--meta);\r\n  font-size:10px;\r\n  font-weight:700;\r\n  letter-spacing:.08em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__price-main{\r\n  display:flex;\r\n  align-items:baseline;\r\n  gap:6px;\r\n}\r\n\r\n.arsn-spkg__price-currency{\r\n  color:var(--orange-deep);\r\n  font-size:13px;\r\n  font-weight:800;\r\n}\r\n\r\n.arsn-spkg__price-number{\r\n  font-size:34px;\r\n  line-height:1;\r\n  letter-spacing:-.04em;\r\n  font-weight:850;\r\n}\r\n\r\n.arsn-spkg__price-period{\r\n  color:var(--meta);\r\n  font-size:11px;\r\n}\r\n\r\n\r\n\/* Ad budget *\/\r\n\r\n.arsn-spkg__budget{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:space-between;\r\n\r\n  margin:18px 0 23px;\r\n  padding:12px 14px;\r\n\r\n  background:var(--bg);\r\n  border-radius:11px;\r\n}\r\n\r\n.arsn-spkg__budget span:first-child{\r\n  color:var(--body);\r\n  font-size:11px;\r\n}\r\n\r\n.arsn-spkg__budget strong{\r\n  color:var(--ink);\r\n  font-size:12px;\r\n}\r\n\r\n\r\n\/* Features *\/\r\n\r\n.arsn-spkg__features{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:12px;\r\n\r\n  margin:0;\r\n  padding:0;\r\n\r\n  list-style:none;\r\n}\r\n\r\n.arsn-spkg__features li{\r\n  display:flex;\r\n  align-items:flex-start;\r\n  gap:10px;\r\n\r\n  color:var(--body);\r\n  font-size:12px;\r\n  line-height:1.5;\r\n}\r\n\r\n.arsn-spkg__features li::before{\r\n  content:\"\u2713\";\r\n\r\n  flex:none;\r\n\r\n  width:18px;\r\n  height:18px;\r\n\r\n  display:grid;\r\n  place-items:center;\r\n\r\n  margin-top:1px;\r\n\r\n  border-radius:50%;\r\n\r\n  background:rgba(245,103,22,.10);\r\n  color:var(--orange);\r\n\r\n  font-size:10px;\r\n  font-weight:900;\r\n}\r\n\r\n\r\n\/* Button *\/\r\n\r\n.arsn-spkg__btn{\r\n  width:100%;\r\n  margin-top:auto;\r\n  padding:15px 18px;\r\n\r\n  border:1px solid var(--ink);\r\n  border-radius:11px;\r\n\r\n  background:var(--ink);\r\n  color:#fff;\r\n\r\n  font-family:inherit;\r\n  font-size:12px;\r\n  font-weight:800;\r\n\r\n  text-align:center;\r\n  text-decoration:none;\r\n\r\n  cursor:pointer;\r\n\r\n  transition:\r\n    background .25s ease,\r\n    border-color .25s ease,\r\n    transform .25s ease,\r\n    box-shadow .25s ease;\r\n}\r\n\r\n.arsn-spkg__btn:hover{\r\n  transform:translateY(-2px);\r\n\r\n  background:var(--orange);\r\n  border-color:var(--orange);\r\n\r\n  box-shadow:\r\n    0 10px 25px rgba(245,103,22,.22);\r\n}\r\n\r\n.arsn-spkg__card--popular .arsn-spkg__btn{\r\n  background:var(--orange);\r\n  border-color:var(--orange);\r\n}\r\n\r\n.arsn-spkg__card--popular .arsn-spkg__btn:hover{\r\n  background:var(--orange-deep);\r\n  border-color:var(--orange-deep);\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   BOTTOM NOTE\r\n========================================================= *\/\r\n\r\n.arsn-spkg__note{\r\n  margin:28px auto 0;\r\n\r\n  text-align:center;\r\n\r\n  color:var(--meta);\r\n  font-size:12px;\r\n  line-height:1.6;\r\n}\r\n\r\n.arsn-spkg__note strong{\r\n  color:var(--ink);\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   MODAL\r\n========================================================= *\/\r\n\r\n.arsn-spkg__modal{\r\n  position:fixed;\r\n  inset:0;\r\n  z-index:999999;\r\n\r\n  display:none;\r\n  align-items:center;\r\n  justify-content:center;\r\n\r\n  padding:20px;\r\n\r\n  opacity:0;\r\n  visibility:hidden;\r\n\r\n  transition:\r\n    opacity .28s ease,\r\n    visibility .28s ease;\r\n}\r\n\r\n.arsn-spkg__modal.is-open{\r\n  display:flex;\r\n  opacity:1;\r\n  visibility:visible;\r\n}\r\n\r\n\r\n\/* Backdrop *\/\r\n\r\n.arsn-spkg__modal-bg{\r\n  position:absolute;\r\n  inset:0;\r\n\r\n  background:\r\n    radial-gradient(\r\n      circle at 50% 0%,\r\n      rgba(245,103,22,.13),\r\n      transparent 38%\r\n    ),\r\n    rgba(10,7,5,.84);\r\n\r\n  -webkit-backdrop-filter:blur(14px);\r\n  backdrop-filter:blur(14px);\r\n}\r\n\r\n\r\n\/* Panel *\/\r\n\r\n.arsn-spkg__modal-panel{\r\n  position:relative;\r\n  z-index:2;\r\n\r\n  width:min(960px,100%);\r\n  max-height:calc(100vh - 40px);\r\n\r\n  display:grid;\r\n  grid-template-columns:390px minmax(0,1fr);\r\n\r\n  overflow:hidden;\r\n\r\n  background:#FBF8F5;\r\n\r\n  border:1px solid rgba(255,255,255,.65);\r\n  border-radius:30px;\r\n\r\n  box-shadow:\r\n    0 50px 120px rgba(0,0,0,.42),\r\n    0 15px 45px rgba(0,0,0,.22);\r\n\r\n  transform:translateY(25px) scale(.97);\r\n\r\n  transition:\r\n    transform .4s cubic-bezier(.22,1,.36,1);\r\n}\r\n\r\n.arsn-spkg__modal.is-open .arsn-spkg__modal-panel{\r\n  transform:none;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   MODAL LEFT\r\n========================================================= *\/\r\n\r\n.arsn-spkg__modal-side{\r\n  position:relative;\r\n\r\n  min-height:590px;\r\n\r\n  overflow:hidden;\r\n\r\n  padding:42px 36px;\r\n\r\n  color:#fff;\r\n\r\n  background:\r\n    radial-gradient(\r\n      circle at 90% 8%,\r\n      rgba(245,103,22,.38),\r\n      transparent 34%\r\n    ),\r\n    radial-gradient(\r\n      circle at 0% 100%,\r\n      rgba(194,74,8,.25),\r\n      transparent 42%\r\n    ),\r\n    #171009;\r\n}\r\n\r\n.arsn-spkg__modal-side::before{\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  width:360px;\r\n  height:360px;\r\n\r\n  right:-220px;\r\n  bottom:-170px;\r\n\r\n  border-radius:50%;\r\n\r\n  border:1px solid rgba(245,103,22,.25);\r\n\r\n  box-shadow:\r\n    0 0 0 45px rgba(245,103,22,.035),\r\n    0 0 0 90px rgba(245,103,22,.025);\r\n}\r\n\r\n.arsn-spkg__modal-side::after{\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  width:8px;\r\n  height:8px;\r\n\r\n  top:44px;\r\n  right:52px;\r\n\r\n  border-radius:50%;\r\n\r\n  background:#F56716;\r\n\r\n  box-shadow:\r\n    0 0 0 7px rgba(245,103,22,.10),\r\n    0 0 25px rgba(245,103,22,.75);\r\n}\r\n\r\n\r\n\/* Grid *\/\r\n\r\n.arsn-spkg__side-grid{\r\n  position:absolute;\r\n  inset:0;\r\n\r\n  opacity:.045;\r\n\r\n  background-image:\r\n    linear-gradient(\r\n      rgba(255,255,255,.8) 1px,\r\n      transparent 1px\r\n    ),\r\n    linear-gradient(\r\n      90deg,\r\n      rgba(255,255,255,.8) 1px,\r\n      transparent 1px\r\n    );\r\n\r\n  background-size:32px 32px;\r\n\r\n  mask-image:\r\n    linear-gradient(\r\n      to bottom,\r\n      black,\r\n      transparent 75%\r\n    );\r\n}\r\n\r\n.arsn-spkg__side-content{\r\n  position:relative;\r\n  z-index:3;\r\n}\r\n\r\n\r\n\/* Brand *\/\r\n\r\n.arsn-spkg__side-brand{\r\n  display:flex;\r\n  align-items:center;\r\n  gap:10px;\r\n\r\n  margin-bottom:55px;\r\n\r\n  color:rgba(255,255,255,.65);\r\n\r\n  font-size:11px;\r\n  font-weight:800;\r\n\r\n  letter-spacing:.14em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__side-brand-mark{\r\n  width:27px;\r\n  height:27px;\r\n\r\n  display:grid;\r\n  place-items:center;\r\n\r\n  border-radius:8px;\r\n\r\n  background:\r\n    linear-gradient(\r\n      135deg,\r\n      #F56716,\r\n      #C24A08\r\n    );\r\n\r\n  color:#fff;\r\n\r\n  font-size:11px;\r\n\r\n  box-shadow:\r\n    0 6px 18px rgba(245,103,22,.28);\r\n}\r\n\r\n\r\n\/* Kicker *\/\r\n\r\n.arsn-spkg__side-kicker{\r\n  display:flex;\r\n  align-items:center;\r\n  gap:9px;\r\n\r\n  margin-bottom:15px;\r\n\r\n  color:#F58B55;\r\n\r\n  font-size:10px;\r\n  font-weight:800;\r\n\r\n  letter-spacing:.17em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__side-kicker::before{\r\n  content:\"\";\r\n\r\n  width:25px;\r\n  height:2px;\r\n\r\n  background:#F56716;\r\n}\r\n\r\n\r\n\/* Heading *\/\r\n\r\n.arsn-spkg__side-title{\r\n  max-width:300px;\r\n\r\n  margin:0 0 15px;\r\n\r\n  color:#fff;\r\n\r\n  font-size:34px;\r\n  line-height:1.08;\r\n\r\n  letter-spacing:-.04em;\r\n\r\n  font-weight:800;\r\n}\r\n\r\n.arsn-spkg__side-title em{\r\n  font-style:normal;\r\n  color:#F56716;\r\n}\r\n\r\n\r\n\/* Text *\/\r\n\r\n.arsn-spkg__side-text{\r\n  max-width:300px;\r\n\r\n  margin:0 0 30px;\r\n\r\n  color:rgba(255,255,255,.56);\r\n\r\n  font-size:13px;\r\n  line-height:1.75;\r\n}\r\n\r\n\r\n\/* Selected *\/\r\n\r\n.arsn-spkg__selected{\r\n  position:relative;\r\n\r\n  padding:20px;\r\n\r\n  border:1px solid rgba(255,255,255,.11);\r\n\r\n  border-radius:18px;\r\n\r\n  background:\r\n    linear-gradient(\r\n      135deg,\r\n      rgba(255,255,255,.09),\r\n      rgba(255,255,255,.035)\r\n    );\r\n\r\n  box-shadow:\r\n    inset 0 1px 0 rgba(255,255,255,.06);\r\n\r\n  -webkit-backdrop-filter:blur(10px);\r\n  backdrop-filter:blur(10px);\r\n}\r\n\r\n.arsn-spkg__selected::after{\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  top:18px;\r\n  right:18px;\r\n\r\n  width:7px;\r\n  height:7px;\r\n\r\n  border-radius:50%;\r\n\r\n  background:#F56716;\r\n\r\n  box-shadow:\r\n    0 0 14px rgba(245,103,22,.75);\r\n}\r\n\r\n.arsn-spkg__selected-label{\r\n  display:block;\r\n\r\n  margin-bottom:8px;\r\n\r\n  color:rgba(255,255,255,.38);\r\n\r\n  font-size:9px;\r\n  font-weight:800;\r\n\r\n  letter-spacing:.15em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__selected-name{\r\n  display:block;\r\n\r\n  margin-bottom:5px;\r\n\r\n  color:#fff;\r\n\r\n  font-size:18px;\r\n  font-weight:800;\r\n}\r\n\r\n.arsn-spkg__selected-price{\r\n  display:block;\r\n\r\n  color:#F58B55;\r\n\r\n  font-size:13px;\r\n  font-weight:600;\r\n}\r\n\r\n\r\n\/* Points *\/\r\n\r\n.arsn-spkg__side-points{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:12px;\r\n\r\n  margin:28px 0 0;\r\n  padding:0;\r\n\r\n  list-style:none;\r\n}\r\n\r\n.arsn-spkg__side-points li{\r\n  display:flex;\r\n  align-items:center;\r\n  gap:10px;\r\n\r\n  color:rgba(255,255,255,.55);\r\n\r\n  font-size:12px;\r\n  line-height:1.4;\r\n}\r\n\r\n.arsn-spkg__side-points li::before{\r\n  content:\"\u2713\";\r\n\r\n  width:19px;\r\n  height:19px;\r\n\r\n  flex:none;\r\n\r\n  display:grid;\r\n  place-items:center;\r\n\r\n  border-radius:50%;\r\n\r\n  background:rgba(245,103,22,.14);\r\n\r\n  color:#F56716;\r\n\r\n  font-size:10px;\r\n  font-weight:900;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   MODAL RIGHT\r\n========================================================= *\/\r\n\r\n.arsn-spkg__modal-main{\r\n  position:relative;\r\n\r\n  padding:43px 45px 30px;\r\n\r\n  overflow-y:auto;\r\n}\r\n\r\n\r\n\/* Close *\/\r\n\r\n.arsn-spkg__modal-close{\r\n  position:absolute;\r\n\r\n  top:17px;\r\n  right:17px;\r\n\r\n  width:38px;\r\n  height:38px;\r\n\r\n  display:grid;\r\n  place-items:center;\r\n\r\n  border-radius:50%;\r\n\r\n  background:#F1ECE7;\r\n  border:1px solid #E2D9D1;\r\n\r\n  color:#171009;\r\n\r\n  cursor:pointer;\r\n\r\n  font-family:inherit;\r\n  font-size:22px;\r\n  line-height:1;\r\n\r\n  transition:\r\n    background .2s ease,\r\n    color .2s ease,\r\n    transform .25s ease,\r\n    box-shadow .2s ease;\r\n}\r\n\r\n.arsn-spkg__modal-close:hover{\r\n  background:#171009;\r\n  color:#fff;\r\n\r\n  transform:rotate(90deg);\r\n\r\n  box-shadow:\r\n    0 7px 18px rgba(23,16,9,.15);\r\n}\r\n\r\n.arsn-spkg__modal-close:focus-visible{\r\n  outline:3px solid #F56716;\r\n  outline-offset:3px;\r\n}\r\n\r\n\r\n\/* Header *\/\r\n\r\n.arsn-spkg__modal-eyebrow{\r\n  display:flex;\r\n  align-items:center;\r\n  gap:9px;\r\n\r\n  margin:0 0 10px;\r\n\r\n  color:#C24A08;\r\n\r\n  font-size:10px;\r\n  font-weight:800;\r\n\r\n  letter-spacing:.16em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__modal-eyebrow::before{\r\n  content:\"\";\r\n\r\n  width:25px;\r\n  height:2px;\r\n\r\n  background:#F56716;\r\n}\r\n\r\n.arsn-spkg__modal-title{\r\n  margin:0 50px 9px 0;\r\n\r\n  color:#171009;\r\n\r\n  font-size:34px;\r\n  line-height:1.1;\r\n\r\n  letter-spacing:-.035em;\r\n\r\n  font-weight:800;\r\n}\r\n\r\n.arsn-spkg__modal-title em{\r\n  font-style:normal;\r\n  color:#F56716;\r\n}\r\n\r\n.arsn-spkg__modal-sub{\r\n  margin:0 0 27px;\r\n\r\n  color:#76695F;\r\n\r\n  font-size:13px;\r\n  line-height:1.65;\r\n}\r\n\r\n.arsn-spkg__modal-sub strong{\r\n  display:inline-flex;\r\n  align-items:center;\r\n\r\n  gap:4px;\r\n\r\n  margin-top:7px;\r\n\r\n  padding:6px 10px;\r\n\r\n  border-radius:7px;\r\n\r\n  background:#F2EDE8;\r\n\r\n  color:#171009;\r\n\r\n  font-size:11px;\r\n  font-weight:800;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   FORM\r\n========================================================= *\/\r\n\r\n.arsn-spkg__modal-form{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:13px;\r\n}\r\n\r\n.arsn-spkg__form-row{\r\n  display:grid;\r\n  grid-template-columns:1fr 1fr;\r\n  gap:12px;\r\n}\r\n\r\n.arsn-spkg__field{\r\n  display:flex;\r\n  flex-direction:column;\r\n  gap:6px;\r\n}\r\n\r\n.arsn-spkg__label{\r\n  color:#887A70;\r\n\r\n  font-size:10px;\r\n  font-weight:800;\r\n\r\n  letter-spacing:.09em;\r\n  text-transform:uppercase;\r\n}\r\n\r\n.arsn-spkg__input,\r\n.arsn-spkg__textarea{\r\n  width:100%;\r\n\r\n  padding:13px 14px;\r\n\r\n  background:#fff;\r\n\r\n  border:1px solid #E2D9D1;\r\n\r\n  border-radius:11px;\r\n\r\n  color:#171009;\r\n\r\n  font-family:inherit;\r\n  font-size:13px;\r\n\r\n  transition:\r\n    border-color .2s ease,\r\n    box-shadow .2s ease,\r\n    background .2s ease;\r\n}\r\n\r\n.arsn-spkg__input:hover,\r\n.arsn-spkg__textarea:hover{\r\n  border-color:#CFC1B6;\r\n}\r\n\r\n.arsn-spkg__input:focus,\r\n.arsn-spkg__textarea:focus{\r\n  outline:none;\r\n\r\n  border-color:#F56716;\r\n\r\n  box-shadow:\r\n    0 0 0 3px rgba(245,103,22,.10),\r\n    0 6px 18px rgba(23,16,9,.04);\r\n}\r\n\r\n.arsn-spkg__input::placeholder,\r\n.arsn-spkg__textarea::placeholder{\r\n  color:#B7AAA0;\r\n}\r\n\r\n.arsn-spkg__textarea{\r\n  min-height:75px;\r\n  resize:vertical;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   ACTIONS\r\n========================================================= *\/\r\n\r\n.arsn-spkg__modal-actions{\r\n  display:grid;\r\n  grid-template-columns:1fr 1fr;\r\n\r\n  gap:10px;\r\n\r\n  margin-top:7px;\r\n}\r\n\r\n.arsn-spkg__modal-btn{\r\n  min-height:49px;\r\n\r\n  display:inline-flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  gap:9px;\r\n\r\n  padding:13px 17px;\r\n\r\n  border:1px solid transparent;\r\n  border-radius:11px;\r\n\r\n  font-family:inherit;\r\n  font-size:12px;\r\n  font-weight:800;\r\n\r\n  text-decoration:none;\r\n\r\n  cursor:pointer;\r\n\r\n  transition:\r\n    transform .2s ease,\r\n    box-shadow .2s ease,\r\n    background .2s ease;\r\n}\r\n\r\n.arsn-spkg__modal-btn:hover{\r\n  transform:translateY(-2px);\r\n}\r\n\r\n\r\n\/* WhatsApp *\/\r\n\r\n.arsn-spkg__modal-btn--wa{\r\n  background:#25D366;\r\n  color:#fff;\r\n\r\n  box-shadow:\r\n    0 9px 22px rgba(37,211,102,.22);\r\n}\r\n\r\n.arsn-spkg__modal-btn--wa:hover{\r\n  background:#20BD5A;\r\n\r\n  box-shadow:\r\n    0 13px 30px rgba(37,211,102,.34);\r\n}\r\n\r\n\r\n\/* Submit *\/\r\n\r\n.arsn-spkg__modal-btn--submit{\r\n  position:relative;\r\n  overflow:hidden;\r\n\r\n  background:\r\n    linear-gradient(\r\n      135deg,\r\n      #F56716 0%,\r\n      #C24A08 100%\r\n    );\r\n\r\n  color:#fff;\r\n\r\n  box-shadow:\r\n    0 9px 23px rgba(245,103,22,.25);\r\n}\r\n\r\n.arsn-spkg__modal-btn--submit:hover{\r\n  box-shadow:\r\n    0 13px 31px rgba(245,103,22,.39);\r\n}\r\n\r\n\r\n\/* WA icon *\/\r\n\r\n.arsn-spkg__wa-icon{\r\n  width:18px;\r\n  height:18px;\r\n\r\n  flex:none;\r\n\r\n  display:inline-block;\r\n\r\n  background-image:url(\"data:image\/svg+xml;utf8,<svg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 24 24' fill='white'><path d='M20.52 3.48A11.94 11.94 0 0 0 12 0C5.37 0 0 5.37 0 12c0 2.11.55 4.17 1.6 5.99L0 24l6.15-1.61A11.94 11.94 0 0 0 12 24c6.63 0 12-5.37 12-12 0-3.2-1.25-6.22-3.48-8.52zM12 22a9.94 9.94 0 0 1-5.07-1.38l-.36-.22-3.65.96.98-3.56-.24-.37A9.94 9.94 0 0 1 2 12C2 6.48 6.48 2 12 2s10 4.48 10 10-4.48 10-10 10zm5.5-7.5c-.3-.15-1.77-.87-2.05-.97-.27-.1-.47-.15-.67-.08-.2.1-.77.97-.94 1.17-.17.2-.35.22-.65.07-.3-.15-1.27-.47-2.42-1.5-.9-.8-1.5-1.78-1.67-2.08-.17-.3-.02-.46.13-.61.13-.13.3-.35.45-.52.15-.17.2-.3.3-.5.1-.2.05-.37-.02-.52-.07-.15-.67-1.62-.92-2.22-.24-.58-.49-.5-.67-.51l-.57-.01c-.2 0-.52.07-.79.37-.27.3-1.04 1.02-1.04 2.48s1.07 2.88 1.22 3.08c.15.2 2.1 3.2 5.08 4.49.71.31 1.26.49 1.69.63.71.23 1.36.2 1.87.12.57-.08 1.77-.72 2.02-1.42.25-.7.25-1.3.17-1.42-.07-.12-.27-.2-.57-.35z'\/><\/svg>\");\r\n\r\n  background-repeat:no-repeat;\r\n  background-position:center;\r\n  background-size:contain;\r\n}\r\n\r\n\r\n\/* Footer *\/\r\n\r\n.arsn-spkg__modal-foot{\r\n  margin:13px 0 0;\r\n\r\n  color:#91837A;\r\n\r\n  font-size:10px;\r\n  line-height:1.6;\r\n\r\n  text-align:center;\r\n}\r\n\r\n.arsn-spkg__modal-foot a{\r\n  color:#C24A08;\r\n  font-weight:800;\r\n  text-decoration:none;\r\n}\r\n\r\n.arsn-spkg__modal-foot a:hover{\r\n  text-decoration:underline;\r\n}\r\n\r\n\r\n\/* Body lock *\/\r\n\r\nbody.arsn-spkg-lock{\r\n  overflow:hidden;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   RESPONSIVE\r\n========================================================= *\/\r\n\r\n@media(max-width:900px){\r\n\r\n  .arsn-spkg__grid{\r\n    grid-template-columns:1fr;\r\n    max-width:560px;\r\n    margin:0 auto;\r\n  }\r\n\r\n  .arsn-spkg__card{\r\n    min-height:auto;\r\n  }\r\n\r\n  .arsn-spkg__card-desc{\r\n    min-height:auto;\r\n  }\r\n\r\n  .arsn-spkg__modal-panel{\r\n    grid-template-columns:340px minmax(0,1fr);\r\n  }\r\n\r\n  .arsn-spkg__modal-side{\r\n    padding:35px 28px;\r\n  }\r\n\r\n  .arsn-spkg__modal-main{\r\n    padding:38px 30px 28px;\r\n  }\r\n\r\n}\r\n\r\n\r\n@media(max-width:720px){\r\n\r\n  .arsn-spkg{\r\n    padding:75px 16px;\r\n  }\r\n\r\n  .arsn-spkg__head{\r\n    margin-bottom:38px;\r\n  }\r\n\r\n  .arsn-spkg__heading{\r\n    font-size:38px;\r\n  }\r\n\r\n  .arsn-spkg__modal{\r\n    padding:10px;\r\n  }\r\n\r\n  .arsn-spkg__modal-panel{\r\n    width:100%;\r\n    max-height:calc(100vh - 20px);\r\n\r\n    grid-template-columns:1fr;\r\n\r\n    border-radius:22px;\r\n  }\r\n\r\n  .arsn-spkg__modal-side{\r\n    display:none;\r\n  }\r\n\r\n  .arsn-spkg__modal-main{\r\n    padding:32px 20px 24px;\r\n  }\r\n\r\n  .arsn-spkg__modal-title{\r\n    font-size:27px;\r\n  }\r\n\r\n  .arsn-spkg__form-row{\r\n    grid-template-columns:1fr;\r\n  }\r\n\r\n  .arsn-spkg__modal-actions{\r\n    grid-template-columns:1fr;\r\n  }\r\n\r\n}\r\n\r\n\r\n@media(max-width:420px){\r\n\r\n  .arsn-spkg__card{\r\n    padding:27px 22px;\r\n    border-radius:20px;\r\n  }\r\n\r\n  .arsn-spkg__heading{\r\n    font-size:32px;\r\n  }\r\n\r\n  .arsn-spkg__modal-main{\r\n    padding:28px 16px 20px;\r\n  }\r\n\r\n  .arsn-spkg__modal-title{\r\n    font-size:24px;\r\n  }\r\n\r\n}\r\n\r\n\r\n\/* Reduced motion *\/\r\n\r\n@media(prefers-reduced-motion:reduce){\r\n\r\n  .arsn-spkg *,\r\n  .arsn-spkg *::before,\r\n  .arsn-spkg *::after{\r\n    transition:none !important;\r\n  }\r\n\r\n}\r\n\r\n<\/style>\r\n\r\n\r\n<!-- =========================================================\r\n     PRICING SECTION\r\n========================================================= -->\r\n\r\n<section class=\"arsn-spkg\">\r\n\r\n  <div class=\"arsn-spkg__wrap\">\r\n\r\n\r\n    <!-- HEADER -->\r\n\r\n    <div class=\"arsn-spkg__head\">\r\n\r\n      <div class=\"arsn-spkg__eyebrow\">\r\n        Google Ads Management\r\n      <\/div>\r\n\r\n      <h2 class=\"arsn-spkg__heading\">\r\n        Simple pricing.\r\n        <span>Serious growth.<\/span>\r\n      <\/h2>\r\n\r\n      <p class=\"arsn-spkg__intro\">\r\n        Choose the management plan that fits your advertising\r\n        goals. Every package is designed around strategy,\r\n        performance and measurable business growth.\r\n      <\/p>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- =====================================================\r\n         CARDS\r\n    ====================================================== -->\r\n\r\n    <div class=\"arsn-spkg__grid\">\r\n\r\n\r\n      <!-- STARTER -->\r\n\r\n      <article class=\"arsn-spkg__card\">\r\n\r\n        <div class=\"arsn-spkg__card-kicker\">\r\n          For getting started\r\n        <\/div>\r\n\r\n        <h3 class=\"arsn-spkg__card-title\">\r\n          Starter\r\n        <\/h3>\r\n\r\n        <p class=\"arsn-spkg__card-desc\">\r\n          A focused Google Ads management solution for\r\n          businesses ready to start generating qualified leads.\r\n        <\/p>\r\n\r\n\r\n        <div class=\"arsn-spkg__price\">\r\n\r\n          <span class=\"arsn-spkg__price-label\">\r\n            Management fee\r\n          <\/span>\r\n\r\n          <div class=\"arsn-spkg__price-main\">\r\n\r\n            <span class=\"arsn-spkg__price-currency\">\r\n              PKR\r\n            <\/span>\r\n\r\n            <span class=\"arsn-spkg__price-number\">\r\n              40,000\r\n            <\/span>\r\n\r\n            <span class=\"arsn-spkg__price-period\">\r\n              \/ month\r\n            <\/span>\r\n\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div class=\"arsn-spkg__budget\">\r\n\r\n          <span>\r\n            Recommended ad budget\r\n          <\/span>\r\n\r\n          <strong>\r\n            Up to PKR 50,000\r\n          <\/strong>\r\n\r\n        <\/div>\r\n\r\n\r\n        <ul class=\"arsn-spkg__features\">\r\n\r\n          <li>\r\n            Google Ads account setup & structure\r\n          <\/li>\r\n\r\n          <li>\r\n            Keyword & competitor research\r\n          <\/li>\r\n\r\n          <li>\r\n            Campaign management & optimisation\r\n          <\/li>\r\n\r\n          <li>\r\n            Conversion tracking setup\r\n          <\/li>\r\n\r\n          <li>\r\n            Monthly performance reporting\r\n          <\/li>\r\n\r\n        <\/ul>\r\n\r\n\r\n        <button\r\n          type=\"button\"\r\n          class=\"arsn-spkg__btn\"\r\n          data-plan=\"Starter\"\r\n          data-price=\"PKR 40,000\/month\"\r\n        >\r\n          Get Started\r\n        <\/button>\r\n\r\n      <\/article>\r\n\r\n\r\n      <!-- ===================================================\r\n           GROWTH\r\n      ==================================================== -->\r\n\r\n      <article class=\"arsn-spkg__card arsn-spkg__card--popular\">\r\n\r\n        <div class=\"arsn-spkg__popular\">\r\n          Most Popular\r\n        <\/div>\r\n\r\n        <div class=\"arsn-spkg__card-kicker\">\r\n          For growing businesses\r\n        <\/div>\r\n\r\n        <h3 class=\"arsn-spkg__card-title\">\r\n          Growth\r\n        <\/h3>\r\n\r\n        <p class=\"arsn-spkg__card-desc\">\r\n          A complete performance-focused solution for brands\r\n          looking to scale qualified traffic and conversions.\r\n        <\/p>\r\n\r\n\r\n        <div class=\"arsn-spkg__price\">\r\n\r\n          <span class=\"arsn-spkg__price-label\">\r\n            Management fee\r\n          <\/span>\r\n\r\n          <div class=\"arsn-spkg__price-main\">\r\n\r\n            <span class=\"arsn-spkg__price-currency\">\r\n              PKR\r\n            <\/span>\r\n\r\n            <span class=\"arsn-spkg__price-number\">\r\n              70,000\r\n            <\/span>\r\n\r\n            <span class=\"arsn-spkg__price-period\">\r\n              \/ month\r\n            <\/span>\r\n\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div class=\"arsn-spkg__budget\">\r\n\r\n          <span>\r\n            Recommended ad budget\r\n          <\/span>\r\n\r\n          <strong>\r\n            Up to PKR 150,000\r\n          <\/strong>\r\n\r\n        <\/div>\r\n\r\n\r\n        <ul class=\"arsn-spkg__features\">\r\n\r\n          <li>\r\n            Full Google Ads account management\r\n          <\/li>\r\n\r\n          <li>\r\n            Advanced keyword & competitor research\r\n          <\/li>\r\n\r\n          <li>\r\n            Search, Display & remarketing campaigns\r\n          <\/li>\r\n\r\n          <li>\r\n            Conversion tracking & optimisation\r\n          <\/li>\r\n\r\n          <li>\r\n            Landing page & CRO recommendations\r\n          <\/li>\r\n\r\n          <li>\r\n            Detailed monthly reporting\r\n          <\/li>\r\n\r\n        <\/ul>\r\n\r\n\r\n        <button\r\n          type=\"button\"\r\n          class=\"arsn-spkg__btn\"\r\n          data-plan=\"Growth\"\r\n          data-price=\"PKR 70,000\/month\"\r\n        >\r\n          Choose Growth\r\n        <\/button>\r\n\r\n      <\/article>\r\n\r\n\r\n      <!-- ===================================================\r\n           SCALE\r\n      ==================================================== -->\r\n\r\n      <article class=\"arsn-spkg__card\">\r\n\r\n        <div class=\"arsn-spkg__card-kicker\">\r\n          For serious scaling\r\n        <\/div>\r\n\r\n        <h3 class=\"arsn-spkg__card-title\">\r\n          Scale\r\n        <\/h3>\r\n\r\n        <p class=\"arsn-spkg__card-desc\">\r\n          Built for ambitious businesses managing larger\r\n          advertising budgets and aggressive growth targets.\r\n        <\/p>\r\n\r\n\r\n        <div class=\"arsn-spkg__price\">\r\n\r\n          <span class=\"arsn-spkg__price-label\">\r\n            Management fee\r\n          <\/span>\r\n\r\n          <div class=\"arsn-spkg__price-main\">\r\n\r\n            <span class=\"arsn-spkg__price-currency\">\r\n              PKR\r\n            <\/span>\r\n\r\n            <span class=\"arsn-spkg__price-number\">\r\n              110,000\r\n            <\/span>\r\n\r\n            <span class=\"arsn-spkg__price-period\">\r\n              \/ month\r\n            <\/span>\r\n\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n\r\n        <div class=\"arsn-spkg__budget\">\r\n\r\n          <span>\r\n            Recommended ad budget\r\n          <\/span>\r\n\r\n          <strong>\r\n            Up to PKR 300,000\r\n          <\/strong>\r\n\r\n        <\/div>\r\n\r\n\r\n        <ul class=\"arsn-spkg__features\">\r\n\r\n          <li>\r\n            Advanced multi-campaign management\r\n          <\/li>\r\n\r\n          <li>\r\n            Full-funnel Google Ads strategy\r\n          <\/li>\r\n\r\n          <li>\r\n            Remarketing & audience optimisation\r\n          <\/li>\r\n\r\n          <li>\r\n            Advanced conversion tracking\r\n          <\/li>\r\n\r\n          <li>\r\n            Landing page & CRO strategy\r\n          <\/li>\r\n\r\n          <li>\r\n            Priority optimisation & reporting\r\n          <\/li>\r\n\r\n        <\/ul>\r\n\r\n\r\n        <button\r\n          type=\"button\"\r\n          class=\"arsn-spkg__btn\"\r\n          data-plan=\"Scale\"\r\n          data-price=\"PKR 110,000\/month\"\r\n        >\r\n          Talk to ARSN\r\n        <\/button>\r\n\r\n      <\/article>\r\n\r\n    <\/div>\r\n\r\n\r\n    <!-- NOTE -->\r\n\r\n    <p class=\"arsn-spkg__note\">\r\n\r\n      <strong>Need something more specific?<\/strong>\r\n      Custom packages are available for e-commerce,\r\n      larger advertising budgets and complex campaigns\r\n      above PKR 300,000.\r\n\r\n    <\/p>\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n\r\n\r\n<!-- =========================================================\r\n     PREMIUM POPUP\r\n========================================================= -->\r\n\r\n<div\r\n  class=\"arsn-spkg__modal\"\r\n  id=\"arsn-spkg-modal\"\r\n  role=\"dialog\"\r\n  aria-modal=\"true\"\r\n  aria-labelledby=\"arsn-spkg-modal-title\"\r\n  aria-hidden=\"true\"\r\n>\r\n\r\n  <!-- BACKDROP -->\r\n\r\n  <div\r\n    class=\"arsn-spkg__modal-bg\"\r\n    data-close\r\n  ><\/div>\r\n\r\n\r\n  <!-- PANEL -->\r\n\r\n  <div class=\"arsn-spkg__modal-panel\">\r\n\r\n\r\n    <!-- =====================================================\r\n         LEFT PREMIUM SIDE\r\n    ====================================================== -->\r\n\r\n    <aside class=\"arsn-spkg__modal-side\">\r\n\r\n      <div class=\"arsn-spkg__side-grid\"><\/div>\r\n\r\n      <div class=\"arsn-spkg__side-content\">\r\n\r\n\r\n        <div class=\"arsn-spkg__side-brand\">\r\n\r\n          <span class=\"arsn-spkg__side-brand-mark\">\r\n            A\r\n          <\/span>\r\n\r\n          ARSN Digital Media\r\n\r\n        <\/div>\r\n\r\n\r\n        <div class=\"arsn-spkg__side-kicker\">\r\n          Let's Grow\r\n        <\/div>\r\n\r\n\r\n        <h3 class=\"arsn-spkg__side-title\">\r\n\r\n          Turn clicks into\r\n          <em>real customers.<\/em>\r\n\r\n        <\/h3>\r\n\r\n\r\n        <p class=\"arsn-spkg__side-text\">\r\n\r\n          Tell us a little about your business and\r\n          we'll help you build an advertising strategy\r\n          focused on measurable growth.\r\n\r\n        <\/p>\r\n\r\n\r\n        <!-- SELECTED PACKAGE -->\r\n\r\n        <div class=\"arsn-spkg__selected\">\r\n\r\n          <span class=\"arsn-spkg__selected-label\">\r\n            Your selected package\r\n          <\/span>\r\n\r\n          <span\r\n            class=\"arsn-spkg__selected-name\"\r\n            id=\"arsn-spkg-plan-name-side\"\r\n          >\r\n            Your Plan\r\n          <\/span>\r\n\r\n          <span\r\n            class=\"arsn-spkg__selected-price\"\r\n            id=\"arsn-spkg-plan-price-side\"\r\n          >\r\n            \u2014\r\n          <\/span>\r\n\r\n        <\/div>\r\n\r\n\r\n        <ul class=\"arsn-spkg__side-points\">\r\n\r\n          <li>\r\n            Strategy tailored to your business\r\n          <\/li>\r\n\r\n          <li>\r\n            Transparent management pricing\r\n          <\/li>\r\n\r\n          <li>\r\n            Direct WhatsApp support\r\n          <\/li>\r\n\r\n        <\/ul>\r\n\r\n      <\/div>\r\n\r\n    <\/aside>\r\n\r\n\r\n    <!-- =====================================================\r\n         RIGHT FORM\r\n    ====================================================== -->\r\n\r\n    <div class=\"arsn-spkg__modal-main\">\r\n\r\n\r\n      <!-- CLOSE -->\r\n\r\n      <button\r\n        type=\"button\"\r\n        class=\"arsn-spkg__modal-close\"\r\n        aria-label=\"Close form\"\r\n        data-close\r\n      >\r\n        &times;\r\n      <\/button>\r\n\r\n\r\n      <p class=\"arsn-spkg__modal-eyebrow\">\r\n        Get Started\r\n      <\/p>\r\n\r\n\r\n      <h3\r\n        class=\"arsn-spkg__modal-title\"\r\n        id=\"arsn-spkg-modal-title\"\r\n      >\r\n        Let's talk about\r\n        <em id=\"arsn-spkg-plan-label\">\r\n          your plan\r\n        <\/em>\r\n      <\/h3>\r\n\r\n\r\n      <p class=\"arsn-spkg__modal-sub\">\r\n\r\n        Tell us about your business and we'll get\r\n        back to you shortly.\r\n\r\n        <br>\r\n\r\n        <strong>\r\n          Selected:\r\n          <span id=\"arsn-spkg-plan-name\">\r\n            \u2014\r\n          <\/span>\r\n        <\/strong>\r\n\r\n      <\/p>\r\n\r\n\r\n      <!-- FORM -->\r\n\r\n      <form\r\n        class=\"arsn-spkg__modal-form\"\r\n        id=\"arsn-spkg-form\"\r\n        novalidate\r\n      >\r\n\r\n\r\n        <!-- NAME + PHONE -->\r\n\r\n        <div class=\"arsn-spkg__form-row\">\r\n\r\n          <div class=\"arsn-spkg__field\">\r\n\r\n            <label\r\n              class=\"arsn-spkg__label\"\r\n              for=\"arsn-spkg-name\"\r\n            >\r\n              Your Name\r\n            <\/label>\r\n\r\n            <input\r\n              class=\"arsn-spkg__input\"\r\n              type=\"text\"\r\n              id=\"arsn-spkg-name\"\r\n              name=\"name\"\r\n              placeholder=\"Full name\"\r\n              autocomplete=\"name\"\r\n              required\r\n            >\r\n\r\n          <\/div>\r\n\r\n\r\n          <div class=\"arsn-spkg__field\">\r\n\r\n            <label\r\n              class=\"arsn-spkg__label\"\r\n              for=\"arsn-spkg-phone\"\r\n            >\r\n              Phone \/ WhatsApp\r\n            <\/label>\r\n\r\n            <input\r\n              class=\"arsn-spkg__input\"\r\n              type=\"tel\"\r\n              id=\"arsn-spkg-phone\"\r\n              name=\"phone\"\r\n              placeholder=\"+92 3XX XXXXXXX\"\r\n              autocomplete=\"tel\"\r\n              required\r\n            >\r\n\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n\r\n        <!-- EMAIL -->\r\n\r\n        <div class=\"arsn-spkg__field\">\r\n\r\n          <label\r\n            class=\"arsn-spkg__label\"\r\n            for=\"arsn-spkg-email\"\r\n          >\r\n            Email\r\n          <\/label>\r\n\r\n          <input\r\n            class=\"arsn-spkg__input\"\r\n            type=\"email\"\r\n            id=\"arsn-spkg-email\"\r\n            name=\"email\"\r\n            placeholder=\"you@company.com\"\r\n            autocomplete=\"email\"\r\n          >\r\n\r\n        <\/div>\r\n\r\n\r\n        <!-- MESSAGE -->\r\n\r\n        <div class=\"arsn-spkg__field\">\r\n\r\n          <label\r\n            class=\"arsn-spkg__label\"\r\n            for=\"arsn-spkg-msg\"\r\n          >\r\n            Tell us about your business\r\n          <\/label>\r\n\r\n          <textarea\r\n            class=\"arsn-spkg__textarea\"\r\n            id=\"arsn-spkg-msg\"\r\n            name=\"message\"\r\n            placeholder=\"What are you currently advertising, and what result are you looking for?\"\r\n          ><\/textarea>\r\n\r\n        <\/div>\r\n\r\n\r\n        <!-- ACTIONS -->\r\n\r\n        <div class=\"arsn-spkg__modal-actions\">\r\n\r\n\r\n          <a\r\n            class=\"arsn-spkg__modal-btn arsn-spkg__modal-btn--wa\"\r\n            id=\"arsn-spkg-wa\"\r\n            href=\"#\"\r\n            target=\"_blank\"\r\n            rel=\"noopener\"\r\n          >\r\n\r\n            <span\r\n              class=\"arsn-spkg__wa-icon\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n            WhatsApp Us\r\n\r\n          <\/a>\r\n\r\n\r\n          <button\r\n            type=\"submit\"\r\n            class=\"arsn-spkg__modal-btn arsn-spkg__modal-btn--submit\"\r\n          >\r\n\r\n            Send Request\r\n\r\n          <\/button>\r\n\r\n\r\n        <\/div>\r\n\r\n\r\n        <!-- DIRECT PHONE -->\r\n\r\n        <p class=\"arsn-spkg__modal-foot\">\r\n\r\n          Prefer to speak directly?\r\n\r\n          <a href=\"tel:+923373332776\">\r\n            +92 337 3332776\r\n          <\/a>\r\n\r\n        <\/p>\r\n\r\n      <\/form>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n<!-- =========================================================\r\n     JAVASCRIPT\r\n========================================================= -->\r\n\r\n<script>\r\n(function(){\r\n\r\n  var WHATSAPP_NUMBER = '923373332776';\r\n\r\n  var modal =\r\n    document.getElementById(\r\n      'arsn-spkg-modal'\r\n    );\r\n\r\n  if(!modal) return;\r\n\r\n\r\n  var planLabel =\r\n    document.getElementById(\r\n      'arsn-spkg-plan-label'\r\n    );\r\n\r\n  var planName =\r\n    document.getElementById(\r\n      'arsn-spkg-plan-name'\r\n    );\r\n\r\n  var sidePlanName =\r\n    document.getElementById(\r\n      'arsn-spkg-plan-name-side'\r\n    );\r\n\r\n  var sidePlanPrice =\r\n    document.getElementById(\r\n      'arsn-spkg-plan-price-side'\r\n    );\r\n\r\n  var waLink =\r\n    document.getElementById(\r\n      'arsn-spkg-wa'\r\n    );\r\n\r\n  var form =\r\n    document.getElementById(\r\n      'arsn-spkg-form'\r\n    );\r\n\r\n  var inputName =\r\n    document.getElementById(\r\n      'arsn-spkg-name'\r\n    );\r\n\r\n  var inputPh =\r\n    document.getElementById(\r\n      'arsn-spkg-phone'\r\n    );\r\n\r\n  var inputEm =\r\n    document.getElementById(\r\n      'arsn-spkg-email'\r\n    );\r\n\r\n  var inputMsg =\r\n    document.getElementById(\r\n      'arsn-spkg-msg'\r\n    );\r\n\r\n\r\n  var currentPlan = '';\r\n  var currentPrice = '';\r\n  var lastFocus = null;\r\n\r\n\r\n  \/* =====================================================\r\n     OPEN MODAL\r\n  ===================================================== *\/\r\n\r\n  function openModal(plan,price,trigger){\r\n\r\n    currentPlan =\r\n      plan || 'your plan';\r\n\r\n    currentPrice =\r\n      price || '';\r\n\r\n    lastFocus =\r\n      trigger || null;\r\n\r\n\r\n    if(planLabel){\r\n      planLabel.textContent =\r\n        currentPlan;\r\n    }\r\n\r\n\r\n    if(planName){\r\n      planName.textContent =\r\n        currentPlan +\r\n        (\r\n          currentPrice\r\n            ? ' \u2014 ' + currentPrice\r\n            : ''\r\n        );\r\n    }\r\n\r\n\r\n    if(sidePlanName){\r\n      sidePlanName.textContent =\r\n        currentPlan;\r\n    }\r\n\r\n\r\n    if(sidePlanPrice){\r\n      sidePlanPrice.textContent =\r\n        currentPrice ||\r\n        'Custom package';\r\n    }\r\n\r\n\r\n    modal.classList.add(\r\n      'is-open'\r\n    );\r\n\r\n    modal.setAttribute(\r\n      'aria-hidden',\r\n      'false'\r\n    );\r\n\r\n    document.body.classList.add(\r\n      'arsn-spkg-lock'\r\n    );\r\n\r\n\r\n    updateWhatsApp();\r\n\r\n\r\n    setTimeout(function(){\r\n\r\n      if(inputName){\r\n        inputName.focus();\r\n      }\r\n\r\n    },100);\r\n\r\n  }\r\n\r\n\r\n  \/* =====================================================\r\n     CLOSE\r\n  ===================================================== *\/\r\n\r\n  function closeModal(){\r\n\r\n    modal.classList.remove(\r\n      'is-open'\r\n    );\r\n\r\n    modal.setAttribute(\r\n      'aria-hidden',\r\n      'true'\r\n    );\r\n\r\n    document.body.classList.remove(\r\n      'arsn-spkg-lock'\r\n    );\r\n\r\n\r\n    if(\r\n      lastFocus &&\r\n      typeof lastFocus.focus === 'function'\r\n    ){\r\n\r\n      lastFocus.focus();\r\n\r\n    }\r\n\r\n  }\r\n\r\n\r\n  \/* =====================================================\r\n     WHATSAPP URL\r\n  ===================================================== *\/\r\n\r\n  function updateWhatsApp(){\r\n\r\n    var name =\r\n      inputName &&\r\n      inputName.value\r\n        ? inputName.value.trim()\r\n        : '';\r\n\r\n    var phone =\r\n      inputPh &&\r\n      inputPh.value\r\n        ? inputPh.value.trim()\r\n        : '';\r\n\r\n    var email =\r\n      inputEm &&\r\n      inputEm.value\r\n        ? inputEm.value.trim()\r\n        : '';\r\n\r\n    var message =\r\n      inputMsg &&\r\n      inputMsg.value\r\n        ? inputMsg.value.trim()\r\n        : '';\r\n\r\n\r\n    var text =\r\n      'Hi ARSN Digital Media, I would like to enquire about the ' +\r\n      currentPlan +\r\n      ' package' +\r\n      (\r\n        currentPrice\r\n          ? ' (' + currentPrice + ')'\r\n          : ''\r\n      ) +\r\n      '.';\r\n\r\n\r\n    if(name){\r\n      text +=\r\n        '\\n\\nName: ' +\r\n        name;\r\n    }\r\n\r\n\r\n    if(phone){\r\n      text +=\r\n        '\\nPhone: ' +\r\n        phone;\r\n    }\r\n\r\n\r\n    if(email){\r\n      text +=\r\n        '\\nEmail: ' +\r\n        email;\r\n    }\r\n\r\n\r\n    if(message){\r\n      text +=\r\n        '\\n\\nMessage: ' +\r\n        message;\r\n    }\r\n\r\n\r\n    var url =\r\n      'https:\/\/wa.me\/' +\r\n      WHATSAPP_NUMBER +\r\n      '?text=' +\r\n      encodeURIComponent(text);\r\n\r\n\r\n    if(waLink){\r\n\r\n      waLink.href = url;\r\n\r\n    }\r\n\r\n  }\r\n\r\n\r\n  \/* =====================================================\r\n     PRICING BUTTONS\r\n  ===================================================== *\/\r\n\r\n  var triggers =\r\n    document.querySelectorAll(\r\n      '.arsn-spkg__btn[data-plan]'\r\n    );\r\n\r\n\r\n  for(\r\n    var i = 0;\r\n    i < triggers.length;\r\n    i++\r\n  ){\r\n\r\n    triggers[i].addEventListener(\r\n      'click',\r\n      function(){\r\n\r\n        openModal(\r\n          this.getAttribute(\r\n            'data-plan'\r\n          ),\r\n          this.getAttribute(\r\n            'data-price'\r\n          ),\r\n          this\r\n        );\r\n\r\n      }\r\n    );\r\n\r\n  }\r\n\r\n\r\n  \/* =====================================================\r\n     CLOSE BUTTONS\r\n  ===================================================== *\/\r\n\r\n  var closers =\r\n    modal.querySelectorAll(\r\n      '[data-close]'\r\n    );\r\n\r\n\r\n  for(\r\n    var j = 0;\r\n    j < closers.length;\r\n    j++\r\n  ){\r\n\r\n    closers[j].addEventListener(\r\n      'click',\r\n      closeModal\r\n    );\r\n\r\n  }\r\n\r\n\r\n  \/* =====================================================\r\n     ESCAPE\r\n  ===================================================== *\/\r\n\r\n  document.addEventListener(\r\n    'keydown',\r\n    function(e){\r\n\r\n      if(\r\n        e.key === 'Escape' &&\r\n        modal.classList.contains(\r\n          'is-open'\r\n        )\r\n      ){\r\n\r\n        closeModal();\r\n\r\n      }\r\n\r\n    }\r\n  );\r\n\r\n\r\n  \/* =====================================================\r\n     LIVE WHATSAPP UPDATE\r\n  ===================================================== *\/\r\n\r\n  var fields = [\r\n    inputName,\r\n    inputPh,\r\n    inputEm,\r\n    inputMsg\r\n  ];\r\n\r\n\r\n  for(\r\n    var k = 0;\r\n    k < fields.length;\r\n    k++\r\n  ){\r\n\r\n    if(fields[k]){\r\n\r\n      fields[k].addEventListener(\r\n        'input',\r\n        updateWhatsApp\r\n      );\r\n\r\n    }\r\n\r\n  }\r\n\r\n\r\n  \/* =====================================================\r\n     FORM SUBMIT\r\n  ===================================================== *\/\r\n\r\n  if(form){\r\n\r\n    form.addEventListener(\r\n      'submit',\r\n      function(e){\r\n\r\n        e.preventDefault();\r\n\r\n\r\n        var name =\r\n          inputName\r\n            ? inputName.value.trim()\r\n            : '';\r\n\r\n        var phone =\r\n          inputPh\r\n            ? inputPh.value.trim()\r\n            : '';\r\n\r\n\r\n        if(!name){\r\n\r\n          inputName.focus();\r\n\r\n          return;\r\n\r\n        }\r\n\r\n\r\n        if(!phone){\r\n\r\n          inputPh.focus();\r\n\r\n          return;\r\n\r\n        }\r\n\r\n\r\n        updateWhatsApp();\r\n\r\n\r\n        var url =\r\n          waLink\r\n            ? waLink.href\r\n            : '#';\r\n\r\n\r\n        if(\r\n          url &&\r\n          url !== '#'\r\n        ){\r\n\r\n          window.open(\r\n            url,\r\n            '_blank'\r\n          );\r\n\r\n        }\r\n\r\n\r\n        closeModal();\r\n\r\n      }\r\n    );\r\n\r\n  }\r\n\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb42125 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"bb42125\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b14045 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"5b14045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 Karachi Coverage\r\n   ========================================================= *\/\r\n.arsn-shub{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#F2EDE8; --bg-alt:#EAE2DA; --surface:#FFFFFF; --line:#E0D6CC;\r\n  --shadow:0 4px 24px rgba(23,16,9,.06); --r-card:20px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  background:var(--bg); color:var(--ink); font-family:var(--font);\r\n  padding:clamp(60px,6.5vw,104px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n.arsn-shub .arsn-shub__title{color:var(--ink);}\r\n.arsn-shub .arsn-shub__title em{color:var(--orange); font-style:normal;}\r\n\r\n.arsn-shub__inner{width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-shub__head{max-width:860px; margin:0 0 clamp(30px,3.4vw,46px);}\r\n.arsn-shub__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange-deep);\r\n}\r\n.arsn-shub__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-shub__title{margin:0 0 16px; font-size:clamp(1.95rem,3.7vw,3rem); line-height:1.1; letter-spacing:-.025em; font-weight:800;}\r\n.arsn-shub__statement{margin:0; max-width:54ch; font-family:var(--font-display); font-size:clamp(1.08rem,1.5vw,1.34rem); line-height:1.55;}\r\n\r\n.arsn-shub__grid{display:grid; grid-template-columns:1fr 1fr; gap:clamp(26px,3.4vw,56px); align-items:stretch;}\r\n.arsn-shub__col{display:flex; flex-direction:column; gap:18px;}\r\n.arsn-shub__p{margin:0 0 18px; max-width:64ch; font-size:1rem; line-height:1.78; color:var(--body);}\r\n.arsn-shub__p:last-child{margin-bottom:0;}\r\n.arsn-shub__p strong{color:var(--ink); font-weight:700;}\r\n\r\n.arsn-shub__block{\r\n  flex:1; display:flex; flex-direction:column; justify-content:center;\r\n  background:var(--surface); border:1px solid var(--line); border-radius:var(--r-card);\r\n  padding:clamp(24px,2.6vw,34px); box-shadow:var(--shadow);\r\n}\r\n.arsn-shub__blabel{margin:0 0 14px; font-size:.74rem; font-weight:800; letter-spacing:.14em; text-transform:uppercase; color:var(--orange-deep);}\r\n.arsn-shub__chips{display:flex; flex-wrap:wrap; gap:9px; margin:0; padding:0; list-style:none;}\r\n.arsn-shub__chips li{\r\n  padding:9px 15px; border-radius:999px; font-size:.85rem; font-weight:600;\r\n  background:var(--bg); color:var(--body); transition:background .25s ease, color .25s ease;\r\n}\r\n.arsn-shub__chips li:hover{background:rgba(245,103,22,.12); color:var(--orange-deep);}\r\n.arsn-shub__contact{\r\n  flex:1; display:flex; flex-direction:column; justify-content:center;\r\n  background:var(--ink); color:#FAF7F4; border-radius:var(--r-card); padding:clamp(24px,2.6vw,34px);\r\n}\r\n.arsn-shub__clabel{margin:0 0 14px; font-size:.74rem; font-weight:800; letter-spacing:.14em; text-transform:uppercase; color:var(--orange);}\r\n.arsn-shub__caddr{margin:0 0 14px; font-size:.98rem; line-height:1.7; color:rgba(250,247,244,.78);}\r\n.arsn-shub__cphone{margin:0; font-size:1.3rem; font-weight:800; letter-spacing:-.02em;}\r\n.arsn-shub__cphone a{color:#FAF7F4; text-decoration:none; border-bottom:2px solid rgba(245,103,22,.6);}\r\n.arsn-shub__cphone a:hover{color:var(--orange);}\r\n\r\n@media (max-width:960px){ .arsn-shub__grid{grid-template-columns:1fr; gap:22px;} .arsn-shub__block,.arsn-shub__contact{justify-content:flex-start;} }\r\n@media (max-width:560px){ .arsn-shub{padding:52px 0;} }\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-shub [data-rv]{animation:arsn-shub-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  .arsn-shub [data-rv=\"2\"]{animation-range:entry 0% cover 28%;}\r\n  @keyframes arsn-shub-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-shub [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-shub\" aria-labelledby=\"arsn-shub-title\">\r\n  <div class=\"arsn-shub__inner\">\r\n\r\n    <header class=\"arsn-shub__head\" data-rv=\"1\">\r\n      <p class=\"arsn-shub__eyebrow\">Karachi Coverage<\/p>\r\n      <h2 class=\"arsn-shub__title\" id=\"arsn-shub-title\">Trusted paid search across <em>Karachi, Sindh and Pakistan<\/em><\/h2>\r\n      <p class=\"arsn-shub__statement\">\r\n        Our team is Karachi-based. Our office is in Karachi. Every campaign is handled in-house \u2014 no\r\n        outsourcing, no white-label handoffs.\r\n      <\/p>\r\n    <\/header>\r\n\r\n    <div class=\"arsn-shub__grid\">\r\n\r\n      <div class=\"arsn-shub__col\" data-rv=\"1\">\r\n        <div>\r\n          <p class=\"arsn-shub__p\">\r\n            Since 2017 we have managed Google Ads campaigns for startups establishing their first paid search\r\n            presence on lean budgets, and for established brands scaling to multi-platform performance\r\n            marketing across Google, Meta, and YouTube simultaneously.\r\n          <\/p>\r\n          <p class=\"arsn-shub__p\">\r\n            <strong>That local presence matters.<\/strong> We understand the Karachi market, local search\r\n            behaviour, the seasonal patterns that affect CPC in this city, and the consumer intent signals\r\n            that differ between a DHA searcher and a North Karachi searcher \u2014 market intelligence built from\r\n            eight years of operating here, and something no agency headquartered elsewhere can replicate.\r\n          <\/p>\r\n          <p class=\"arsn-shub__p\">\r\n            If you are looking for a pay per click agency near you that has operated continuously since 2017,\r\n            holds a verified 4.7\/5 Google rating across 33 reviews, and is managed by a Google Ads Certified\r\n            professional with 10+ years of experience \u2014 you have found it.\r\n          <\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n      <div class=\"arsn-shub__col\" data-rv=\"2\">\r\n        <div class=\"arsn-shub__block\">\r\n          <p class=\"arsn-shub__blabel\">Areas we serve<\/p>\r\n          <ul class=\"arsn-shub__chips\">\r\n            <li>DHA<\/li><li>Clifton<\/li><li>PECHS<\/li><li>Gulshan-e-Iqbal<\/li>\r\n            <li>Federal B Area<\/li><li>North Nazimabad<\/li><li>Saddar<\/li><li>SITE<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n\r\n        <div class=\"arsn-shub__contact\">\r\n          <p class=\"arsn-shub__clabel\">Our office<\/p>\r\n          <p class=\"arsn-shub__caddr\">\r\n            B-54 (Ground Floor), Roshan Bagh Society, Federal B Area,<br>\r\n            Al Noor Society Block 19, Gulberg Town, Karachi &mdash; 75500\r\n          <\/p>\r\n          <p class=\"arsn-shub__cphone\"><a href=\"tel:+923322353107\">0332 2353107<\/a><\/p>\r\n        <\/div>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41b5ecf e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"41b5ecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18492a2 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"18492a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\r\n\/* =========================================================\r\n   ARSN \u2014 SEM FAQ\r\n   STICKY LEFT + SCROLLING FAQ RIGHT\r\n   Native details accordion \u2014 NO JS\r\n========================================================= *\/\r\n\r\n.arsn-sfaq{\r\n  --ink:#171009;\r\n  --body:#6B5D52;\r\n  --meta:#8A7D72;\r\n\r\n  --orange:#F56716;\r\n  --orange-deep:#C24A08;\r\n\r\n  --bg:#FAF7F4;\r\n  --surface:#FFFFFF;\r\n  --line:#E5DDD5;\r\n\r\n  --shadow:0 4px 24px rgba(23,16,9,.06);\r\n\r\n  --r-card:20px;\r\n  --r-sm:12px;\r\n\r\n  --font:'Satoshi','Plus Jakarta Sans',\r\n         -apple-system,BlinkMacSystemFont,\r\n         'Segoe UI',sans-serif;\r\n\r\n  position:relative;\r\n\r\n  overflow:visible;\r\n\r\n  background:var(--bg);\r\n  color:var(--ink);\r\n\r\n  font-family:var(--font);\r\n\r\n  padding:\r\n    clamp(70px,7vw,110px)\r\n    0;\r\n\r\n  -webkit-font-smoothing:antialiased;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   RESET\r\n========================================================= *\/\r\n\r\n.arsn-sfaq *,\r\n.arsn-sfaq *::before,\r\n.arsn-sfaq *::after{\r\n  box-sizing:border-box;\r\n}\r\n\r\n.arsn-sfaq .arsn-sfaq__title{\r\n  color:var(--ink);\r\n}\r\n\r\n.arsn-sfaq .arsn-sfaq__title em{\r\n  color:var(--orange);\r\n  font-style:normal;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   BACKGROUND GLOW\r\n========================================================= *\/\r\n\r\n.arsn-sfaq::before{\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  top:-260px;\r\n  left:-200px;\r\n\r\n  width:700px;\r\n  height:700px;\r\n\r\n  background:\r\n    radial-gradient(\r\n      circle,\r\n      rgba(245,103,22,.10) 0%,\r\n      rgba(245,103,22,0) 68%\r\n    );\r\n\r\n  pointer-events:none;\r\n}\r\n\r\n.arsn-sfaq::after{\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  right:-250px;\r\n  bottom:-300px;\r\n\r\n  width:650px;\r\n  height:650px;\r\n\r\n  background:\r\n    radial-gradient(\r\n      circle,\r\n      rgba(245,103,22,.055) 0%,\r\n      rgba(245,103,22,0) 68%\r\n    );\r\n\r\n  pointer-events:none;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   MAIN WIDTH\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__inner{\r\n  position:relative;\r\n  z-index:2;\r\n\r\n  width:min(1240px,92vw);\r\n\r\n  margin:0 auto;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   MAIN GRID\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__grid{\r\n\r\n  display:grid;\r\n\r\n  grid-template-columns:\r\n    minmax(280px,.72fr)\r\n    minmax(0,1.28fr);\r\n\r\n  gap:clamp(45px,6vw,90px);\r\n\r\n  align-items:start;\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   LEFT SIDE \u2014 STICKY\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__aside{\r\n\r\n  position:sticky;\r\n\r\n  top:90px;\r\n\r\n  align-self:start;\r\n\r\n  height:max-content;\r\n\r\n  z-index:5;\r\n\r\n}\r\n\r\n\r\n\/*\r\n   Extra inner wrapper gives the sticky area\r\n   a clean visual position.\r\n*\/\r\n\r\n.arsn-sfaq__aside-inner{\r\n  position:relative;\r\n\r\n  max-width:410px;\r\n\r\n  padding:\r\n    8px\r\n    0\r\n    20px;\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   STICKY SIDE DECORATION\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__aside-inner::before{\r\n\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  left:-22px;\r\n  top:0;\r\n\r\n  width:3px;\r\n  height:100px;\r\n\r\n  border-radius:10px;\r\n\r\n  background:\r\n    linear-gradient(\r\n      to bottom,\r\n      var(--orange),\r\n      rgba(245,103,22,0)\r\n    );\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   EYEBROW\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__eyebrow{\r\n\r\n  display:flex;\r\n\r\n  align-items:center;\r\n\r\n  gap:14px;\r\n\r\n  margin:0 0 20px;\r\n\r\n  font-size:.74rem;\r\n\r\n  font-weight:700;\r\n\r\n  letter-spacing:.16em;\r\n\r\n  text-transform:uppercase;\r\n\r\n  color:var(--orange-deep);\r\n\r\n}\r\n\r\n.arsn-sfaq__eyebrow::before{\r\n\r\n  content:\"\";\r\n\r\n  width:34px;\r\n  height:2px;\r\n\r\n  flex:none;\r\n\r\n  background:var(--orange);\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   TITLE\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__title{\r\n\r\n  margin:0 0 18px;\r\n\r\n  font-size:\r\n    clamp(\r\n      2rem,\r\n      3.5vw,\r\n      3rem\r\n    );\r\n\r\n  line-height:1.08;\r\n\r\n  letter-spacing:-.035em;\r\n\r\n  font-weight:800;\r\n\r\n}\r\n\r\n.arsn-sfaq__title em{\r\n\r\n  color:var(--orange);\r\n\r\n  font-style:normal;\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   INTRO\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__intro{\r\n\r\n  max-width:43ch;\r\n\r\n  margin:0 0 26px;\r\n\r\n  font-size:1rem;\r\n\r\n  line-height:1.78;\r\n\r\n  color:var(--body);\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   CTA\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__cta{\r\n\r\n  display:inline-flex;\r\n\r\n  align-items:center;\r\n\r\n  justify-content:center;\r\n\r\n  gap:11px;\r\n\r\n  padding:15px 25px;\r\n\r\n  border-radius:var(--r-sm);\r\n\r\n  background:\r\n    linear-gradient(\r\n      135deg,\r\n      var(--orange) 0%,\r\n      var(--orange-deep) 100%\r\n    );\r\n\r\n  color:#fff;\r\n\r\n  font-size:.94rem;\r\n\r\n  font-weight:700;\r\n\r\n  text-decoration:none;\r\n\r\n  box-shadow:\r\n    0 10px 24px\r\n    rgba(245,103,22,.25);\r\n\r\n  transition:\r\n    transform .25s ease,\r\n    box-shadow .25s ease;\r\n\r\n}\r\n\r\n.arsn-sfaq__cta:hover{\r\n\r\n  transform:translateY(-3px);\r\n\r\n  box-shadow:\r\n    0 15px 32px\r\n    rgba(245,103,22,.30);\r\n\r\n}\r\n\r\n.arsn-sfaq__cta:focus-visible{\r\n\r\n  outline:3px solid var(--orange-deep);\r\n\r\n  outline-offset:3px;\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   ARROW\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__arrow{\r\n\r\n  display:inline-block;\r\n\r\n  position:relative;\r\n\r\n  width:16px;\r\n  height:16px;\r\n\r\n  flex:none;\r\n\r\n  transition:\r\n    transform .25s ease;\r\n\r\n}\r\n\r\n.arsn-sfaq__arrow::before{\r\n\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  left:0;\r\n  top:50%;\r\n\r\n  width:14px;\r\n  height:2px;\r\n\r\n  background:currentColor;\r\n\r\n  transform:\r\n    translateY(-50%);\r\n\r\n  border-radius:2px;\r\n\r\n}\r\n\r\n.arsn-sfaq__arrow::after{\r\n\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  right:1px;\r\n  top:50%;\r\n\r\n  width:7px;\r\n  height:7px;\r\n\r\n  border-top:2px solid currentColor;\r\n  border-right:2px solid currentColor;\r\n\r\n  transform:\r\n    translateY(-50%)\r\n    rotate(45deg);\r\n\r\n}\r\n\r\n.arsn-sfaq__cta:hover\r\n.arsn-sfaq__arrow{\r\n\r\n  transform:translateX(4px);\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   RIGHT FAQ LIST\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__list{\r\n\r\n  display:flex;\r\n\r\n  flex-direction:column;\r\n\r\n  gap:14px;\r\n\r\n  min-width:0;\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   FAQ CARD\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__item{\r\n\r\n  overflow:hidden;\r\n\r\n  background:var(--surface);\r\n\r\n  border:\r\n    1px solid\r\n    var(--line);\r\n\r\n  border-radius:var(--r-card);\r\n\r\n  box-shadow:var(--shadow);\r\n\r\n  transition:\r\n    border-color .25s ease,\r\n    box-shadow .25s ease,\r\n    transform .25s ease;\r\n\r\n}\r\n\r\n.arsn-sfaq__item:hover{\r\n\r\n  border-color:#D8CCC3;\r\n\r\n  box-shadow:\r\n    0 10px 30px\r\n    rgba(23,16,9,.075);\r\n\r\n}\r\n\r\n.arsn-sfaq__item[open]{\r\n\r\n  border-color:\r\n    rgba(245,103,22,.38);\r\n\r\n  box-shadow:\r\n    0 16px 40px\r\n    rgba(23,16,9,.10);\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   QUESTION\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__q{\r\n\r\n  display:flex;\r\n\r\n  align-items:flex-start;\r\n\r\n  gap:16px;\r\n\r\n  cursor:pointer;\r\n\r\n  list-style:none;\r\n\r\n  padding:\r\n    clamp(20px,2vw,27px)\r\n    clamp(20px,2.2vw,30px);\r\n\r\n  color:var(--ink);\r\n\r\n  font-size:\r\n    clamp(\r\n      1rem,\r\n      1.25vw,\r\n      1.12rem\r\n    );\r\n\r\n  font-weight:700;\r\n\r\n  letter-spacing:-.01em;\r\n\r\n  line-height:1.45;\r\n\r\n}\r\n\r\n.arsn-sfaq__q::-webkit-details-marker{\r\n\r\n  display:none;\r\n\r\n}\r\n\r\n.arsn-sfaq__q:focus-visible{\r\n\r\n  outline:3px solid var(--orange);\r\n\r\n  outline-offset:-3px;\r\n\r\n  border-radius:var(--r-card);\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   PLUS ICON\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__ic{\r\n\r\n  margin-left:auto;\r\n\r\n  flex:none;\r\n\r\n  position:relative;\r\n\r\n  width:31px;\r\n  height:31px;\r\n\r\n  border-radius:50%;\r\n\r\n  background:\r\n    rgba(245,103,22,.10);\r\n\r\n  transition:\r\n    background .25s ease,\r\n    transform .3s ease;\r\n\r\n}\r\n\r\n.arsn-sfaq__ic::before,\r\n.arsn-sfaq__ic::after{\r\n\r\n  content:\"\";\r\n\r\n  position:absolute;\r\n\r\n  left:50%;\r\n  top:50%;\r\n\r\n  background:\r\n    var(--orange-deep);\r\n\r\n  border-radius:2px;\r\n\r\n  transform:\r\n    translate(-50%,-50%);\r\n\r\n  transition:\r\n    opacity .25s ease,\r\n    background .25s ease;\r\n\r\n}\r\n\r\n.arsn-sfaq__ic::before{\r\n\r\n  width:12px;\r\n  height:2px;\r\n\r\n}\r\n\r\n.arsn-sfaq__ic::after{\r\n\r\n  width:2px;\r\n  height:12px;\r\n\r\n}\r\n\r\n\r\n\/* OPEN *\/\r\n\r\n.arsn-sfaq__item[open]\r\n.arsn-sfaq__ic{\r\n\r\n  background:\r\n    var(--orange);\r\n\r\n  transform:rotate(180deg);\r\n\r\n}\r\n\r\n.arsn-sfaq__item[open]\r\n.arsn-sfaq__ic::before{\r\n\r\n  background:#fff;\r\n\r\n}\r\n\r\n.arsn-sfaq__item[open]\r\n.arsn-sfaq__ic::after{\r\n\r\n  opacity:0;\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   ANSWER\r\n========================================================= *\/\r\n\r\n.arsn-sfaq__a{\r\n\r\n  padding:\r\n    0\r\n    clamp(20px,2.2vw,30px)\r\n    clamp(24px,2.3vw,30px);\r\n\r\n  max-width:74ch;\r\n\r\n  font-size:.98rem;\r\n\r\n  line-height:1.8;\r\n\r\n  color:var(--body);\r\n\r\n}\r\n\r\n.arsn-sfaq__a p{\r\n\r\n  margin:\r\n    0 0 14px;\r\n\r\n}\r\n\r\n.arsn-sfaq__a p:last-child{\r\n\r\n  margin-bottom:0;\r\n\r\n}\r\n\r\n.arsn-sfaq__a strong{\r\n\r\n  color:var(--ink);\r\n\r\n  font-weight:700;\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   RESPONSIVE\r\n========================================================= *\/\r\n\r\n\r\n\/*\r\n   At tablet width the two-column layout\r\n   becomes normal stacked layout.\r\n*\/\r\n\r\n@media(max-width:960px){\r\n\r\n  .arsn-sfaq__grid{\r\n\r\n    grid-template-columns:1fr;\r\n\r\n    gap:38px;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__aside{\r\n\r\n    position:relative;\r\n\r\n    top:auto;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__aside-inner{\r\n\r\n    max-width:700px;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__aside-inner::before{\r\n\r\n    display:none;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__intro{\r\n\r\n    max-width:62ch;\r\n\r\n  }\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   MOBILE\r\n========================================================= *\/\r\n\r\n@media(max-width:560px){\r\n\r\n  .arsn-sfaq{\r\n\r\n    padding:\r\n      55px\r\n      0;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__inner{\r\n\r\n    width:\r\n      min(92vw,100%);\r\n\r\n  }\r\n\r\n  .arsn-sfaq__grid{\r\n\r\n    gap:30px;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__title{\r\n\r\n    font-size:2rem;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__intro{\r\n\r\n    font-size:.94rem;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__cta{\r\n\r\n    width:100%;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__list{\r\n\r\n    gap:10px;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__item{\r\n\r\n    border-radius:16px;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__q{\r\n\r\n    padding:\r\n      19px\r\n      17px;\r\n\r\n    gap:12px;\r\n\r\n    font-size:.94rem;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__ic{\r\n\r\n    width:28px;\r\n    height:28px;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__a{\r\n\r\n    padding:\r\n      0\r\n      17px\r\n      21px;\r\n\r\n    font-size:.91rem;\r\n\r\n    line-height:1.72;\r\n\r\n  }\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   VIEW ANIMATION\r\n========================================================= *\/\r\n\r\n@supports (animation-timeline:view()){\r\n\r\n  .arsn-sfaq [data-rv]{\r\n\r\n    animation:\r\n      arsn-sfaq-rise\r\n      both;\r\n\r\n    animation-timeline:view();\r\n\r\n    animation-range:\r\n      entry 0%\r\n      cover 20%;\r\n\r\n  }\r\n\r\n  @keyframes arsn-sfaq-rise{\r\n\r\n    from{\r\n\r\n      opacity:0;\r\n\r\n      transform:\r\n        translateY(20px);\r\n\r\n    }\r\n\r\n    to{\r\n\r\n      opacity:1;\r\n\r\n      transform:none;\r\n\r\n    }\r\n\r\n  }\r\n\r\n}\r\n\r\n\r\n\/* =========================================================\r\n   REDUCED MOTION\r\n========================================================= *\/\r\n\r\n@media(prefers-reduced-motion:reduce){\r\n\r\n  .arsn-sfaq [data-rv]{\r\n\r\n    animation:none;\r\n\r\n    opacity:1;\r\n\r\n    transform:none;\r\n\r\n  }\r\n\r\n  .arsn-sfaq__cta,\r\n  .arsn-sfaq__arrow,\r\n  .arsn-sfaq__ic{\r\n\r\n    transition:none;\r\n\r\n  }\r\n\r\n}\r\n\r\n<\/style>\r\n\r\n\r\n<section\r\n  class=\"arsn-sfaq\"\r\n  id=\"faq\"\r\n  aria-labelledby=\"arsn-sfaq-title\"\r\n>\r\n\r\n  <div class=\"arsn-sfaq__inner\">\r\n\r\n    <div class=\"arsn-sfaq__grid\">\r\n\r\n\r\n      <!-- =================================================\r\n           LEFT STICKY CONTENT\r\n      ================================================== -->\r\n\r\n      <aside\r\n        class=\"arsn-sfaq__aside\"\r\n        data-rv\r\n      >\r\n\r\n        <div class=\"arsn-sfaq__aside-inner\">\r\n\r\n          <p class=\"arsn-sfaq__eyebrow\">\r\n            FAQ\r\n          <\/p>\r\n\r\n          <h2\r\n            class=\"arsn-sfaq__title\"\r\n            id=\"arsn-sfaq-title\"\r\n          >\r\n            Frequently asked\r\n            <em>questions<\/em>\r\n          <\/h2>\r\n\r\n          <p class=\"arsn-sfaq__intro\">\r\n            What businesses ask us most before committing\r\n            budget to paid search. If yours isn't here,\r\n            ask it on the call \u2014 we answer plainly.\r\n          <\/p>\r\n\r\n          <a\r\n            class=\"arsn-sfaq__cta\"\r\n            href=\"#contact\"\r\n          >\r\n            Ask Us Directly\r\n\r\n            <span\r\n              class=\"arsn-sfaq__arrow\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n          <\/a>\r\n\r\n        <\/div>\r\n\r\n      <\/aside>\r\n\r\n\r\n      <!-- =================================================\r\n           RIGHT SCROLLING FAQS\r\n      ================================================== -->\r\n\r\n      <div class=\"arsn-sfaq__list\">\r\n\r\n\r\n        <!-- FAQ 1 -->\r\n\r\n        <details\r\n          class=\"arsn-sfaq__item\"\r\n          name=\"arsn-sem-faq\"\r\n          data-rv\r\n          open\r\n        >\r\n\r\n          <summary class=\"arsn-sfaq__q\">\r\n\r\n            How much does Google Ads management cost in Karachi?\r\n\r\n            <span\r\n              class=\"arsn-sfaq__ic\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n          <\/summary>\r\n\r\n          <div class=\"arsn-sfaq__a\">\r\n\r\n            <p>\r\n              Packages start from PKR 40,000 per month for\r\n              a single campaign type including keyword research,\r\n              ad copy creation, conversion tracking, and\r\n              monthly reporting. Growth and Scale are\r\n              PKR 70,000 and PKR 110,000 per month respectively.\r\n            <\/p>\r\n\r\n            <p>\r\n              <strong>\r\n                Ad spend is a separate cost billed directly\r\n                to your Google Ads account\r\n              <\/strong>\r\n              \u2014 the management fee covers campaign strategy,\r\n              build, and ongoing optimisation. Custom packages\r\n              are available for e-commerce brands and for\r\n              monthly ad budgets above PKR 300,000.\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n        <\/details>\r\n\r\n\r\n        <!-- FAQ 2 -->\r\n\r\n        <details\r\n          class=\"arsn-sfaq__item\"\r\n          name=\"arsn-sem-faq\"\r\n          data-rv\r\n        >\r\n\r\n          <summary class=\"arsn-sfaq__q\">\r\n\r\n            How quickly will I see results from PPC advertising?\r\n\r\n            <span\r\n              class=\"arsn-sfaq__ic\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n          <\/summary>\r\n\r\n          <div class=\"arsn-sfaq__a\">\r\n\r\n            <p>\r\n              Properly structured and tracked campaigns\r\n              typically show measurable performance data\r\n              within the first two to four weeks. Initial\r\n              results inform bidding and keyword optimisation\r\n              in month one.\r\n            <\/p>\r\n\r\n            <p>\r\n              Most accounts reach a stable, improving baseline\r\n              by the end of month two or three, as the bidding\r\n              algorithm accumulates conversion data and the\r\n              optimisation cycle removes underperforming elements.\r\n              <strong>\r\n                We set realistic expectations at the start\r\n                and report against agreed KPIs monthly.\r\n              <\/strong>\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n        <\/details>\r\n\r\n\r\n        <!-- FAQ 3 -->\r\n\r\n        <details\r\n          class=\"arsn-sfaq__item\"\r\n          name=\"arsn-sem-faq\"\r\n          data-rv\r\n        >\r\n\r\n          <summary class=\"arsn-sfaq__q\">\r\n\r\n            What is the difference between SEM, PPC, and Google Ads?\r\n\r\n            <span\r\n              class=\"arsn-sfaq__ic\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n          <\/summary>\r\n\r\n          <div class=\"arsn-sfaq__a\">\r\n\r\n            <p>\r\n              Search Engine Marketing (SEM) is the broader term\r\n              for all paid advertising on search engines. Pay\r\n              Per Click (PPC) describes the pricing model \u2014 you\r\n              pay each time someone clicks rather than per impression.\r\n              Google Ads is Google's specific platform, running\r\n              PPC campaigns across Search, Display, Shopping,\r\n              YouTube, and Maps.\r\n            <\/p>\r\n\r\n            <p>\r\n              In practice most Karachi businesses use the three\r\n              terms interchangeably \u2014\r\n              <strong>\r\n                they all refer to the same activity:\r\n              <\/strong>\r\n              paying to appear at the top of Google when your\r\n              customers are searching for what you offer.\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n        <\/details>\r\n\r\n\r\n        <!-- FAQ 4 -->\r\n\r\n        <details\r\n          class=\"arsn-sfaq__item\"\r\n          name=\"arsn-sem-faq\"\r\n          data-rv\r\n        >\r\n\r\n          <summary class=\"arsn-sfaq__q\">\r\n\r\n            Do you manage Google Ads for e-commerce businesses?\r\n\r\n            <span\r\n              class=\"arsn-sfaq__ic\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n          <\/summary>\r\n\r\n          <div class=\"arsn-sfaq__a\">\r\n\r\n            <p>\r\n              Yes \u2014 and this is a specific area of expertise.\r\n              E-commerce requires a different approach from\r\n              lead generation. We manage Merchant Center feed\r\n              optimisation, Shopping campaign architecture,\r\n              Performance Max for retail, and cart-abandoner\r\n              remarketing across Shopify, WooCommerce, and Daraz.\r\n            <\/p>\r\n\r\n            <p>\r\n              For Ufoods, our restructured management delivered\r\n              4.8x ROAS and a 63% increase in conversion rate.\r\n              <strong>\r\n                If your campaigns generate clicks without\r\n                generating orders, the account structure is\r\n                the problem\r\n              <\/strong>\r\n              \u2014 which is what our audit and account rescue\r\n              service diagnoses and fixes.\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n        <\/details>\r\n\r\n\r\n        <!-- FAQ 5 -->\r\n\r\n        <details\r\n          class=\"arsn-sfaq__item\"\r\n          name=\"arsn-sem-faq\"\r\n          data-rv\r\n        >\r\n\r\n          <summary class=\"arsn-sfaq__q\">\r\n\r\n            Can I run Google Ads with a small budget in Karachi?\r\n\r\n            <span\r\n              class=\"arsn-sfaq__ic\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n          <\/summary>\r\n\r\n          <div class=\"arsn-sfaq__a\">\r\n\r\n            <p>\r\n              Yes. Our Starter package is designed for exactly\r\n              this \u2014 managing up to PKR 50,000 per month in ad\r\n              spend at a management fee of PKR 40,000.\r\n            <\/p>\r\n\r\n            <p>\r\n              <strong>\r\n                Small budgets require more precise management\r\n                than large ones.\r\n              <\/strong>\r\n              That said, we do not recommend Google Ads to any\r\n              business without first assessing whether the budget\r\n              is sufficient to generate statistically meaningful\r\n              conversion data in your competitive market.\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n        <\/details>\r\n\r\n\r\n        <!-- FAQ 6 -->\r\n\r\n        <details\r\n          class=\"arsn-sfaq__item\"\r\n          name=\"arsn-sem-faq\"\r\n          data-rv\r\n        >\r\n\r\n          <summary class=\"arsn-sfaq__q\">\r\n\r\n            Do you hold Google Ads certifications?\r\n\r\n            <span\r\n              class=\"arsn-sfaq__ic\"\r\n              aria-hidden=\"true\"\r\n            ><\/span>\r\n\r\n          <\/summary>\r\n\r\n          <div class=\"arsn-sfaq__a\">\r\n\r\n            <p>\r\n              Yes. ARSN's founder Arsalan Aleem holds Google Ads\r\n              Certification alongside Meta Blueprint Certification.\r\n              Google Ads Certification is issued by Google via the\r\n              Skillshop platform and covers Search, Display,\r\n              Shopping, Video, and Performance Max campaign types.\r\n            <\/p>\r\n\r\n            <p>\r\n              <strong>\r\n                These are the credentials Google itself uses\r\n                to recognise qualified practitioners\r\n              <\/strong>\r\n              \u2014 and they validate the technical standard to\r\n              which ARSN manages paid search accounts.\r\n            <\/p>\r\n\r\n          <\/div>\r\n\r\n        <\/details>\r\n\r\n\r\n      <\/div>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-302e6c7 e-con-full e-flex sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"302e6c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9c562 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"8f9c562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================================================\r\n   ARSN \u2014 SEM \u00b7 Final CTA\r\n   ========================================================= *\/\r\n.arsn-scta{\r\n  --ink:#171009; --body:#6B5D52; --meta:#8A7D72;\r\n  --orange:#F56716; --orange-deep:#C24A08;\r\n  --bg:#F2EDE8; --surface:#FFFFFF; --line:#E0D6CC;\r\n  --r-card:24px; --r-sm:12px;\r\n  --font:'Satoshi','Plus Jakarta Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;\r\n  --font-display:'Playfair Display',Georgia,serif;\r\n  background:var(--bg); color:var(--ink); font-family:var(--font);\r\n  padding:clamp(50px,5.5vw,88px) 0; -webkit-font-smoothing:antialiased;\r\n}\r\n\/* theme guard \u2014 the parent theme sets its own h2 colour, which beats the\r\n   inherited light colour of the dark panel *\/\r\n.arsn-scta .arsn-scta__title{color:#FAF7F4 !important;}\r\n.arsn-scta .arsn-scta__title em{color:var(--orange) !important; font-style:normal;}\r\n\r\n.arsn-scta__inner{width:min(1240px,92vw); margin:0 auto;}\r\n.arsn-scta__panel{\r\n  position:relative; overflow:hidden; background:var(--ink); color:#FAF7F4;\r\n  border-radius:var(--r-card); padding:clamp(32px,4vw,68px);\r\n  display:grid; grid-template-columns:1.15fr .85fr; gap:clamp(28px,3.6vw,60px); align-items:center;\r\n}\r\n.arsn-scta__panel::before{\r\n  content:\"\"; position:absolute; top:-200px; right:-120px; width:620px; height:620px;\r\n  background:radial-gradient(circle, rgba(245,103,22,.32) 0%, rgba(245,103,22,0) 66%); pointer-events:none;\r\n}\r\n.arsn-scta__copy{position:relative;}\r\n.arsn-scta__eyebrow{\r\n  display:flex; align-items:center; gap:14px; margin:0 0 20px;\r\n  font-size:.74rem; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--orange);\r\n}\r\n.arsn-scta__eyebrow::before{content:\"\"; width:34px; height:2px; background:var(--orange); flex:none;}\r\n.arsn-scta__title{margin:0 0 18px; font-size:clamp(1.9rem,3.6vw,2.95rem); line-height:1.08; letter-spacing:-.028em; font-weight:800;}\r\n.arsn-scta__lead{margin:0 0 28px; max-width:52ch; font-size:1.02rem; line-height:1.75; color:rgba(250,247,244,.72);}\r\n.arsn-scta__lead strong{color:#FAF7F4; font-weight:700;}\r\n.arsn-scta__actions{display:flex; flex-wrap:wrap; gap:14px;}\r\n.arsn-scta__btn{\r\n  display:inline-flex; align-items:center; gap:11px; padding:18px 30px; border-radius:var(--r-sm);\r\n  background:linear-gradient(135deg,var(--orange) 0%,var(--orange-deep) 100%);\r\n  color:#fff; font-size:1rem; font-weight:700; text-decoration:none;\r\n  box-shadow:0 12px 30px rgba(245,103,22,.32); transition:transform .25s ease, box-shadow .25s ease;\r\n}\r\n.arsn-scta__btn:hover{transform:translateY(-2px); box-shadow:0 18px 40px rgba(245,103,22,.4);}\r\n.arsn-scta__btn:focus-visible{outline:3px solid #fff; outline-offset:3px;}\r\n.arsn-scta__arrow{display:inline-block; position:relative; width:17px; height:17px; flex:none; transition:transform .25s ease;}\r\n.arsn-scta__arrow::before{content:\"\"; position:absolute; left:0; top:50%; width:15px; height:2px; background:currentColor; transform:translateY(-50%); border-radius:2px;}\r\n.arsn-scta__arrow::after{content:\"\"; position:absolute; right:1px; top:50%; width:8px; height:8px; border-top:2px solid currentColor; border-right:2px solid currentColor; transform:translateY(-50%) rotate(45deg);}\r\n.arsn-scta__btn:hover .arsn-scta__arrow{transform:translateX(4px);}\r\n.arsn-scta__ghost{\r\n  display:inline-flex; align-items:center; gap:10px; padding:17px 26px; border-radius:var(--r-sm);\r\n  border:1px solid rgba(250,247,244,.24); color:#FAF7F4; font-size:.97rem; font-weight:600; text-decoration:none;\r\n  transition:border-color .25s ease, transform .25s ease, background .25s ease;\r\n}\r\n.arsn-scta__ghost:hover{border-color:var(--orange); background:rgba(245,103,22,.1); transform:translateY(-2px);}\r\n.arsn-scta__ghost:focus-visible{outline:3px solid var(--orange); outline-offset:3px;}\r\n.arsn-scta__micro{\r\n  display:flex; flex-wrap:wrap; gap:8px 18px; margin:22px 0 0; padding:0; list-style:none;\r\n  font-size:.86rem; color:rgba(250,247,244,.6);\r\n}\r\n.arsn-scta__micro li{display:flex; align-items:center; gap:8px;}\r\n.arsn-scta__micro li::before{content:\"\"; width:5px; height:5px; border-radius:50%; background:var(--orange); flex:none;}\r\n\r\n.arsn-scta__side{position:relative; display:flex; flex-direction:column; gap:14px;}\r\n.arsn-scta__stat{\r\n  background:rgba(250,247,244,.07); border:1px solid rgba(250,247,244,.12);\r\n  border-radius:16px; padding:20px 22px;\r\n}\r\n.arsn-scta__k{margin:0 0 6px; font-size:1.75rem; font-weight:800; letter-spacing:-.03em; line-height:1;}\r\n.arsn-scta__k span{color:var(--orange);}\r\n.arsn-scta__klbl{margin:0; font-size:.87rem; line-height:1.5; color:rgba(250,247,244,.66);}\r\n.arsn-scta__contact{\r\n  margin-top:6px; padding-top:20px; border-top:1px solid rgba(250,247,244,.14);\r\n  font-size:.9rem; line-height:1.7; color:rgba(250,247,244,.66);\r\n}\r\n.arsn-scta__contact a{color:#FAF7F4; text-decoration:none; font-weight:600; border-bottom:1px solid rgba(245,103,22,.6);}\r\n.arsn-scta__contact a:hover{color:var(--orange);}\r\n\r\n@media (max-width:960px){ .arsn-scta__panel{grid-template-columns:1fr; gap:32px;} }\r\n@media (max-width:560px){\r\n  .arsn-scta{padding:44px 0;}\r\n  .arsn-scta__btn,.arsn-scta__ghost{width:100%; justify-content:center;}\r\n}\r\n\r\n@supports (animation-timeline: view()){\r\n  .arsn-scta [data-rv]{animation:arsn-scta-rise both; animation-timeline:view(); animation-range:entry 0% cover 20%;}\r\n  .arsn-scta [data-rv=\"2\"]{animation-range:entry 0% cover 28%;}\r\n  @keyframes arsn-scta-rise{from{opacity:0; transform:translateY(24px);} to{opacity:1; transform:none;}}\r\n}\r\n@media (prefers-reduced-motion:reduce){.arsn-scta [data-rv]{animation:none; opacity:1; transform:none;}}\r\n<\/style>\r\n\r\n<section class=\"arsn-scta\" id=\"contact\" aria-labelledby=\"arsn-scta-title\">\r\n  <div class=\"arsn-scta__inner\">\r\n    <div class=\"arsn-scta__panel\">\r\n\r\n      <div class=\"arsn-scta__copy\" data-rv=\"1\">\r\n        <p class=\"arsn-scta__eyebrow\">Next Step<\/p>\r\n        <h2 class=\"arsn-scta__title\" id=\"arsn-scta-title\">\r\n          Let&rsquo;s turn your ad spend into <em>measurable revenue<\/em>\r\n        <\/h2>\r\n        <p class=\"arsn-scta__lead\">\r\n          Send us your account \u2014 or your budget and your objective if you have not started yet. You&rsquo;ll\r\n          get an honest read on what is wasting money, what is achievable, and what it should cost \u2014\r\n          <strong>whether you work with us or not.<\/strong>\r\n        <\/p>\r\n        <div class=\"arsn-scta__actions\">\r\n          <a class=\"arsn-scta__btn\" href=\"\/contact\">\r\n            Get My Free Google Ads Audit\r\n            <span class=\"arsn-scta__arrow\" aria-hidden=\"true\"><\/span>\r\n          <\/a>\r\n          <a class=\"arsn-scta__ghost\" href=\"tel:+923322353107\">Call 0332 2353107<\/a>\r\n        <\/div>\r\n        <ul class=\"arsn-scta__micro\">\r\n          <li>No commitment<\/li>\r\n          <li>Free 30-minute strategy call<\/li>\r\n          <li>Clear plan from day one<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <div class=\"arsn-scta__side\" data-rv=\"2\">\r\n        <div class=\"arsn-scta__stat\">\r\n          <p class=\"arsn-scta__k\">6&ndash;7<span>x<\/span><\/p>\r\n          <p class=\"arsn-scta__klbl\">Average ROAS across our SEM portfolio<\/p>\r\n        <\/div>\r\n        <div class=\"arsn-scta__stat\">\r\n          <p class=\"arsn-scta__k\">PKR 40,000<span>+<\/span><\/p>\r\n          <p class=\"arsn-scta__klbl\">Starter management fee \u2014 ad spend billed separately<\/p>\r\n        <\/div>\r\n        <p class=\"arsn-scta__contact\">\r\n          ARSN Digital Media &middot; B-54 Roshan Bagh Society, Federal B Area, Karachi<br>\r\n          <a href=\"tel:+923322353107\">0332 2353107<\/a> &middot; <a href=\"mailto:hello@arsndigitalmedia.com\">Email us<\/a>\r\n        <\/p>\r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Search Engine Marketing \u00b7 Karachi Search Engine Marketing Services in Karachi That&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-7406","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/pages\/7406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/comments?post=7406"}],"version-history":[{"count":253,"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/pages\/7406\/revisions"}],"predecessor-version":[{"id":8456,"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/pages\/7406\/revisions\/8456"}],"wp:attachment":[{"href":"https:\/\/arsndigitalmedia.com\/arsn\/wp-json\/wp\/v2\/media?parent=7406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}